Norwalk, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your  Norwalk Business With PPC Advertising

The Mack Media Group is a team of dedicated web development and design experts who want to help build your company in Norwalk, CT with the use of PPC Advertising. Through services like custom built websites, Google Adwords Campaigns, Bing Adwords and other partner sites, we can help you optimize your clients experience on the web, and increase traffic throughout your business.

Through PPC Advertising, we will help you increase traffic to your site, making sure you get the return on your investment you are looking for. We take extensive measures to do all the competitor research for you, making sure each campaign is carefully curtailed to your industry and business. This ensures you’re not only getting traffic, but the right kind of traffic.  

The Mack Media Group is CT & NY’s trusted PPC agency, so give us a call today: 203-456-9671

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Why Trust the Mack Media Group with Your Norwalk PPC Management?

MEASURABLE RESULTS

We use a dynamic call and conversation tracking to give you an exact number of customers generated through the PPC advertising. This helps you measure your ROI and also give us insight into what we could adjust and improve for your business in Norwalk. 

TRANSPARENT WORK

We strive to keep close relations with all our clients, staying readily available through email and phone. We are here to discuss any concerns, answer any questions, and essentially make your online presence an easy one so you can be worry free and not feel like it’s a hassle.

CONSISTENT OPTIMIZATION

At Mack Media Group, we want to help our clients of Norwalk make sure they are getting the results their business deserve. We take consent measures to make sure your PPC advertising is maintained, updated and adjusted to meet your target and stay within your budget.

REGULAR REPORTING

 We provide weekly updates and monthly reports to keep you updated. Every week, we will send you an update of the progress of your campaigns. Each month, you will receive a detailed report that includes impressions, clicks, conversions and any changes made to your campaign.

What is Included in Your Norwalk PPC Services?

Keyword Research

We perform keyword research by doing extensive online industry research, along with internal tools to make sure the most accurate and relevant keywords are being used to identify your business and services in Norwalk. By doing keyword research, you can get the most out of PPC advertising by increasing lead traffic.

Competitor Analysis

It’s vital to understand who your competitors are within and around Norwalk. Many of your competitors will already be using PPC Advertising. We can use this to our advantage by evaluating their targets, keywords and budgets. By using competitors as insight, we can better understand what keywords to use in your campaigns, while also optimizing them.

Google Adwords Setup

Google Adwords is our primary platform for PPC advertising. Through campaigns, adgroups, keywords, and custom ads we can increase awareness of your business and attract potential customers in your area of Norwalk. These advertising techniques are run in search results, like Google, and are meant to generate higher rankings so your customers learn about  your business before your competitor.

Bing Ads Setup

Bing Ads is an additional advertising method that can be used if Google is not generating the traffic you desire. We can optimize campaigns, keywords and ads to run in Bing. This may also be a more suitable option if your customers are regular users of Bing.

Search Ads Campaigns

Search Ads offer the highest level of ROI because they appear within Google and Bing Search Results. These are paid search ads that target individuals who are looking for a specific product or service that you offer. This is especially important for individuals targeting your area. With Search Ad Campaigns, you increase your likelihood of being recognized by these individuals.

Display Ads Campaigns

Display Ad Campaigns are a great way to improve branding and ad additional traffic. Though they don’t generate as much click-through-rate (CTR), we will still suggest using them if your business is new and  trying to create a higher awareness.

Remarketing Ads Campaigns

Remarketing ads are banner ads that are displayed across additional websites of users who have visited your website. The best reward of using remarketing ads is that you know you are only targeting individuals who have previously showed interested in your business. This generates greater awareness and likelihood of individuals choosing your business in Norwalk.

PPC Ad Optimization

PPC Ad optimization is a regular part of your advertising campaign that helps to update your keywords, ad extensions and targets. It’s important that your PPC ads are constantly evolving, generating the latest terms and variations that your customers will search and recognize.

Conversion Tracking

Conversion tracking is a way to analyze the number of customers who have filled out online forms, pressed call to action buttons or who have provided contact information through your website. This helps both your business of Norwalk and our team at Mack Media Group understand how many products purchased or follows came from the PPC advertising.

Regular Reporting

Regular reporting is a way for us to remain as transparent as possible by informing you of any changes made to your PPC campaigns. We also want you to understand that exact measures we are taking to ensure you are getting your return on investment (ROI). With weekly update, and monthly reports, you’ll know every detail of what is being generated, updated and maintained of your PPC Advertising. You business in Norwalk matters to us, and we are here to help your grow, transform and evolve within the digital industry.

PPC Management FAQs

PPC (pay-per-click) advertising helps you manage your overall search rank in Google, Bing and other search related browsers. When your customers are searching for a product or service in Norwalk, Google is most likely one of the first places they’ll visit. The top results include the most relevant, quality content, so your customers and even you don’t get information you’re not looking for.

This is where search engine optimization (SEO) can help. Through time, we can help you increase your rankings and results within these search engine platforms. Our goal is to get you to the front page of Google so when customers and clients search for a product or service you offer, they find you first. In addition, this helps drive relevant traffic to your business with customers who intend to purchase.

PPC advertising offers several different targeting capabilities from the ability to target particular keywords, to topics your customers may search for and even display ads. With each advertising method, you have the ability to make sure the ads are only being reached to customers who are potentially interested in your service.

Each ad can be targeted to the location of the search, time of day, type of device and income level. Display Ads and remarketing offer additional targeting options including demographic and psychographic attributes.

Google Adwords and Bing Ads pay-per-click (PPC) advertising operate in an auction where competitors compete to be placed in the top spot of search results. This is done by competitors bidding on the amount they are willing to pay for their ad known as cost-per-click (CPC) based on a particular set of keywords.

The rank of the Ad is based on two primary factors; cost-per-click and the quality score. The quality score is composed of relevance of ad copies, click-through-rate of each ad, content of website pages and ad extensions. The better these factors, the more likely Google will give you a higher ranking.

There are methods of increasing your Ad Rank in order to influence which spot your Ad appears in search results.

The amount of each click on PPC ads varies. If there is a highly desired keyword that competing advertising bid on, the cost-per-click (CPC) bid will be higher and increase your final cost-per-click.

Having a lower quality score also increases the CPC, while having a higher quality score lowers your CPC.

Maintaining a good quality score is important as Google only wants to have accurate, relevant ads that are useful to the user. The quality score is a method for filtering out content and pages that do not hold as high of value to its users. This is also why an ad with a high quality score for a keyword can rank number one with a lower bid than an ad with a low quality score but a higher bid.

PPC ads will appear in different places on the web based on the type of advertising method used. The following are a few examples of where each Ad will appear.

Search Advertising – search ads are based on your Ad rank that determines where your PPC ad will appear. Search ads will either be displayed above or below organic search result in Google, Bing and their partners using those search engines.

Display Advertising – Display ads appear in the form of images, video and other rich-like content that is displayed on additional websites that have agreed to utilize these advertising methods. These websites may include sites like Youtube and other areas of the web partners with Google or Bing. You have the ability to control the types of websites your display ads appear based on keywords, topics and other important factors.

Remarketing Ads – Remarketing ads are only displayed on websites individuals who have already visited your site use . Remarketing ads are meant to bring greater awareness to individuals who have already showed interest in your business, and therefore have a higher chance of doing business with the intent to purchase.

Yes, you can use an existing Adwords or Bing Ads account if it is already set up. We have no problem adjusting and running additional campaigns off of it. We can also build a new one for you, start from scratch, and go over with you how we will use it.  

If you ever need to end our service, we will help you in the transition by providing you all required access to the ad accounts.

PPC Services to Grow Your Company in Norwalk, CT

If you are looking to grow your business in Norwalk, Mack Media Group is here to help. Our PPC management services offer you an alternative solution to drive your business. With effective, ROI driven results, you can be sure that we have the ability to transform the online presence of your business.

As your trusted PPC management company, Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please reach out to us today to get started: 203-456-9671

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