Connecticut Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Connecticut Business With PPC Advertising

Mack Media Group can help your  Connecticut business improve through PPC management services. We can help you gain new customers to your website through Adwords, Bing Ads, and their partner sites.

At Mack Media, we aim for you Connecticut business to have a positive return on investment on your PPC campaign. We start by performing keyword and competitor research. After your campaign is live, its progress is reviewed and advertising is optimized. Mack Media Group can provide businesses throughout Connecticut with PPC advertisement. If you are in need of these services, just give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your PPC Management?


The money you spend on PPC advertising is an investment in your Connecticut business. To ensure measurable results, we use dynamic phone call and conversion tracking to find out how many new customers your business has gained through our services.


We are always open about the work that we do for your business. If you ever need any questions answered, feel free to contact us. Remember, if you need to end our services, your Adwords and Bing Ads accounts are yours to keep.


We are always working hard to give you the best results. To properly manage your PPC campaign, we make sure to test ad copy as well as adjust budgets and targets.


We want you to be included in our process. Our team will provide you weekly updates. We also provide detailed monthly reports on impressions, clicks, conversions, and changes in the campaign. You will always be updated on your CT business PPC advertising.

What is Included in Your Connecticut PPC Services?

Keyword Research

Before your campaign starts, we make sure to do our research. Our team will perform a meticulous keyword research which will be beneficial in finding a flow of traffic to your website. Without a keyword research, the money you spend on PPC advertising will not be worth it.

Competitor Analysis

To better your PPC campaign, we look into the keywords that your competitors are using. We also make sure and look into their budget as well.

Google Adwords Setup

We mostly use Google Adwords platform for our PPC advertising. Your campaigns, adgroups, keywords, and ads will be tested before running them. We provide these services for Google Search Results as well as other partner search engines. By advertising your Connecticut business in the search results, you will also have a higher chance of gaining customers who are looking for the services you offer.

Bing Ads Setup

Once we set up the PPC campaigns in the Google Adwords, we can create and optimize campaigns within Bing Ads. If we are not happy with the Google Adwords results, Bing Ads will be used as an alternative. This is also beneficial if your potential customers use Bing.

Search Ads Campaigns

PPC advertising is primarily done through paid search ads. In order to get your CT business the best ROI, PPC advertising should be used. Your business will show up in the results of your target audience who is actively looking into your services or products.

Display Ads Campaigns

With display ad campaigns, you can get good targeting options, however the click-through-rate (CTR) is lower. Still, they do provide a greater number of impressions. This can be helpful when improving brand awareness or wanting to build additional search traffic.

Remarketing Ads Campaigns

Remarketing Ads are for customers who have already visited your website in the past. These work by displaying your advertisement in a responsive banner on websites that those customers use.

PPC Ad Optimization

Your PPC campaign will include tested copy, keywords, targeting, and ad extensions. As long as your ad is running we will continue to test it along with bids and different keywords for your ROI. PPC Ad Optimization is done frequently for your advertising campaign.

Conversion Tracking

We track how many customers you gain through our PPC services through dynamic phone calls and conversion. There will be a record of each call, web form, or contact information that is given to your CT business.

Regular Reporting

Each week, you will receive an email reviewing your PPC advertising. You will also be provided with a custom PPC report each month with the details and strategies we used for your campaigns.

PPC Management FAQs

Most of the traffic for your website comes from search engines. The traffic you receive from search engines are possible customers who have interest in the services or products that you provide. To display your website using organic or natural strategies (SEO) will take more time than a PPC campaign.

PPC advertising puts you above all of the organic search results for Google, Bing, and their search partners. PPC will also give you instant leads and customers for your Connecticut business.

PPC advertising offers a variety of targeting options. One of its best features is the ability to target specific keywords or topics that users will use when searching. Once the targeted keywords have been obtained, your ads will be displayed to people who would be interested in the products or services your CT business offers.

PPC advertising can also target: location, time, device type, or income. Display ads and remarketing can even triggered by demographic and psycographic attributes.

PPC advertising work as an auction within Google Adwords and Bing Ads. Competitors bid a certain amount per click they would like to pay for their ads which will be displayed for certain keywords.

When an auction is won, the advertisement will have a place at the top spot in the search engine, depending on which ad has a higher ad rank. An ad rank is made up of two variables. The first is cost-per-click (CPC) which is that amount that the advertiser is willing to pay. The second is the quality score of the ad.

The quality score is determined by how relevant the ad copy is, the expected click-through-rate, ad extensions, and the content on the landing page.

A combination of the quality score and the CPC bid will determine the ad rank which will determine what order the advertisements will be placed in the search engine.

The amount for a PPC ad will differ. It all depends on how much an advertiser is bidding on the keyword. The higher the cost-per-click (CPC), the more they will have to bid. This will result in an increase for your final CPC.

The lower your quality score is, the higher your CPC will be, and vice-versa. 

A quality score is used to determine how relevant an ad and a landing page are to a keyword that is being searched. The more relevant your ad is, the more it will be displayed. If your ad has a high quality score for a keyword, it can rank even higher with a lower bid compared to an ad with a high bid and low quality score.

Depending on the type and the setup, PPC ads will appear in many places.

Search Advertising- search ads are located above or below the organic search results in Google, Bing, and their search partners.

Display Advertising- Display ads are made up of banners, videos, or rich-content ads on websites that have agreed to display these ads. This also includes websites that are owned by Google, such as Youtube. When deciding on websites to use, its better to focus on those who have the similar factors such as keywords and topics.

Remarketing Ads- Remarketing ads are similar to display ads. However, they can only be shown to those who have visited your website in the past. You also have the option to limit the type of websites that display your ads.

Absolutely! We will run our ads through the Adwords or Bing account you already have one. We can also build you an account if you don’t have one.

If you ever choose to end our services, we can give you the needed access to the ad accounts.

PPC Services to Grow Your Company in CT

Are you looking to grow your business through PPC management? Mack Media Group can help. We provide trustworthy support and honest ROI driven results. We will also work within your budget to create a custom PPC advertising management.

The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Connecticut business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

Proudly Serving all of CT with PPC Mangament Services

Bethel, Bridgeport, Bristol, Brookfield, Danbury, East Hartford, Enfield, Fairfield, Greenwich, Groton, Hamden, Hartford, Manchester, Meriden, Middletown, Milford, New Britain, New Canaan, New Haven, New London, Norwalk, Norwich, Ridgefield, Shelton, Southington, Stamford, Stratford, Torrington, Waterbury, West Hartford, West Haven, Wilton