West Haven, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your West Haven Business With PPC Advertising

Mack Media Group wants to help build your West Haven business through PPC Management Services that will help you generate new customers to your website. We utilize Adwords, Bing Ads, and their partner sites so that we make you the most out of your PPC Campaign.

Our PPC team performs exhaustive keyword & competitor research that takes place even before your campaign begins. Once we have your campaign up and running, we review it regularly and optimize your advertising, so that we can provide you with the best return-on-investment (ROI) for your marketing dollars. Mack Media is CT, NY & NJ’s trusted PPC agency.

Call us today: 203-778-1120

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Why Trust the Mack Media Group with Your West Haven PPC Management?


Any marketing dollars that you put into PPC Management becomes an investment in your West Haven business. We track and record any customers that are generated through your campaign. This is done by using a dynamic call and conversion tracking which leads to the exact number of customers to provide you with an accurate return-on-investment (ROI).


We take pride in our PPC Management efforts and are honest about our strategies and tactics. Need to contact us or have any questions? Feel free to call or email one of our team members at Mack Media. If you need to end our services at any time, you can keep your Adwords and Bing Ads account.


Pay-Per-Click (PPC) Advertising is a marketing tool that needs to be monitored and updated frequently to ensure progress and results. We are constantly reviewing your PPC campaign while testing ad copy, adjusting budgets and targets. We want your West Haven business to be successful, so we put forth the effort to make it happen.


We want your West Haven business to be involved in every step of the way. You will receive a monthly and weekly update. Weekly updates include any progress on your campaign and accompanying notes. The monthly updates we send include impressions, clicks, conversions, and changes to the campaign.

What is Included in Your West Haven PPC Services?

Keyword Research

Even before we begin your PPC campaign, we perform in-depth keyword research. When we identify keyword variations it helps to find a level of search traffic including those who have the intent to purchase. If we do not utilize keyword research, your PPC dollars will be for none.

Competitor Analysis

Due to the fact that there are so many different competing businesses against your company, it is good to find similar businesses in West Haven and around the area that we can study and implement your PPC Campaign from. These companies have probably invested in a PPC campaign, so, after we analyze what they have, we can build you a better campaign off of their mistakes or neglect toward certain components.

Google Adwords Setup

We primarily set up our PPC campaigns in a Google Adwords platform. We run campaigns, Adgroups, keywords and create ads, test them and run them in Google Search Results.

Bing Ads Setup

We can also recreate and optimize your campaigns from your Google Adwords into Bing Ads. We can result to using Bing Ads if your target audience is mostly found in Bing or you are not getting enough traffic from other search engines.

Search Ads Campaigns

PPC Advertising is run through paid search ads. These ads are then displayed in Google and Bing search results, which will offer you the highest return-on-investment because they specifically target your audience and those who are interested in your services or products.

Display Ads Campaigns

Display ads are another tactic that you can utilize. They offer deep targeting options, yet they have a lower click-through-rate (CTR). On the positive end, they have been known to give a large number of impressions that offer opportunities for brand building and additional search traffic.

Remarketing Ads Campaigns

Remarketing Ads consist of responsive banner ads that display on websites for customers who have already previously visited your site. This gives you the ability to display ads for people who you know are already interested in your services and products and helps improve your conversion rate of advertising.

PPC Ad Optimization

We optimize your PPC Ad campaigns with tested copy, keywords, targeting and ad extensions. We continuously test ads, bids and keyword variations to produce the best ROI for your West Haven business.

Conversion Tracking

To help figure out your return-on-investment, we put in place dynamic phone and conversion tracking. When customers call, fill out a web form or product contact information to your West Haven business, we will track and record it. This will also help you find out how many leads or purchased products came from your PPC campaign.

Regular Reporting

To keep you in the loop with all of your PPC management efforts, we send you weekly and monthly emails. At the end of the month, your West Haven business will receive a custom PPC report that details the results of your campaign. Weekly emails include progress and upcoming plans for your campaign.

PPC Management FAQs

Almost all of your website traffic will be coming from a search engine. Generating this type of traffic will bring you like-minded individuals who are definitely interested in your company, services or products. There is also the option of using Search Engine Optimization (SEO), a marketing tool that offers results, but the process is slow. For businesses in a competitive industry, it will be harder to hold high rankings without putting marketing dollars into pay-per-click (PPC).
Investing in PPC without an agency can be a hassle, especially if you have no experience with this type of marketing. Experts at Mack Media can help you expand your reach by helping you with keyword research, creating a landing page, keeping up with changes, and having the excess time and ability to give you the greatest results.

PPC advertising will provide you with instant access to your target market and give you a leg up on the competition of your West Haven business. These type of ads will be located above and below organic search results of Google, Bing and other search engines. Instead of waiting months for your leads to generate, take time to invest in PPC and you will get an immediate flow of leads and find customers who want what your West Haven business has to offer.

Pay-Per-Click (PPC) Advertising has multiple targeting options. The factor most relevant to your West Haven business is how you can set particular keywords or topics that users will enter into search engines. This gives you an advantage to only display ads for those who are interested in your company, services, and products.

Ads can also be targeted to location, time of day, type of device and income level. You can also choose from display ads and remarketing ads that will give you additional targeting options. These also include demographic and psychographic attributes.

Pay-Per-Click (PPC) Advertising works as an auction. While your West Haven business will bid an amount you see fair for certain keywords, competitors are also bidding for their cost-per-click (CPR).

When an advertiser wins this auction, they are then placed on the top spot of the search engine, this is dependent upon which had the highest Ad Rank. Ad Ranks consists of two parts: Cost-Per-Click (CPR) and what advertisers are willing to pay (bid) as well as quality score of ads.

Quality scored is accessed by the relevancy of ad copy, click-through-rate of ads, and content on landing pages that ads will point to as well as ad extensions.

If we pair the quality score and CPC bid, this will provide the resulting Ad Rank that helps the order of advertisers in the search results.

There is a degree to which you can set a monthly budget and a maximum cost-per-click for each keyword that you utilize. It also depends on how other advertisers are bidding, and how willing you are to extend your cost-per-click (CPC) bid.

If you have a low-quality score, your CPC will also increase, while having a high-quality score will lower your CPC.

Quality score is a method of measuring how relevant ads and landing pages are to searchers keywords. If your ad is more relevant for users than Google is more likely to display it. If you have a higher quality score for certain keywords, you can rank number one with a lower bid compared to an Ad with a low-quality score and a higher bid.

Pay-Per-Click Ads will appear in different places depending on the type of ad and the setup.

Search Advertising- Search advertising specifically targets those in your West haven area that are looking for your products or services. For this type of ad, it is best used with businesses that want to rank for particular keywords. Since you bid on keywords that are suited for those interested in your West Haven business, it gives you a higher rate of conversion and especially relevant traffic.

Display Advertising- Display ads are banner (image), video or rich-content ads that are seen on websites that agree to advertisements. These ads will help create awareness for new products or services.
Remarketing Ads-
If you have remarketing ads, they are advertisements that are displayed for customers who have already visited your site or app (if you have one). You also have the ability to choose what type of websites that your ads are shown on.

Yes, you can definitely use your own Adwords or Bing Ads account and we will run our campaigns through your existing accounts. If you don’t have an account, we will make one for you.

If at any time, you need to end our services, we will help you transition by providing you with the access necessary to the ad accounts.

PPC Services to Grow Your Company in West Haven, CT

Looking to invest in Pay-Per-Click (PPC) services? Look no further, Mack Media Group has all the tools to help your West Haven business succeed. Our PPC services offer effective, honest, and ROI-driven results. We can work with any budget and create the perfect PPC campaign. Mack Media is your trusted PPC management company for CT, NY & NJ.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO)social media marketing (SMM)web design & development, and Email Marketing.

Call us today: 203-778-1120