New Britain, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your  New Britain Business With PPC Advertising

Would you like to boost your online presence of your company in New Britain, CT? The Mack Media Group is a team of dedicated web development and design experts who can help you increase  awareness and traffic to your business. We can  develop PPC advertising through custom ads by utilizing services like Google Adwords, Bing Ads and other internal tools that will help you grow your business.

PPC Advertising includes a variety of advertising methods that will help you generate relevant traffic with customers who are genuinely interested in your business with the intent to purchase. We take extensive measure to do competitor search and keyword research to built your custom ads and campaigns that are fit for your company. Because we live in a technologically driven age, the web is the first place customers search when they are looking for a product or service. With PPC advertising, we can get improve your online presence and ad rankings to get those customers you’re looking for! The Mack Media Group is CT & NY’s trusted PPC agency, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your New Britain PPC Management?


We utilize dynamic and specialized analytical tools and conversion tracking software to help you better understand where your ROI is coming from in PPC advertising. Through this, we can help you improve strategies and tactics used to drive more customers in from around and near New Britain.


At Mack Media Group, we are always open to answer your questions and explain our operations. You can easily access us through email and contact us by phone. We can work with you to make sure you understand exactly what we are doing and how it is helping your business.


Keeping your PPC advertising as up-to-date as possible is important to ensure you’re getting the traffic and business you invested in. Mack Media take extensive measure to analyze the PPC advertising by testing ad copies and adjusting targets and budgets.


 Every week we let you know of any changes and updates made to your Ad campaigns. Every month, we will provide you with detailed reports indicating improvements, number of impressions, clicks on ads and other measures that help identify the interaction between your customers and your website.

What is Included in Your New Britain PPC Services?

Keyword Research

We do extensive keyword research by researching relevant terms and topics within your businesses industry. This helps us develop a proactive list to apply in ad campaigns generated for you. In addition, it keeps you staying competitive by getting the most out of your PPC advertising. We may even use New Britain as a keyword to ensure we’re targeting individuals in your area.

Competitor Analysis

Performing competitor analysis can help you identify where you need to make improvements in your own business. Many competitors will already being using PPC. By evaluating and analyzing their keywords, you can make variations and improve your  PPC. Within  Learning the language of your community in New Britain is best done by assessing competitors.

Google Adwords Setup

In Google Adwords, we create custom campaigns, ad groups, keywords and other customer ads that help increase awareness and generate traffic to your business in New Britain. Our goal is not only to get more traffic to your site, but also traffic from customers who are interested in the services or products your offer with an intent to purchase. With these advertising techniques, we are influencing your rankings within Google.

Bing Ads Setup

Bing Ads are a great alternative to Google Ads if your customers use Bing more as a search engine, or if you are looking to generate greater number of results. We can create custom ads campaigns in Bing and additional ad services to help you optimize your presence on the web.

Search Ads Campaigns

Search ad campaigns influence the ranking of your sites landing pages on Google and Bing. This provides the highest return on investment (ROI) because they appear in the search engine results of these platforms which is normally where customers go initially to search for a specific product or service. If customers are searching for your product or service in New Britain, you’ll have a greater likelihood of appearing.

Display Ads Campaigns

Display Ads campaigns are banner ads that appear as images, short videos and other relevant content. These do not generate as high of ROI, but it is a great way to build awareness of your brand. This can be especially helpful if you have a new business or want  to amp up your current one.

Remarketing Ads Campaigns

Remarketing ads are ads that appear on additional individual websites of users who have previously visited your own website. This ensures we are targeting customers who have already showed interest in your products or services, and who have a greater intent to purchase.

PPC Ad Optimization

PPC Ad optimization is a form of upgrading your current ads and tactics. As your industry evolves, so should your PPC Ads. New terms, topics, issues and news are all important key features to look out for and research. Our team of experts knows where to hunt for this kind of information and turn around your campaigns so they are relevant to your customers.

Conversion Tracking

We at Mack Media Group use conversion tracking to analyze the results of the PPC ad campaigns and determine how much follow through traffic this has entailed. This traffic will include customers who have utilized the call to action buttons, filled out contact forms and made interactions with your company through our PPC advertising.

Regular Reporting

Every week and at the end of every month you will receive a report telling you about the progress and changes made to your company’s PPC advertising. This could include upgrades to the campaigns, additional keywords, number of impressions, and other ad related reports. This is also a good time to go over the budget and targets to make sure everything is on track or if major changes need to be made to optimize the results.

PPC Management FAQs

PPC (paid-per-click) Advertising offers you the opportunity to create instant access to generating leads and customers to your website. This is because you bypass the timely procedure of appearing organically on search engines. While this is also extremely important, you can find fast  result that  appear above or below organic search results based on your ad rank.

As many customers will turn to Google and Bing to search for products and services, PPC management can help you improve your overall ranking. This is done by using keywords with the most relevant information that helps your place above your competitors. As a result, your customers who are interested in your business in New Britain find you first.

PPC offers a variety of targeting methods. The first targeting methods includes reaching out and displaying ads to users who are interested in your business with a higher intent to purchase.  

Additionally, you have the ability to target customers based on time of day, location, device usage and other demographic and psychographic attributes. With the right keywords, PPC is proven to drive in more customers and therefore increase the profits of your business in New Britain.

Paid-per-click (PPC) Advertising works by competitors betting on certain keywords in an auction. This is essentially how Google Adwords and Bing Ads operate. Each bet determines how much the keyword is worth. Keywords of higher value will be worth more, and therefore, have a higher cost-per-click.

The rank of the ad is one of the most important aspect because it determines how well it stands on Google and where you company’s website will appear. The Ad rank is composed of two factors; cost-per-click (CPC) and the quality score.

The quality score is determined by factors such as  relevance of ad copies, click-through-rate of each ad, along with content on landing pages and ad extensions. This is why it’s important to develop precise, detailed content that is relevant to your business.

The cost of PPC ads varies. The more competitors who bet on a particular keyword will increase its cost, affecting the overall cost-per-click (CPC).  This also shows that it could be a valuable keyword and one you want to invest in. Having a lower quality score also increases the CPC, while having a higher quality score lowers your CPC.

The quality score is an important factor as it determine how relevant an ad and its landing page are to users. Google is interested in providing their users with the best experience, which includes relevant information in their searches. The best way to manage your quality score, and keep your PPC up to date is to have professional perform analysis, update and research competitors to make sure not only your website, but your ad campaigns are relevant to your consumers.

Your PPC ads will appear depending on the method used to advertise. The following are a few examples of where you can find your ads.

Search Advertising – search ads are displayed above and below organic search results in Google and Bing search engines along with their partners. Their partners consists of anyone who chooses to use their search engines within their site.

Display Advertising – display ads appear as banner (images), videos and other influential content.

Remarketing Ads – remarketing ads are displayed on websites users visit who have also visited your own company’s website. Furthermore, these ads are meant to target customers who have already showed interest with an intent to purchase your service or product offered in New Britain.

Yes, you can use your existing PPC account like Google Adwords. We will update and create campaigns from your existing account.

In addition, if you would like to start a new one or need us to build you one from scratch, we can do that to.

If you ever need to end our service, we will help you in the transition by providing you all required access to the ad accounts.

PPC Services to Grow Your Company in New Britain, CT

Mack Media Group is a team of dedicated experts who are experienced in providing exceptional PPC Management. We strive for ROI driven results, ensuring you are getting the service you need to optimize your business. We are not just an alternative solution to growing your business, but an essential additional one that puts you in the playing field of the digital age.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please reach out to us today to get started: 203-456-9671.