CT Media Buying Services

Your Media Buying Specialists for Effective, ROI-Driven Results

Get Your Free Quote

Building Your CT Business With Media Buying

magazine


Mack The Mack Media Group can build your business through the Connecticut media buying services: television advertising,radio & audio advertising and print advertising. As is customary with all of our digital marketing, video production and web design services, we always identify the proper targets and trends for your business.

Through research and strategic planning, we’ll figure out which platform and type of media buying best serves your industry and offerings.

What sets us apart from other digital agencies is our attention to detail and customer service. We want your business to succeed, so we offer you the tools to take you to the next level.

Call us today: 203-778-1120

The CT Media Buying Process

RESEARCH

Understanding your business will make all the difference for media buying. Unlike Digital, your placement may be stagnant, but your potential for reach is immaculate. We’ll start out your advertising plan by researching your target audience and determining the primary and secondary target demographics that will be the integral part of your media plan. By understanding the consumer behavior of your CT target marketing, we’ll find you a media buying plan that is effective and achieves your objectives.

STRATEGY

Next, we’ll consider the type of Connecticut media buying that’s perfect for your business. Whether it’s broadcast, print or outdoor, we’ll determine where you’ll get the best bang for your buck. Once we’ve determine the target market, and we’ve completed our research, we’ll set objectives. Not only will your media buying plan revolve around your objectives, but we’ll take a look at the competitiveness of your industry as well. Our plan will cover what outlets we want to utilize, your budget, how we will allocate your budget and what we can achieve.

LAUNCH

When all of the strategic planning is said and done, we’ll move onto the launch stage where we can take your CT commercial, print advertising or outdoor media and place them. After launching, we’ll monitor your placement and make sure that your commercial airs, as well as the correct distribution of your print or outdoor ads, meet your expectations.

REGULAR REPORTING

Post-Launch, you’ll want to know how effective your new media buying plan is working. We’ll discuss all of the best aspects of your plan, while offering recommendations on how to boost your CT campaign, add another ad placement or switch fields entirely to get you the most for your marketing dollars.

Connecticut Customer Testimonials

Great company to work with. They explained everything that they were going to do and delivered. Staff is great to work with and extremely knowledgeable with web design. Highly recommend. Two thumbs up!
Joan M.
Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!
Noelle M.
I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!
Erika K.
I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.
Dan H.
Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.
Chase C.
Mack Media Group, LLC BBB Business Review
Google Partner
Bing Ads Accredited Badge

What Is Included in Your CT Media Buying Services?

PRINT MEDIA BUYING

Through print media buying services, we can effectively reach your target audience. Print Media can compliment web-based strategies such as digital marketing, offering you an outlet in a variety of different areas:

  • Business to Business Magazines
  • Local or National Publications
  • Daily and Weekly Newspaper (Retail Display, Free-standing Inserts)

We also offer printed sales tools for either display or branding:

  • Brochure Design and Printing
  • Catalog Design and Printing
  • Direct Mail Campaigns

It doesn’t matter if you have a local or national campaign, we’ll help you make an everlasting impression on your target demographic while maximizing your budget for a better ROI.

BROADCAST MEDIA BUYING

To reach an audience that is both online and offline, we can offer your business a radio spot or television commercial. Through our video production services, we can assist you with brainstorming concepts, writing storyboards, direction and even creating scripts for radio or podcasts. Broadcast marketing includes:

  • Radio Advertising
  • Television Commercials
  • Podcasts

With both television and radio media buying, we’ll ensure the right target demographic to offer your business the best value, product and results.

OUTDOOR MEDIA BUYING

Even though Outdoor Marketing such as billboards or bench signage is seen as some of the oldest forms of marketing, they can still be effective for your goals. Outdoor media (also called out-of-home) gives you the opportunity to deliver a message to a large audience.

Out-of-home ads can be seen as:  

  • Highway or City billboards (paper, vinyl, tri-vision displays)
  • Bus Stops
  • Bench Signage
  • Transit/ Train Advertisements

Outdoor advertisements still have the ability to surprise your target demographics and audiences. Digital Advertisements may come and go, and can be quickly shut off with such the state of short attention spans. But, outdoor ads can’t be turned off and depending on the route traveled, they can be seen daily, targeting your consumer right where they work, live or visit frequently.

CT Media Buying FAQs

Even when the world has gone digital, there are still many traditional outlets that are worth investing in. Reaching a specific demographic may come off easier with outdoor, radio or television media buying services. Those you wish to target may have no connection to social media or the internet, a good reason to invest in outdoor advertisements that can be seen by many. Connecticut Digital Marketing and media buying can also be used as supplements or simply used in conjunction with one another. Both have their benefits, but media buying can be the best way to reach your market.

The price of traditional marketing (or media buying) depends on how much exposure and how many different venues you would like to pursue. Flyers, banners or promotional displays may not cost as much as renting billboard space or creating a commercial for your business. It all depends on your budget and what type of demographic you want to target. When it comes down to it, a consultation is your best bet to understand the process and pricing. Give us a call at 203-778-1120 to talk with one of our CT business development specialists about our media buying services.

Media buying, also seen as a form of traditional marketing, focuses on offline advertisements while digital marketing focuses solely on online advertisements. Connecticut traditional marketing is often harder to measure, while digital can easily be tracked with a number of online tools including google analytics.

When it comes to media buying, you’ll be focused on media such as: broadcast, direct mail, commercials and advertisements that can be closer to home than an online ad. Digital Marketing is anchored to electronic devices like banner ads, google ads, remarketing, video marketing, and social media marketing.

CT traditional media buying can be an easy way to reach your local audience. Radio spots offer a quick way to get your message across, without sacrificing time for airing on your local stations. On the other hand, outdoor or print marketing advertisements are familiar to certain target demographics. They can make it easy to get your message across for those who may be more reluctant or uninterested in online advertisements.

Our Media Buying specialists will always conduct research for your industry to find the best placement for your advertising. We will work with you to produce any advertising material, content and additional resources you may be interested in. It all depends on what goals you have for your business and what you want to achieve. To get a better idea, you can contact one of our specialists at 203-778-1120  to receive a free consultation.

Ready to Get Started?

Are you looking to invest in traditional media buying for your Connecticut business? Mack Media is your trusted solution for all kinds of avenues in media buying. We can help you with outdoor promotional advertisement, radio spots or even television commercials. We want to help you grow your business in as many ways possible.

GET YOUR FREE QUOTE

Proudly Serving CT, NY & Beyond

Connecticut

Bethel, Branford, Bridgeport, Bristol, Brookfield, Cheshire, Danbury, East Hartford, East Haven, Enfield, Fairfield, Glastonbury, Greenwich, Groton, Hamden, Hartford, Manchester, Meriden, Middletown, Milford, Naugatuck, New Britain, New Canaan, New Haven, Newington, New Milford, New London, Newtown, Norwalk, Norwich, Ridgefield, Shelton, Southington, Stamford, Stratford, Torrington, Trumbull, Vernon, Wallingford, Waterbury , West Hartford, West Haven, Wilton, Windsor

New York

Albany, Brewster, Buffalo, Freeport, Hempstead, Hopewell Junction, Hyde Park, Kingston, Long Beach, Long Island, Middletown, Mount Vernon, New Rochelle, New York City, (Bronx, Brooklyn, Queens, Manhattan, Staten Island)  Newburgh, Peekskill, Port Chester, Poughkeepsie, Rochester, Schenectady, Troy, Valley Stream, Wappingers Falls, White Plains, Yonkers

New Jersey

Bayonne, Camden, Clifton, East Orange, Elizabeth, Hoboken, Jersey City, New Brunswick, Newark, Passaic, Paterson, Perth Amboy, Trenton, Union, Vineland

Other Locations

Allentown, PA; Richmond, VA, Springfield, MA; Worcester, MA;