Meriden, CT Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Meriden Business With PPC Advertising

The Mack Media Group can improve the traffic to your Meriden business using Pay-per click advertising. New customers will be consistently engaged with your website after our work is complete. We can make your site easily visible to the correct audience through Google Adwords, Bing Ads and their partner sites.

While making your company known to customers is exciting, generating returns on your investment (ROI) is equally exciting. Our methods produce an accurate ROI to ensure your advertising funds will generate the most revenue. Once your campaign is established, we continue to monitor and optimize your advertising possibilities. The Mack Media group works diligently with Meriden businesses to create effective PPC advertising strategies. Give us a call today:  203-456-9671.

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Why Trust the Mack Media Group with Your PPC Management?


The marketing funds spent toward your PPC advertising should always be protected for your Meriden business. Through dynamic call and conversion tracking, we can give you a clear number of customers generated through your PPC advertising. You will understand exactly how effective your investments ar for driving profit.


Our services are always transparent. The strategies used for your PPC management will always be clearly laid out for you. If you have any questions or concerns, we are where to help throughout the process.


Pay-per-click is a continuously changing market. At The Mack Media Group, we continuously monitor your PPC strategies to effectively change budgets and targets. Your PPC campaign will always be directed toward success in generating revenue.


The progress of your PPC management is important to you and your Meriden business. We always keep you updated on the process of your plan through weekly email updates. Additionally, each month our in-depth services are outlined in a complete report tailored to include impressions, clicks, conversions and any potential changes made to your campaign.

What is Included in Your Meriden PPC Services?

Keyword Research

Keyword research is the best place to start our initial PPC campaign. Identifying the most relevant keywords will help your Meriden business bring in customers that our searching for your services. This research is key for making sure your marketing investment is not spent on advertising to an inappropriate audience.

Competitor Analysis

Your competitors are also trying to market to customers in the Meriden area. It is important to research their strategies and approach to understand how to sculpt your PPC campaign. Once we understand what your competitors are doing effectively and ineffectively, we can develop the best strategy to make your business stand out to customers.

Google Adwords Setup

The Google Adwords platform is the primary spot where we will conduct PPC advertising. Campaigns, ad groups, keywords and ads are all used in Google Search Results and their partner search engines. Customers interested in your services or products will have easy access to your website at the top of their Google Search results.

Bing Ads Setup

Bing Ads can also be effective for optimizing the number of customers who view your site. In addition to Google Adwords, Bing Ads also generate search traffic specific to your industry. This method is especially effective if Google Adwords are not generating enough traffic.

Search Ads Campaigns

Paid search ads are the primary form in which PPC advertising will be done. This is necessary for advertisements to be displayed on Google and Bing search engines. The results of search engine ads are higher returns, as the customers who want your services will be in direct contact with your website.

Display Ads Campaigns

By utilizing Display Ads such as banner images and videos, we can further target audiences specific to your Meriden business. While these produce a lower click through rate (CTR), they still produce impressions which will help brand your business and produce more search traffic.

Remarketing Ads Campaigns

Some strategies are better suited for customers who have already viewed your site. Remarketing ads will display your Meriden business on different websites for further customer engagement. This will improve your conversion rate as customers who are interested in your site will have direct access to it.

PPC Ad Optimization

Your PPC campaign is customized directly to your Meriden business using keywords, targeting and ad extensions. While the ad runs, we continuously test the ad, adjust bigs and keyword variations to increase traffic and conversions. PPC Ad optimization will ensure you get the most out of your PPC services.

Conversion Tracking

We want you to understand your return on investment. To calculate your ROI we utilize dynamic phone and conversion tracking. Our strategies are effective for finding your returns and developing strategies to further improve the revenue generate from your PPC strategy .

Regular Reporting

We keep you up to date on any work we’ve produced or any potential plans through weekly email reports. Furthermore, our monthly report goes in-depth on the results of your strategy. You will always have insight into the progress and success of your PPC strategy.

PPC Management FAQs

A majority of your website traffic comes from search engines. The traffic that search engines generate provide you with potential customers interested in your services or products. Displaying your website in organic or natural (Search Engine Optimization), will take more time than PPC management.

Pay-per-click (PPC) advertising places you above and below the organic search results of Google, Bing and their search partners. You will give you immediate leads and customers for your Danbury business.

Pay-per-click (PPC) advertising offers a range of targeting options. Most important, it can help target particular sets of keywords or topics that users will use in a search engine. Once you have targeted the keywords, you will be able to display ads to individuals who would be interested in your services or product.

There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

With pay-per-click (PPC) advertising,  Google Adwords and Bing Ads work as an auction. Competing advertisers bid amounts they would like to pay for every click on their ad (cost-per-click), and this will be displayed for certain keywords.

After winning the auction, the advertisement will be placed on the top spot in the search engine depending on which ad has the highest Ad rank. Ad rank consists of two aspects: cost-per-click (CPC) what an advertiser is willing to pay for a bid and the quality score of their ad.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.

Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The amount for a PPC ad will not always be the same. It can depend on how much an advertiser is bidding on a keyword. So, the higher a cost-per-click (CPC) bid will have to be, but it will also increase your final CPC.

A lower quality score will increase CPC. A higher quality score lowers your CPC.

Quality score is used to find how well  an ad and landing page match to a searcher’s keywords. If your ad is more relevant to users than it will be displayed more often to a searcher. In the end, an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

PPC ads will appear in multiple places depending on the type and setup.

Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.

Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. This also includes Youtube, a site owned by Google. It’s best to decide on websites that offer the same keywords, topics and many other factors.

Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Of course. We can run our ads through your existing Adwords or Bing account. Don’t have an account? Don’t worry, we can build on for you.

In the event that you wish to end our services, we can still give you the required access to the ad accounts.

PPC Services to Grow Your Company in Meriden, CT

If you want more potential customers to view your site, The Mack Media Group is here to help with PPC management. Our ROI-driven, honest PPC services allow you to rest easy during the process. We work around your budget and schedule to produce the PPC advertising strategy best suited for your Meriden business.

The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Meriden business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.