PPC

Milford, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Milford Business With PPC Advertising

Your Milford business can grow and thrive with the PPC Management services we offer hear at Mack Media Group. Using tools like Adwords, Bing Ads, and their partner sites we tap into a large potential customer base for your Milford company so that your company prospers.

We are here to make sure that our PPC advertising give you a positive ROI. We make sure we pick the best keywords for your business as we start every campaign and make sure to regularly update our keywords to optimize your business’s performance. We intend to build the perfect campaign to topple your competitors. The Mack Media Group is Milford CT’s trusted PPC agency, give us a call today at: 203-778-1120.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

We make sure to provide you with tangible results for your investment. Using tools like dynamic call and conversion tracking we provide you with accurate statistics so you know just how many customers our PPC campaign brings to your Milford business.

TRANSPARENT WORK

We take pride in our work and will always be forthright and honest about our techniques and strategies. If you ever have questions we are happy to answer, whether that be by email or phone. In the unfortunate situation you ever wish to end your services with us you will still keep the Adwords and Bing Ad accounts.

CONSISTENT OPTIMIZATION

PPC advertising cannot simply be set up and then ignored. We know this and so constantly check and optimize our campaigns in order to give you the biggest bang for your buck. Whether that be testing ad copy, adjusting budgets or targets, we are always working to make your campaign successful.

REGULAR REPORTING

Mack Media group always makes sure that you are informed of what’s happening with your campaigns. At the end of each month we provide you with a customized report containing impressions, clicks, conversions, and records of changes. We also make sure to send you weekly reports so you always know what progress has recently been made on your campaigns.

What is Included in Your Milford PPC Services?

Keyword Research

Since keywords will be a huge part of your campaign we make sure to start every campaign with detailed research to discover exactly what keywords and keyword phrases will be best suited to your campaigns. We use this intensive research in order to maximize your investment and focus on keywords with the greatest ROI.

Competitor Analysis

We also leverage your competitors in our PPC advertising campaigns. You are not the only business in Milford or elsewhere interested in PPC advertising. Many of your competitors have already made investments. By researching your competitors we not only learn their tactics but can also use knowledge of their target keywords and budget for your own campaign.

Google Adwords Setup

The biggest PPC platform and the primary focus of our campaign will be Google Adwords. We will test and run your ad, adgroups and keywords using Google search results. Because Google reaches such a wide audience this helps us test and make sure that your campaigns can reach a wide audience of potential customers interested in actual transactions.

Bing Ads Setup

While Google is the focus, we can also use Bing Ads to recreate your campaign. Bing does not reach quite the same audience as Google Adwords. However, in order to get more traffic or reach customers who you know primarily use Bing, Bing Ads can be a valuable addition to your campaign.

Search Ads Campaigns

Paid search ads are advertisements that appear when you search particular terms on Google or Bing. These advertisements will appear above or below the the search results. Since search engines have such a large user base and these ads only appear for searches of specific terms, these will be the focus of our campaign as they can reach the largest potential customer base actively interested in your product.

Display Ads Campaigns

Display Ads can also offer advanced targeting options but suffer from a low click-through-rate (CTR). However, they do offer opportunities to build one’s brand and of course provide even more potential traffic and customers and so we may use them.

Remarketing Ads Campaigns

Remarketing Ads are similar to display ads but are only displayed for users who previously visited your site. These help improve conversion rate and top-of-mind awareness as they target individuals who have already shown some interest in your product.

PPC Ad Optimization

Forming a PPC ad campaign is only a small part of the process and we understand this. After the initial creation of your campaign we continue to test the ads, bids, and keyword variations to make sure that your campaign is optimized. We want your keyword variations and bids to always produce as many potential customers as possible

Conversion Tracking

In order to get a positive ROI you need to be aware of the results. We use dynamic phone and conversion tracking and note when customers call, fill out web forms, or provide contact info. We can provide you with the number of purchases and leads using this information.

Regular Reporting

All of this is only tangentially useful if you are not aware of it. As such we provide a detailed custom report every month in addition to our regular weekly emails. We want to make sure you always know exactly what is going on with your campaigns.

PPC Management FAQs

A huge source of potential customers in current times is the internet. Specifically many find your business through search engines. While search engine optimization (SEO) can help you appear higher in these search results without paying for advertising, it is a gradual process that often takes months to complete.

In Contrast, PPC advertising can provide you with results almost instantly. While you do have to pay-per-click, PPC advertising guarantees you a spot above or below organic search results. This means your business is instantly visible to anyone searching the keywords you have ads on and therefore providing an immediate influx of leads and customers.

There are several targeting options offered by PPC advertising that can be extremely useful. One of the most important ways to use PPC advertising is to make your ads appear for certain keywords and topics. This means that your ads are only visible to, and you are only potentially charged for, traffic that already displays some interest in your product.

You can refine your targeting even further with PPC ads by setting them to only appear to users in certain locations, times, devices, or of specific income levels. Display ads and remarketing ads can offer even more options, such as tailoring ads to demographics and psycographics.

Google Adwords and Bing Ads utilize an auction system to decide what ads will appear for what searches. All competitors bid on how much cost-per-click (CPC) they would pay in order for their advertisements to appear for certain searches.

However, the winner is not only decided via highest bidder. In fact it is possible for a low bidder to beat a high bidder in prominence if they have a higher ad rank. Ad rank consists of both CPC and the ad’s quality score.

Ad quality score is decided based on several factors including the relevance, expected click-through-rate, and the content of the landing page and ad extensions.

When CPC and quality score are taken together they provide the ad rank. The higher the overall ad rank, the higher the ad will appear in search results for the targeted term.

Because Adwords uses an auction system cost varies from term to term. The biggest factor is how much competition there is for the term as that drives up the cost-per-click (CPC) as companies compete.

Quality score also plays a role as it can lower or raise CPC. High Quality score can lower CPC and vice versa.

Quality score demonstrates how relevant the ad is to the particular search with a variety of factors. Since Google benefits from ads that are relevant, a high quality score ad may appear before a low quality score ad with simply a high bid.

The location of the ad varies depending on the type and setup.

Search Advertising– These are ads made with Google adwords or Bing Ads. These will appear in search results above or below the natural results. Their position depends on their ad rank.

Display Advertising– These are more detailed ads, such as video or banner ads. Different websites will display these ads if they have agreed to advertising. These sites are a part of larger networks that are open to advertising. Which website the ads appear on will be determined by factors like keywords and topics.

Remarketing Ads– In appearance these are often much like Display ads. However, these types of ads only appear to users who have visited a website or part of a website linked with the advertiser. There are a variety of tools the advertiser can use though to limit where they appear.

Of course. We’d be happy to use your existing account to run the campaign if you have one. If you don’t we can also simply make an acount for you.

If for some reason you need to end our services you can keep the account we made for you. We understand and will help with the transition although we will be disappointed.

PPC Services to Grow Your Company in Milford, CT

In order to grow your Milford business Mack Media is the best option. Our transparent, ROI driven services are just what you need for your business to thrive. We will work with you to stay within your budget and create an effective PPC advertising campaign. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please reach out to us today to get started: 203-778-1120

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