PPC

Stamford, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Stamford Business With PPC Advertising

The Mack Media Group offers Paid-per-click (PPC) Advertising to give your Stamford business a boost. Our dedicated team offers effective, ROI driven results to increase your traffic, generate leads and grow your business. We offer a variety of advertising, utilizing tools such as Google Adwords, Bing Ads, Facebook Ads and more.

PPC Advertising is a great way to get your website to the top spot within search engines, increasing your visibility to potential customers. At Mack Media Group, we are a team of experienced and dedicated professionals who are here to help grow you Stamford business. Our unique strategies and tactics are customized to each client, ensuring you get the service you deserve. To learn more about our PPC advertising, contact The Mack Media Group 203-778-1120.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

We use dynamic call and conversion tracking to analyze the amount of traffic and customers generated through your PPC advertising. We understand its an investment for your Stamford business to put hard earned marketing dollars into PPC advertising. That’s why we take the time to measure the results, ensuring your get your ROI.

TRANSPARENT WORK

We only practice and implement honest marketing tactics when it comes to PPC Advertising. We’re here by phone and by email to answer any questions and settle concerns. In addition, if you ever need to par with our services, we will provide you with your  Adwords and Bing Ads accounts.

CONSISTENT OPTIMIZATION

The Mack Media Group will consistently manages your PPC campaigns by testing ad copy, adjusting budgets and re-evaluating  targets. This ensures your PPC Ads are among the top in search engine results, driving in customers who are truly interested in your products/services.

REGULAR REPORTING

We provide weekly reports going over any progressive changes and alterations made. In addition, we provide detailed monthly reports  that go over your entire Stamford PPC Campaign from the number of impressions, clicks, conversions and any other changes made to the campaign.

What is Included in Your Stamford PPC Services?

Keyword Research

We perform extensive keyword research to identify variations relating to your company in Stamford. This include making custom keyword lists that will best target individuals searching for the services you provide. Keyword research is an essential step to building an effective campaign that increases traffic, builds awareness, and generates higher ROI.

Competitor Analysis

Competitor analysis consists of researching companies in and around your Stamford area that are competing with you. We can get a better idea of where you stand and what type of improvements needs to be made. Competitor analysis also provide insight into preferable keywords, targets and other marketing strategies we can improve upon.

Google Adwords Setup

Our primary platform for PPC advertising include Google Adwords. This is where campaigns are generated, tested and run. In addition, we can create adgroups, keywords and ads that will appear in Google Search Results as well as other partner search engines. As we advertise your business in and around Stamford, you are more likely to increase the traffic and gain potential customers.

Bing Ads Setup

Bing Ads are an additional tool to Google Adwords. This is a helpful tool when Google is not producing the desired results. This gives you the chance to alter and optimize your Stamford campaign through Bing Ads. In addition, it broadens your reach to customers who more regularly use Bing.

Search Ads Campaigns

PPC advertising is primarily done through paid search ads that are displayed above and below organic search results within Google and Bing. We suggest using search ads as they’ve generated the highest ROI in the past. To give you business in Stamford a boost, search ads can help you get into those top search engine rankings.

Display Ads Campaigns

Display Ad Campaigns include banner (images), videos and other forms of graphics that catch users eyes. While display ads have lower click-through-rates (CTR), they do do generate a very large number of impressions. Impressions are a great way to build brand awareness and get potential customers thinking about your business.

Remarketing Ads Campaigns

Remarketing Ads appear on additional websites of users who have previously visited your site. They are meant to be responsive banner ads that attract customers who have already showed interest in your Stamford business. These ads are often custom to this particular group of customers.

PPC Ad Optimization

PPC Ad Optimization include testing ad copy, keywords, adjusting targets and improving ad extensions. As your ads run, we constantly analyze the results to make sure you’re getting your return on investment. Making keyword variations is included in your PPC Advertising at Mack Media Group.

Conversion Tracking

When customers make direct calls from your website, fill out web forms or provide contact information to your Stamford business, we track this data through dynamic phone and conversion tracking software. This helps you determine the exact number of customers and leads generated through your PPC Advertising.

Regular Reporting

Every week we will provide you business in Stamford with any updates or changes made to your PPC Advertising Campaigns. In addition, we provide monthly reports that go into the logistic as well as give you an overview of everything conducted on your PPC campaigns.

PPC Management FAQs

PPC Management is needed in order to give your Stamford company a boost within search engines. When customers go to look for a product of service, they often go straight to search engines to learn more. The top ranked web pages are the first results these users lay their eyes one. Search Engine Optimization (SEO); a way to rank your page organically through a series of practices and procedures can often take a long length of time. Paid-per-click (PPC) Advertising allows you to bypass this process temporarily so you can get on the top placement of search engines. This helps you grow your business with an increase in traffic.

Pay-per-click (PPC) advertising places you above and below the organic search results of Google, Bing and their search partners. You will give you immediate leads and customers for your Danbury business.

Pay-per-click (PPC) advertising allows you to target specific keywords and topics that search engines use to produce results for users. That’s why building your keyword is essential in the beginning of building your PPC Ads.

In addition, PPC advertising also allows you to target customers and individuals based on location, time of day, type of device and income level. This can help you generate more valuable leads with a greater intent to purchase.  Display ads and remarketing ads can also offer demographic and psychographic attributes.


There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

PPC advertising works as in auction within Google Adwords and Bing Ads. Bidders, known as competing advertisers will place bids based  on how much they’re willing to pay for a user to click on their ad (cost-per-click or CPC).

Bidders that win the auction receive top placement within search engine results. This will depend on which ad has the highest Ad Rank. Ad Rank consists of two main elements; cost-per-click (CPC) and quality score.

Quality score is determined by relevancy of the ad copy, expected click-through-rate of an ad, content on the landing page, and any ad extensions.
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The Quality score and the CPC bid combined result in the Ad Rank and determines the order of the advertisements within search engines.

The amount per click will vary based on a few variables. For one, the cost will depend upon how much an advertiser in Stamford is willing to bid on certain keywords. Not all keywords will be worth the same. The more the bid, the more the overall cost-per-click (CPC) will be.

A lower quality score also increases your CPC a higher quality score lowers your CPC.

Quality score is a way Google measures how relevant an Ad is based on its landing page and other factors. The more relevant an Ad, the higher Google will place it within its search results.

PPC ads can appear in different places  depending on the type and setup of the ad.

Search Advertising- Search ads appear above or below organic or natural search results (SEO) in Google, Bing or any search partner sites that are applicable.

Display Advertising- Display ads include banner (image) ads, videos and other similar forms of content. These ads are displayed on only websites that have agreed to display such ads. These websites exist among a larger network of sites open to advertising. Youtube is apart of these sites, as it is owned by Google. You have the ability to decide what types of websites display your ads through keywords and topics.

Remarketing Ads- Remarketing ads are display ads used on websites through the display network. But, remarketing ads specifically target customers who have showed a past interest in your websites products or services. You also have the ability to limit what websites display your ads.

Yes, you have the ability to use your existing Adwords or Bing Ads account. We can manage and update the campaigns from this existing account.

 

If you don’t have an account, we can aso create a new one for you. We’ll create new campaigns and manage it right from the start.

At any point that you need to end our services, we will provide you with any required access to the ad accounts.

PPC Services to Grow Your Company in Stamford, CT

Mack Media Group is here to help give your Stamford business through PPC Advertising. We want to make sure you can generate new leads and build upon your customer base. In addition, We also offer services such as search engine optimization (SEO), social media marketing (SMM), web design & development. If you are interested in any of these services, call us today at: 203-456-9671.

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