Manchester, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Manchester Business With PPC Advertising

The Mack Media Group can help your Manchester business grow with PPC Management Services. Through Adwords, Bing Ads, and their partner sites we can target your potential audience driving new customers to your website and helping your business to grow and thrive.

We also make sure that you see a positive return on your investment with your PPC advertising. Before we even start a campaign we make sure to conductive intensive research to guarantee that we pick the best keywords and can build the perfect campaign to best your competitors. We do not stop after the campaign has begun and regularly check and optimize your advertising to make sure it is maximizing your possible returns. The Mack Media Group is Manchester CT’s trusted PPC agency, give us a call today at: 203-778-1120.

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Why Trust the Mack Media Group with Your PPC Management?


PPC advertising is an investment in your Manchester company’s future success. We realize this and make sure to keep you informed dynamic call and conversion tracking. This lets us provide you with accurate exact account of how many customers are generated through this PPC.


We like to keep you informed and are transparent with are strategies and tactics. We are proud of our techniques and happy to answer any questions you may have via email or phone. If for some reason you end your services with us you will still keep the Adwords and Bing Advertising accounts.


PPC is a marketing medium that requires constant review and perfecting. Mack Media never simply leaves your campaigns alone. We are always reviewing your PPC campaigns and testing ad copy, adjusting budgets and targets to make your campaign successful.


We never leave you out of the loop. Every week we send you a report of the progress on your campaigns. Additionally, we send more detailed reports at the end of each month customized around you. These reports include impressions, clicks, conversions, and a record of any changes.

What is Included in Your Manchester PPC Services?

Keyword Research

We begin every campaign by performing intensive research to identify keywords suitable to your Manchester company’s needs and goals. This helps us discover which keywords to focus on in order not to waste your investment.

Competitor Analysis

Your Manchester business does not exist in a vacuum and it is important to understand your competitors. We can use research on your competitors to understand their tactics and take advantage of any investment they have already made. Knowing their target keywords and budget can be very helpful for your own campaign.

Google Adwords Setup

Google Adwords is the biggest PPC platform and our primary focus for your Manchester business’s campaigns. We use Google search results to test and run your ad, adgroups, and keywords. Using these search results helps us make sure your advertising reaches potential customer interested in actually purchasing your product.

Bing Ads Setup

Once the Google campaign is formed we can recreate the campaign through Bing Ads. While not as large as Google Adwords, if your customer base primarily uses Bing or you need more traffic Bing Ads may be perfect to you.

Search Ads Campaigns

Most of our PPC advertising will rely on paid search ads. When you perform a search result in Google or Bing for a particular term these ads will appear in the search results. Because they actively target people searching for certain keywords they are inherently targeted at potential customers.

Display Ads Campaigns

Display Ads have a low click-through-rate (CTR) although they offer advanced targeting options. However we may use them as a secondary part of a campaign as they can help raise brand building opportunities and give access to even more users and search traffic.

Remarketing Ads Campaigns

We also use remarketing ads. These are banner ads that display for users who previously visited your site. These types of ads help get users who already displayed some interest in your product to potentially return. They also help the top-of-mind awareness of your brand.

PPC Ad Optimization

We make sure that your campaigns always meet their full potential. We test keyword variations, bids, and ads and continue to do so throughout the process in order to ensure that we are producing the greatest number of possible customers. Optimizing your PPC campaign is a constant part of our services.

Conversion Tracking

In order for any of this to matter though you need to be aware of the results and as such we use dynamic phone and conversion tracking. We know whenever customers call, fill out web forms, or use web chat to provide contact info. This information lets you know exactly how many leads or transactions stemmed from our PPC advertising efforts.

Regular Reporting

No tracking is useful though if you aren’t always kept in the loop. Every week we send you emails letting you know both what work we’ve done and what we intend to do. In order to make sure you’re absolutely aware of everything we also send you a detailed custom report at the end of each month.

PPC Management FAQs

In the internet age much of your traffic stems from search engines and much of this traffic is potentially interested in your services. As such it is important for them to be able to find you. This is possible through search engine optimization (SEO) but that is a gradual process focused on the long term.

The advantage of PPC advertising is that it is near instantaneous, providing you with quick and easy access to potential customers. Being displayed above and below the organic search results of major search engines makes your business clearly visible to all of the potential traffic (and customers) they provide.

PPC offers a variety of useful targeting options. The most important option is the ability to set ads to appear for certain keywords and topics. This filters out people not interested in your services whatsoever and, when properly optimized, helps ensure that you will not receive, and thus be charged, for traffic with no real interest in your product.

PPC ads can be further customized to only appear to users in certain locations, at certain times, on certain devices, or at certain income levels. There are even further targeting options when using remarketing or display ads, such as demographics.

Both Google Adwords and Bing Ads use an auction system. Competitors bid based on how much they are willing to pay for each click (cost-per-click or CPC) for certain sets of keywords.

The winner of the auction is not decided solely upon their cost-per-click however, although that is one of the major factors. Instead the winner is decided based on ad rank which consists of both cost-per-click and their ad’s quality score.

Quality score looks at several different factors. Some of these are: the relevancy of the ad copy, expected click-through-rate, and content of landing page in addition to any ad extensions.

Quality score and CPC together determine Ad rank, which is ultimately the basis of what order these ads will appear in search results.

The amount can vary greatly based on how much competioin there is for a particular term. The more advertisers the higher the cost-per-click (CPC) bid will be in order to compete,

Quality score can also affect CPC as a higher one can actually lower it while a lower one can raise it.

Quality score attempts to determine how relevant the landing page of the ad is to the keyword or keyword phrase it will appear for. Google wants ads to be relevant and so a more relevant ad, and therefore one with a higher quality score, may be displayed more prominently than a competitor with a higher bid but lower quality score.

The type and setup of an ad will determine where the PPC ad will appear.

Search Advertising– Search ads using Google adwords, Bing Ads, or search partners appear above or below (the exact position depending on ad rank) the natural search results.

Display Advertising– These are banner, video, or rich content ads. They display on different websites that have agreed to advertising which are part of larger networks of sites open to advertising. Youtube, owned by Google, would actually be included in this category. Keywords, topics, and other factors help you choose on which websites in a network these ads will appear.

Remarketing Ads– These are very similar to display ads but with one major difference. These ads will only appear for those who have visited your website, or even a very specific part of it. As with display ads you can limit what sites these appear on.

Yes. We will make an adwords account for you if you don’t have one. However, if you do have one we will use it to run the campaign.

While we will be disappointed if you ever need to end our services, we understand and will help you with the transition. You will be able to keep the adwords account we created for you or the existing one we ran the campaign through.

PPC Services to Grow Your Company in Manchester, CT

Mack Media Group is the way to grow your Manchester business. We work with your Manchester business to provide transparent and ROI driven services within your budget that have proven effective with our PPC advertising campaigns. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please reach out to us today to get started: 203-778-1120