CT Pay-Per-Click (PPC) Management

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your CT Business With Search Engine Marketing

The Mack Media Group can build your business through CT PPC Management Services. With the correct setup, we can drive new customers to your website.

Using Adwords, Bing Ads, and their partner sites, we can find the right targeting niche that will grow you business.

Having an agency manage your PPC advertising is one thing, but acquiring a positive ROI on your PPC is another. Our CT PPC team performs exhaustive keyword & competitor research before building your campaign.

Once a campaign is running, we regularly review and optimize the advertising, ensuring that you are receiving the greatest return on your marketing dollars. The Mack Media Group is CT & NY’s trusted PPC agency.

Call us today: 203-778-1120

Why Mack Media for CT PPC?

Connecticut Customer Testimonials

The staff is great to work with! They are fast, reliable, and always do a great job. We love the work they do and make it so much easier for us!

Alyssa A.

I tried other larger companies that were extremely expensive and very confusing to use and work with and never helped my business at all. Then through the recommendation of a mutual friend I sat down with the guys at Mack Media and it was the best move I ever made for my business.

Noelle M.

Mack Media had great customer service and worked with me quickly and efficiently. Great company!

Chase C.

I tried other larger companies that were extremely expensive and very confusing to use and work with and never helped my business at all. Then through the recommendation of a mutual friend I sat down with the guys at Mack Media and it was the best move I ever made for my business.

Shaun M.

Excellent people to work with! Everything I asked for they did in a timely manner !

Lauren F.
Mack Media Group, LLC BBB Business Review
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What Is Included in Your CT PPC Services?

CT Pay-per-click Management FAQs

Much of your website traffic is coming from search engines. Search engine traffic provides relevant, transactionally minded individuals, interested in your offerings. While you can have your website display in the search results naturally or organically through search engine optimization (SEO), it takes time.
CT Pay-per-click (PPC) advertising, provides you instant access to your target marketing by placing ads above and below the organic search results of Google, Bing and their search partners. This gives you the immediate flow of leads and customers that you need for your business.

Pay-per-click (PPC) advertising offers several different targeting options. The most important of which is the ability to target ads to particular sets of keywords or topics that a search engine user enters. This targeting allows you to display ads only to individuals interested in your service or product, who have the interest to buy.

Additionally, ads can be targeted based on the location of the searcher, time of day, type of device and income level. Connecticut Display Ads and remarketing offer additional targeting options including demographic and psychographic attributes.

Connecticut Pay-per-click (PPC) advertising operates in an auction. Competing advertisers bid on the amount they are willing to pay for a click on their ad (their cost-per-click), which will be displayed for a particular set of keywords.
Which advertiser wins the auction and is placed in the top spot in the search results depends on which ad had the highest Ad Rank. Ad Rank is composed of two things: the cost-per-click (CPC) an advertiser is willing to pay (their bid) and the quality score of their ad.

The quality score is determined by a number of different factors including the relevancy of the ad copy, the expected click-through-rate of the ads, and the content of the landing page the ad points to, along with any use of ad extensions.

Together the quality score and CPC bid provide the resulting Ad Rank which determines the order of advertisers in the search results.

The amount that each click on your ad costs varies. The more advertisers bidding on a keyword, the higher your cost-per-click (CPC) bid will need to be, which will increase your final CPC. Having a lower quality score also increases the CPC, while having a higher quality score lowers your CPC.

Quality Score is a method of measuring how relevant an ad and its landing page are to a searchers keyword. The more relevant the more likely Google will want to have your ad displayed to a searcher. So an ad with a high quality score for a keyword can rank number one with a lower bid than an ad with a low quality score but a higher bid.

Connecticut PPC ads display in different places depending on the type and setup of an ad.

Search Advertising – search ads display above or below the organic search results in Google, Bing, and if selected, their search partners (other websites using the Google or Bing search engine).

Display Advertising – Display ads are banner (image), video, or rich-content ads that are displayed on individual websites that have agreed to display advertising. These different websites are part of a larger network of sites open to advertising. This includes YouTube, which is owned by Google. You can decide which types of websites to display your ads on based on keywords, topics and other deciding factors.

Remarketing Ads – Remarketing ads are display ads that are placed on websites within the display network, in a similar way to display ads. However, remarketing ads are only displayed to individuals who have visited your website or a specific part of your website. You can also limit the types of websites that your ads are displayed on.

Yes, you can. If you have an existing Adwords or Bing Ads account we will run our campaigns through your account. If you don’t have an existing account, we will build one for you.
If you ever need to end our services, we will be disappointed but will help in the transition, providing you all required access to the ad accounts.

CT PPC to Grow Your Company

You need to grow your business and the Mack Media Group is the solution. Our PPC management services offer effective, transparent, ROI driven results. We work with you and your budget to create an effective PPC advertising campaign. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO)social media marketing (SMM)web design & development.

Call us today to get started: 203-778-1120

Proudly Serving CT, NY & Beyond


Bethel, Branford, Bridgeport, Bristol, Brookfield, Cheshire, Danbury, East Hartford, East Haven, Enfield, Fairfield, Glastonbury, Greenwich, Groton, Hamden, Hartford, Manchester, Meriden, Middletown, Milford, Naugatuck, New Britain, New Canaan, New Haven, Newington, New Milford, New London, Newtown, Norwalk, Norwich, Ridgefield, Shelton, Southington, Stamford, Stratford, Torrington, Trumbull, Vernon, Wallingford, Waterbury , West Hartford, West Haven, Wilton, Windsor

New York

Albany, Brewster, Buffalo, Freeport, Hempstead, Hopewell Junction, Hyde Park, Kingston, Long Beach, Long Island, Middletown, Mount Vernon, New Rochelle, New York City (Bronx, Brooklyn, Queens, Manhattan, Staten Island),  Newburgh, Peekskill, Port Chester, Poughkeepsie, Rochester, Schenectady, Troy, Valley Stream, Wappingers Falls, White Plains, Yonkers

Other Locations

Allentown, PA; Richmond, VA, Springfield, MA; Worcester, MA;