Greenwich, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Greenwich Business With PPC Advertising

The Mack Media Group can grow your business with the help of PPC Management. Utilizing the proper strategies needed, we can attract new customers to your business’ website. Through Adwords, Bing Ads and their partner sites, your business will expand through the right targeting demographic.

We care about more than just managing your PPC advertising, we want want you to acquire a positive return on investment (ROI) on your PPC. Our team performs thorough research on keywords and competitors in order to plan out how your campaign should move forward. Once the campaign is underway, we regularly review and optimize the advertising where necessary to be certain that you are receiving the greatest ROI. The Mack Media Group is Greenwich, CT’s trusted PPC agency. Give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your Greenwich, CT PPC Management?


The marketing dollars used on PPC advertising is an investment for your business. Through dynamic call and conversion tracking, we give you the exact numbers of customers produced by PPC. In addition, this help clarify leads and identify how many prospect customers were generated through PPC Ads.


We strive to provide transparency when it comes to the tactics and strategies we implement within PPC Ad Campaigns. Our team is to answer any questions, concerns or clarify general curiosities you have about our agency. Don’t hesitate to give us a quick call or email to speak with a Mack Media Group representative.


Our work on PPC Ad Campaigns does not end after we set it. We regularly review your campaign by testing ad copy, adjusting budgets and targets. Your PPC campaign should be successful and we want it to be that way for you business in Greenwich.


This is your business and you have every right to be involved in the process. We will email you weekly updates of your campaigns. Additionally, we will send you a monthly comprehensive report of conversions, clicks, impressions and any changes made to the campaign, itself.

What is Included in Your Greenwich, CT PPC Services?

Keyword Research

We perform in depth keyword research before we begin your PPC campaign. Analyzing keyword variations nets a reliable measure of search traffic with intent of search traffic. We do not want to aimlessly waste your PPC dollars. We move forward after we have a direction.

Competitor Analysis

Your competitors play a large role in the process. We research your business competitor’s PPC campaigns by evaluating their keyword targets and budgets.This gives you an advantage in the creation of the PPC campaign. We can circumvent their avenues and make your PPC better than your rivals.

Google Adwords Setup

Google Adwords is the primary platform of our PPC advertizing. Adgroups, keywords and campaigns are formed, verified and run in Google Search Results and partner search engines. Advertising in search results nets you potential customers already searching for services offered by your Greenwhich, CT business.

Bing Ads Setup

Once your PPC campaign is set up on Google Adwords, we will rebuild through Bing Ads. This strategy will garner more search traffic through people preferring to use Bing over Google and its search partners if Adwords does not provide enough for you.

Search Ads Campaigns

Paid search ads will be the primary type of PPC. These ads at the top and bottom of Google and Bing search results. Search advertisements offer the highest return on investment (ROI) because they target individuals searching for relevant services and products.

Display Ads Campaigns

Display ads may have a lower click-through-rate (CTR) but they offer more targeting options. Brand building and additional traffic are also benefits of choosing display advertising campaigns.

Remarketing Ads Campaigns

Those who have previously visited your website or a part of your website will see remarketing ads. Remarketing ads are responsive banner ads exhibited on an array of other websites. Here, your business has a second chance of marketing your business to someone who has shown interest in your Greenwich, CT business.

PPC Ad Optimization

Your PPC advertising will be customized to best suit your business. Through keywords, tested copy, targeting and extensions, we optimize your campaign. The Mack Media Group continues to test ads, bids and variations of keywords to produce as many customers as possible. PPC ad optimization fundamental to your advertising campaign.

Conversion Tracking

We install dynamic phone and conversion tracking in order to provide an accurate ROI. Any caller, author of a web form, or anyone who shares their information through the web chat is able to be tracked through our methods. You know how many purchases or leads arose from your PPC investment.

Regular Reporting

You will always feel informed in relation to the PPC advertising of your campaign. We weekly emails that entail the progress of your campaign. You will also be sent a PPC report tailored to your company’s unique PPC strategy monthly. This comprehensive report that includes metrics, stats and notes.

PPC Management FAQs

Search engines are the root of almost all of your web traffic. Search engine traffic offers relevant, transactionally minded individuals, interested in your products and services. Search engine optimization (SEO) has the potential of displaying your website higher in a search result organically, but that takes much longer.

Pay-per-click (PPC) advertising provides provides instant access to your target customers through the ads placed above and below the organic search results of something they, themselves, searched. This is immediate access of customers who could seek out your Greenwich, CT.

Pay-per-click (PPC) advertising offers multiple options in targeting. One very important is the ability to target ads to specific keywords and topics searched by a potential customer. This allows you to display ads to individuals interested in products and services offered by your business.

Ads can also be set to target based on different facets such as, the location of the searcher, what time it is when searched, type of device used and even the income level of the searcher. Display ads and remarketing can be utilized in offering additional targeting options like psychographic and demographic attributes.

The pay-per-click (PPC) advertising position is auctioned off by Google Adwords and Bing Ads. Who receives the ad contingent on how much competitors are willing to pay for the click on their ad for specific sets of keywords.

The winner of the auction abd receives the top spot in the search results depend on which ad had the highest Ad Rank. Ad Rank is a combination of two things: the cost-per-click (CPC) pledged in the auction and the quality of their score.

The aforementioned quality score is determined by the relevance, content of the landing page to where the ad leads, expected  number of clicks and any usage of ad extensions.

The Cost-per-click (CPC) varies from each ad. The higher the bids are for the keywords in the auction is the higher the CPC will be.

A low quality score will increase the CPC needed to win the bid, wheres conversely, a higher quality score lowers your CPC.

The so-called quality score is a grade for the relevancy of an ad and its landing page method of evaluating the relevancy of an ad and its landing page to that of the keywords input into the search. The more relevant the ad is the more likely the search provider will have your ad displayed in a search. Quality scores play an important role in setting the bid needed to have your ad appear in a search. An ad with a high quality score for a keyword can rank number one with a lower bid than one with a low quality score.

The type of the ad along with the setup can dictate where, when and how often your PPC ads will appear.

Search Advertising – Search ads will appear above and below the natural and organic search results in Google, Bing, and their search partners.

Display Advertising –Images, videos, and rich content ads are display ads. They appear on websites that agree to advertise. These websites are part of a large web of sites that allow ads on their pages. An example of this is the Google-owned Youtube. The websites on which your ads appear is dependent on your preference and keywords.

Remarketing Ads – display ads that appear on websites within the display network to those who have once visited your website or a part of it are remarketing ads. They have the benefit of offering your services to someone who has already shown interest. You also have control over how many websites.

Yes. If you own a Google Adwords or Bing Ads account, we will use those for your PPC campaigns. If not, one will be provided to you. If you don’t have one, we will create on for you.

If, for any reason, you decide you are no longer in need of our services, we will transfer your accounts to you so you have access to everything the Mack Media Group was on for your page.

PPC Services to Grow Your Greenwich, CT Company

Your business can expand with the help of The Mack Media Group. Driven by the notion of positive ROI, our PPC management service offer effucient results. With the intent of a positive ROI, our PPC management services offer efficient results with a philosophy to always involve you. We work with you and your budget to create the most effective PPC strategy for your business. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please call us today to get started: 203-456-9671.