Purchases made on E-Commerce websites are conducted much the same way as a traditional store.
A customer enters the store through the door– a search engine like Google or Bing. The first few steps they take inside are our landing page: this is the first impression of the store they will get. They will be able to tell exactly what you sell from that Landing Page, the same way that a grocery store would indicate what aisles hold what by posting signs above them. From that landing page, the customer can find what they’d like by perusing aisles: these aisles are the links in our navigation. They have a shopping cart to gather the products they’d like, and open an account with your business for easier future purchases.
From there, the customer will come to the register and proceed to checkout. In our case, this would be confirming their items and operating through a payment platform like PayPal, or AmazonPay. This page will be SSL secured and allow them to make a virtual payment.
As their payment completes, the order is placed. This will lead the cashier to thank them for their business–which, for us, will be a “Thank you!” page.