PPC

New York Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your New York Business With PPC Advertising

Through PPC management services, Mack Media can help your business grow. With our help, you can gain new customers through Adwords, Bing Ads, and their partner sites.

Our goal is for your New York business to have a positive return on investment on your PPC campaign. We start off accomplishing this by performing keyword research and competitor research. Once your campaign goes live, our team reviews its progress and optimize its advertising. Mack Media Group provides businesses throughout New York with PPC management services.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

Make a wise investment into your New York business by adding PPC advertising into your marketing budget. We ensure measurable results by using dynamic phone calls and conversion tracking. This helps us find how many customers were generated through our services.

TRANSPARENT WORK

We are always honest about any work that we do for your business. If you have any questions, we are a phone call or email away.

CONSISTENT OPTIMIZATION

Our team is constantly working at your PPC campaign to ensure that you receive the best results. We make sure to test ad copy, adjust budgets, and adjust targets.

REGULAR REPORTING

We want you to be involved in the process. We make sure that you are informed each step of the way with weekly updates and monthly reports on impressions, conversions, clicks, and any changes that were made in your campaign.

What is Included in Your New York PPC Services?

Keyword Research

We do our research before starting your campaign. Our professionals perform a detailed keyword research which can help find a website traffic flow. If keyword research is not performed, then the money you spend on PPC advertising will be a waste.

Competitor Analysis

We do a full competitor analysis by looking at the keywords and budgets that others have so that you can get the best out of your PPC campaign.

Google Adwords Setup

We mainly use Google Adwords for our PPC advertising. We provide our services for Google Search Results along with other partner search engines. Our team also test your campaigns, adgroups, keywords, and ads before running them. Advertising your New York business in the search results will also increase the chances of gaining new customers who are interested in the services you provide.

Bing Ads Setup

Once the PPC campaign in Google Adwords is set up, we move onto creating and optimizing a Bing Ads campaign. If the results of Google Adwords are not satisfying, we can also use Bing as an alternative. This can also benefit you if you have potential customers who use Bing.

Search Ads Campaigns

PPC advertising is done through paid search ads. To get your New York business the best ROI that it can get, PPC is the way to go. Your target audience who is searching for your services or products will see your business.

Display Ads Campaigns

Display ad campaigns offer great targeting options. However, the click-through-rate is lower. Though, there is a great number of impressions that come with it. This can be of use when you want to improve brand awareness or if you want to build up more search traffic.

Remarketing Ads Campaigns

Remarketing ads target customers who have visited your website in the past through responsive image banners on websites that your customers use.

PPC Ad Optimization

Your PPC campaign will consist of: tested copy, keywords, targeting, and ad extensions. As long as your ad is up and running, we will be testing it as well as bids and various keywords for your ROI. PPC ad optimization is done constantly for your campaign.

Conversion Tracking

By using dynamic phone calls and conversion, we keep track of how many customers you gain. Each phone call, web form, or contact information that your NY business receives will also be recorded.

Regular Reporting

We will provide you with weekly emails that will include a review of your PPC campaign. You will also be provided with a monthly PPC report that includes the details and strategies that we used for your campaign.

PPC Management FAQs

The majority of traffic you get to your website comes from search engine. This traffic is made up of customers who are interested in the services or products that you can provide. This method would involve using SEO which will take up more time than PPC advertising.

PPC advertising puts your businesses above all the organic search results for Google, Bing, and their partners. PPC can also give you prompt leads and customers for your New York Business.

With PPC advertising, you will have many targeting options. One of its greatest features is the keyword targeting which involves directing your website to users who use a specific keyword related to your CT business when searching.

PPC advertising can target: location, time, device type, or income. Display ads and remarketing can even triggered by demographic and psycographic attributes.

PPC advertising functions as an auction within Google Adwords and Bing Ads. Competitors can bid a particular amount they would like to pay per click for their ads. Their ads will then be displayed for certain keywords.

If an auction is won, the advertisement will be placed on the top of the page in the search engine, depending on the ad rank. An ad rank consists of two factors. The first being the cost-per-click (CPC) which is the amount the advertiser wants to pay. The second is the quality score of the ad.

The quality score is created based on the relevancy of the ad copy, the content of the landing page, the ad extensions, and the click-through-rate.

The CPC and the quality score together creates the ad rank which will determine where the advertisements are placed among each other in the search engines.

The cost for a PPC ad differs. It depends on how much an advertiser is bidding on the keyword. The higher the CPC, the more they will have to spend on the bid. This will end in a higher amount for the final CPC.

The higher your quality score is, the lower your CPC will be, and vice-versa.

A quality score is determines the relevancy between an ad and a landing page to the keyword that is being searched. The higher the relevancy in the ad, the higher the chances are of it being displayed. If your ad has a high quality score in relation to a keyword, it can rank even higher with a lower bid compared to an ad with a lower quality score and a higher bid.

PPC ads can appear in a multitude of places depending on the set up.

Search Advertising- search ads can be found above or below the organic search results in Google, Bing, and their search partners.

Display Advertising- Display ads consist of image banners, videos, or rich-content on websites that have agreed to show these ads. Websites owned by Google such as Youtube is included in this as well. When choosing a website for display ads, it is important to choose a website that has similar keywords and topics to your ads.

Remarketing Ads- Similar to display ads, remarketing ads are made up of responsive banners. However, they can only be shown to those who once visited your website before. You can also limit the websites that display your ads.

We certainly do! If you don’t have one we can build on out for you. Already have one? We can run our ads on your account.

If you ever choose to end our services, we can give you the needed access to the ad accounts.

PPC Services to Grow Your Company in NY

Are you looking to grow your New York business through PPC management? Mack Media Group can be of service. We provide trustworthy support and honest ROI driven results. We will also work within your budget to create a custom PPC advertising management.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your New York business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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Proudly Serving all of NY with PPC Mangament Services

Albany, Brewster, Brooklyn, Freeport, Hempstead, Hopewell Junction, Hyde Park, Kingston, Long Beach, Long Island, Manhattan, Middletown, Mount Vernon, New Rochelle, New York City (Bronx, Manhattan), Newburgh, Peekskill, Port Chester, Poughkeepsie, Queens, Staten Island, Schenectady, Troy, Valley Stream, Wappingers Falls, White Plains, Yonkers

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