Hamden, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Hamden Business With PPC Advertising

Mack Media Groups offers Paid-Per-Click (PPC) advertising to  Hamden companies looking to increase traffic and gain potential leads. We offer effective, ROI driven results that to make your marketing budget worth investing in. Through the use of Google Adwords, Bing Adwords, Facebook Ad Services and other partners, we are here to help you grow your Hamden business online.


Our team begins PPC advertising through extensive keyword research to ensure that we are pinpointing the exact targets you desire to attract. In addition, we’ll continue to analyze the results, make updates and optimize marketing campaigns to best meet the demands of your customers. Through dynamic call and conversion tracking, we’ll be able to demonstrate just how much you’re paid-per-click advertising has brought in. The Mack Media Group works extensively with PPC advertising in both NY and CT, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your Hamden PPC Management?


At Mack Media Group, we use dynamic call and conversion tracking to analyze the results of your PPC Advertising campaigns. We understand that it can be a big step investing your company’s budget in marketing, that’s why we want to make sure you get the results you’re looking for. Through our analytical tools, we are able to give you the exact number of customers you’ve gained through PPC, making you feel confident in your ROI.


We strive to be available for our customers with just a click away. With just a short email or phone call, we’ll be on the other side to answer any questions, settle any concerns and help you better understand the services we provide. We want you to be comfortable with the strategies and tactics we use for PPC management. In addition, if you ever need to part ways, we’ll provide you with your Google Adwords and Bing Adwords account at no additional cost.


PPC advertising is constantly changing as is the industry in which you operate in. At Mack Media Group, we specialize in monitoring, testing ad copy and updating campaigns weekly. We’ll carefully analyze the results, make any adjustments necessary, including requesting to change budgets in order to best fulfill the goal you have in mind for your Hamden business.


Every week we will provide you with a report going over any improvement or changes made to your PPC advertising campaign. In addition, we provide detailed monthly reports that go over impressions, clicks, conversion, progress, budget changes and more. During this time, we suggest going over the report and thinking of any other pertinent changes we can make to optimize your PPC experience.

What is Included in Your Hamden PPC Services?

Keyword Research

Keyword research is critical for discovering, identifying and implementing the best words that should be used in your PPC advertising campaign. Keywords need to be relevant, well searched words that draw your customers attention. By choosing to optimal keywords, you increase your probability of attracting traffic that is actually interested in the services or products your Hamden business provides.

Competitor Analysis

Competitors are a vital piece to your PPC advertising campaign. Why? Because they’ve probably already done extensive research to produce their own campaigns. Analyzing competitors is like secondary research. After analyzing them, we can then create new, original campaigns that target individuals who have your business in mind.

Google Adwords Setup

Google Adwords is our main tool when it comes to PPC Advertising. From the creation of keywords, to campaigns, adgroups and interactive ads, you can create original content that will appear within Google Search Engines. That means when a customer goes to search for you service or product, your advertisement will be among the first they see, granting them primary access to your business service in Hamden.

Bing Ads Setup

Bing Ads offer an alternative and additional approach to Google Adwords. Bing Ads can be used to create additional content that has the potential to reach customers who more regularly use Bing. Using Bing Ads is a great option as well is Google Adwords isn’t producing the exact results you’re looking for. At Mack Media Group, we can help decipher the best option for you business in Hamden.

Search Ads Campaigns

PPC advertising is essentially done through paid search ads. These advertisements are displayed within Google and Bing Search results when users type in specific keywords or phrases. These results produce a higher ROI as they target customers who are interested in your service or product and will therefore click on the ad.

Display Ads Campaigns

Display Ads include visual pieces like images, videos and similar rich content. They produce a larger number of impressions than Search Ad Campaigns as they are often eye-catching. This is great for building brand awareness and increasing greater amounts of search traffic.

Remarketing Ads Campaigns

Remarketing Ad Campaigns are targeted to individuals who have previously viewed your website. Remarketing Ads are a great way to attract customers who we know are already attracted to your services or product. These ads will be displayed on additional website other than your own as they “follow” original viewers from your own site.

PPC Ad Optimization

PPC campaigns are all customized with tested copy, keywords, targeting and ad extensions. As the ads runs, we will test the ads, bids and keyword variation to ensure the there is more traffic being drawn to your West Hamden businesses website. PPC Ad optimization is usually included in your ad campaign and can be discussed in greater detail with one of our representatives.

Conversion Tracking

The best way to find out about your ROI is to use dynamic phone and conversion tracking that allows us to analyze where the traffic to your site is coming from. Users who fill out web forms, makes a direct call from the website, or provides contact information will be collected. In addition, we can learn how many purchases have been made just through this PPC advertising.

Regular Reporting

We want you to stay up to date on all the services we provide to you for your PPC advertising campaigns. We will provide you will weekly reports in addition to monthly reports that go into detail everything that took place over the course of the month. You can feel confident in leaving your Hamden business in the hands of professionals who have experience and expertise in PPC Advertising.

PPC Management FAQs

PPC Management is the best way to produce fast results that drive in greater amounts of traffic. This is because pay-per-click (PPC) advertising places your ad above and below the organic search results of Google, Bing and their search partners.

Organic search results are the websites that appear within Google or Bing Search results. Each page is ranked in order, giving you the best quality and most relevant pages first. Producing a website that displays in optimal organic and natural results takes much more time than PPC management. That’s why we recommend using PPC to give your West Hamdens business page a boost. You can always utilize our SEO services as well to increase your overall business website rank.

Pay-per-click (PPC) advertising uses targeting options such as location, time, device, income, demographics, psychographics and most importantly, keywords.

PPC will mainly focus on the set of keywords, topics and ideas that are researched within Google, Bing and their partner sites. Understanding what keywords are best for your business in West Hamden gives you the opportunity to target individuals are are truly interested in the products and service you offer. How is this? Because they are the ones typing in the keywords and topics into search engines to find the results. When they do, you’re website will be there.

Pay-per-click (PPC) advertising works like an auction in Google Adwords and Bing Ads. Competitors bid on how much they are willing to pay for each click generated on their ad known as cost-per-click or CPC. This bid is displayed for every keyword and can differ depending on how much that keyword is demanded.

Following the auction, the advertisements are placed within Google’s top spot in the search engine results based on which ad has the highest Ad rank. Ad rank consists of two elements: cost-per-click (CPC) – what an advertiser is willing to pay for a bid, and the quality score of their ad.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.

Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The amount of a PPC ad will variate depending on how much an advertiser is bidding on a keyword. The higher a cost-per-click (CPC) bid is, the higher your final CPC will be as it increases.

A lower quality score will also increase your CPC as a higher quality score lowers your CPC. This is because quality will trump over cost as Google wants to provide users with optimal results. Quality score is defined by how well an ad, landing page, and it’s ad extensions match a searcher’s keywords. The more relevant your Ad is, the more often it will be displayed to someone searching for such results.

For this reason, a high quality score on a keyword will rank higher even with a lower bid than an ad with a low quality score and higher bid.

PPC ads will appear in multiple places depending on the type and setup.

Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.

Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. To decide what websites are best used to display such ads, it’s good to think about keywords, topics and other similar factors that will be found on them.  

Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Yes, you may use your existing Google Adwords or Bing account to run your new PPC ads through us at Mack Media Group.

If you don’t have an account that is not a problem either. We can create a new one for you, grant you access and make your apart of your PPC campaign.

In the event you have to depart with us, we will provide you with all information for the required access to the account.

PPC Services to Grow Your Hamden Company

Mack Media Group provides professional, effective ROI driven results for PPC advertising. If you’re looking to optimize your Hamden’s business online, the team at Mack Media Group has the solution for you. Our team has the skills, knowledge and expertise to increase traffic with you business in Hamden.

The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Hamden business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.