Search Engine Optimization (SEO) Services

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Build Your Business with Search Engine Optimization

Mack Media can help your business be found online with Search Engine Optimization. Search Engine Optimization (SEO) is a combination of strategies and tactics that influence the search results of search engines like Google and Bing. With proper SEO, your website can rank on the top of the first page for important search terms for your business. Dentists, lawyers, contractors, whatever your business, we can make it rank.

Improving your search rankings is one thing, but acquiring a positive ROI is another. By setting up conversion and dynamic phone tracking we can tell exactly how many customers are generated through SEO, giving you a measurable ROI. Mack Media is CT & NY’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust Mack Media with Your SEO?


Marketing dollars represent an investment in your business. We understand this. We utilize dynamic call and conversion tracking, providing an exact count of customers the SEO campaigns generate.


We are proud of our SEO work and never use black hat SEO practices that would hurt your website. Using white hat SEO practices, we improve your long-term SEO rankings. If you ever have any questions, we have answers.


Every company is different and every company’s SEO needs are different as well. We do not use a cookie-cutter SEO.  You receive a customized SEO plan with SEO strategies built around your website’s needs.


You receive a detailed, custom reports at the end of every month. The reports includes conversions, keyword rankings, and other key metrics. We also email you a weekly update, keeping you updated.

What is Included in Your SEO Services?

Initial SEO Audit

Before any SEO work starts, we first run an SEO audit on your online presence and website. We collect current local organic rankings, 3-Pack rankings, check the site backlink portfolio, setup Google Analytics & Google Webmaster Tools, & analyze on-site SEO practices.

Keyword Research

After we complete our SEO Audit, we delve into the keyword research for your business. We look through your services, identifying & organizing your top keywords by potential web traffic to rank your website. Our research provides keyword targets with the greatest ROI.

Competitor Analysis

You are not the only company in your industry vying for your customers. Your online competitors may be different than your offline competitors. We analyze the backlink portfolio, content & tactics used by the competition and find the right SEO strategies to beat them.

Technical Site Optimization

The place to start SEO is on your website. We optimize the website title tags, meta descriptions, alt tags, site content, internal linking, URL structure, image optimization, schema markup, load time & more. Onsite SEO is the first step to improving the rankings of your Business.

Inbound Marketing

Make your customers come to you through Inbound Marketing & Content Optimization. After researching your target customers, we will create content blog posts, white papers, infographics, videos and other related mediums that attract your customer base. We make it easy for customers to find you.

Link Building

No SEO strategy is complete without link building. We boost the organic ranking of your business using white hat link-building techniques. We never use short-lived, black hat tactics. We all do the research, outreach and acquire the links. You will enjoy the flow of new customers.

Local Listing Optimization

Local listings play a large part in your Search Engine Optimization. We optimize your local listings across the top listing websites, ensuring name, address, phone (NAP) consistency rank higher in the Local 3-Pack. We also monitor & respond to any reviews on your listings.

Backlink Audit & Cleanup

We will only use white hat link-building for your website. But what if you already had someone use black hat techniques in the past? We audit your website’s backlink portfolio, carefully removing & disavowing any back links that are hurting your site’s organic search rankings.

Conversion Tracking

What good is Search Engine Optimization (SEO)  if you can’t determine a return-on-investment (ROI). We track all web forum and chat-box submissions, and phone calls coming from organic search results. Accurate conversion tracking helps you make smart decisions with your marketing dollars.

Regular Reporting

What good is all of the SEO work we are doing for your business if you never hear about it? You receive a detailed, custom monthly report as well as weekly updates on all of the progress for your website. You can always email or call us with any questions you have.

Search Engine Optimization FAQs

Much of your website traffic is going to come from a search engine. You can use Pay-Per-Click (PPC) ads to guarantee placement of your website in the search results, but you have to pay for every visitor to your website. This can quickly become expensive. By using Search Engine Optimization (SEO) you can provide your website with free site visitors. SEO improves the placement of your website in organic search results. The better your ranking, the more visitors to your website, which means more customers and revenue for your business.
In short, yes. SEO is worth the investment. Search Engine Optimization does take time but will end up being the largest source of traffic and potential customers to your website. While PPC advertising and Social Media Advertising provide immediate results, they also provide no results the moment you stop advertising. SEO builds up slowly, but once built provides a free source of traffic for your customers at a much lower cost-per-acquisition than other advertising mediums.
Search Engine Optimization (SEO) is the process of influencing or optimizing the ‘natural’ or ‘organic’ search results within search engines like Google or Bing. Search Engines use a proprietary algorithm to determine which websites are the most authoritative and relevant to a keyword. These relevant, authoritative websites are placed in the search results for the keyword. Search engines use 200+ factors in their algorithm to determine which websites to rank. SEO uses strategies and tactics to optimize a website for these 200+ factors. The better your SEO, the higher your website rank in the organic search results.
No, we never use black hat SEO methods on your website. If you are unfamiliar with the term, black hat SEO refers to SEO strategies and tactics of which Google & Bing disapprove. If a website using black hat SEO is caught by Google or Bing, the website is penalized and the organic search rankings drop rapidly. While black hat SEO can bring very quick rankings, the potential harm to a business does not make it worth the risk.

Mack Media only uses white hat SEO, methods approved by Google & Bing. This type of SEO does take longer to get results but also does not expose your business website to any unnecessary risk. You want your business to be around for the long-term and our SEO work is built to last.

The length of time that SEO takes varies upon the target search terms, the competition and the starting point of the website. If a target search term has a lot of competition or a website has never done SEO optimization it will take longer. On average, SEO takes 4-6 months to see effective results. However, it is a long-term investment. The higher your website ranks, the more free web traffic you receive.

Any SEO company telling you they can achieve #1 position rankings in a week should always be avoided. These types of companies use black hat SEO tactics. black hat techniques do bring fast results, but use methods disapproved by Google. When Google catches these offending websites, the sites are penalized and lose their rankings altogether.

Yes and no. Will your website rank on the first page for your target SEO keywords? Yes. Can we have your website rank on the top of the first page? Yes. Will you rank in the first position for every target keyword? No, it is not possible and any SEO company that says that it is should be avoided like the plague. What is more important is if these keyword rankings bring you new customers that grow your business. Too often, businesses new to SEO become too focused on rankings for a small set of keywords.

While Mack Media does track your rankings positions, we do not focus on one or two keywords, but on dozens. We perform keyword research to identify the most promising list of keywords that will bring customers to your business. We then work on the rankings for these keywords. Once we see success we move onto additional keywords. It is much better to rank in position three for fifty different keywords than rank in position one for one keyword. Our SEO is focused on building your business, not just on rankings.

SEO Services to Grow Your Company

You need a SEO company to help grow your business, and Mack Media is the trusted solution. We provide effective, ROI-driven, honest SEO services for companies throughout CT & NY. We are not just an SEO company, but a partner in your business growth. We care about our clients and your success. We have helped hartford bail bonds companies, Ecommerce Stores, and more.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development.

Reach out to us today to get started: 203-778-1120