PPC

Freeport, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Freeport Business With PPC Advertising

Mack Media Group offers PPC Advertising to businesses in Freeport, New York. Our team of professional, dedicated experts customize each PPC campaign to be unique to your Freeport business. With the use of Google Adwords, Bing Ads and other internal tools, we’re able to optimize your website with positive, ROI driven results.

When you choose Mack Media Group for you Freeport business, we’ll take the time to discover your businesses industry, conduct keyword research and even do competitive analysis. Our team will help give you an edge by building campaigns that target your customer base of your Freeport business. We’ll keep you in the loop, providing weekly reviews, monthly reports and constant access to our team.

 The Mack Media Group works extensively with PPC advertising in both NY and CT, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your Freeport PPC Management?

MEASURABLE RESULTS

We utilize dynamic call and conversion tracking to give you the exact number of customers generated through PPC advertising. In addition, this helps you determine your return-on-investment, ensuring your marketing dollars are well spent on your Freeport business.

TRANSPARENT WORK

Our team strive to be transparent throughout every PPC campaign we do for your Freeport business. We’re here through email and phone, helping you with any questions or concerns you may have. If you ever end services, we’ll provide you with your Adwords Account information.

CONSISTENT OPTIMIZATION

Our team at Mack Media Group is continuously working to optimize your campaign,ensuring optimal results. We monitor PPC campaigns through testing ad copy, changing budgets and adjusting targets. We’ll make any adjustments to make sure you’re staying competitive.

REGULAR REPORTING

Our team keeps your Freeport business in the loop by providing regular reports. Each week, we’ll provide a report going over progress and changes made to your campaign. In addition, we provide comprehensive monthly reports going into moral analytical details like conversions.

What is Included in Your Hempstead PPC Services?

Keyword Research

We’ll begin build your PPC campaign by first conducting keyword research. This helps our team identify the most relevant keywords to market for your Freeport business in addition to the top keywords that generate the most traffic. This helps our team optimize Freeport PPC advertising by building a campaign that is highly relevant to the services or products that you offer.

Competitor Analysis

After conducting keyword research, we’ll take a look at your competitors within the Freeport area as well as in the industry. We’ll look at their targeted keywords, budgets and ads already used. This helps us establish and better create your campaigns so they are highly competitive and relevant. Using secondary research can help ensure the campaign project goes smoothly.  

Google Adwords Setup

Google Adwords is a platform that use used to create customized PPC advertising campaigns. It is done through ad groups, keywords, ads, ad extensions and more that are displayed within the Google Search Results, as well as their partner search sites. Your advertisements will be displayed on these search engines, giving you more access to potential customers.

Bing Ads Setup

After optimizing your PPC campaigns on Google Adwords, you can also optimize your campaign within Bing As. This is a great opportunity to expand the amount of times your come up on search engines. It’s also a great alternative if you are not getting optimal results within Google search because your customers prefer Bing. We can build you a campaign in Bing Ads.

Search Ads Campaigns

Paid search ads are created and advertised through PPC campaigns within search engines like Google & Bing. These search ad campaigns become highly targeted to customers who are interested in the products or services your Freeport business offers. You’ll have a higher return on investments by coming up search engines more frequently through PPC advertising.

Display Ads Campaigns

Display ads includes rich media like banner images, videos and other text. Display ads are great for targeting specific demographics or audiences of your Freeport business. But, display ads do produce a lower click-through-rate (CTR). Which can be ok, especially if you’re looking to just build brand awareness, and gain acknowledge. This can help build traffic in the future.

Remarketing Ads Campaigns

Remarketing ads are targeted to customers who have already visited your Freeport businesses website. Remarketing target customers who have already showed interest in your business. With remarketing, you can advertise to prospects and keep them informed of your Freeport business latest offerings, improving the overall conversion rate.

PPC Ad Optimization

Your PPC campaign is customized to uniquely composed with tested ad copy, keywords, demographic targeting and ad extensions. We’ll continuously test the ads, alter the bids, and ad keyword variations to ensure you’re getting the traffic to your Freeport businesses site. PPC  Ad optimization is usually always included in your ad campaign and can be discussed.

Conversion Tracking

We will utilize dynamic call and conversion tracking to determine the exact number of customers who were generated through your PPC campaigns. Any visitor who fills out a web form or provides with their contact information will be collected and stored to be used later on. In addition, we can determine the number of prospects you have and purchases made.

Regular Reporting

We’ll always keep you in the loop when it comes to your PPC campaigns. We’ll provide weekly emails that goes over the progress and any alterations that were made to your campaign. In addition, we provide comprehensive reports that go over conversion tracking, impressions, CTR and other related data to help optimize and build your Freeport business.

PPC Management FAQs

The majority of the traffic to a website is through search engines like Google and Bing. It’s the first place most people go when search for products or services. When users conduct searches, the most relevant sites will be displayed within the organic searches. When you can be placed above organic searches, you have a better chance of being seen and clicked on.

Pay-per-click (PPC) advertising places your websites ads above the organic search results so you’re the first customers see when making a search. This helps generate prospects, and build your customer base online for you Freeport business.

Pay-per-click (PPC) advertising offers a variety of targeting options that you can use to better build your campaign. Most importantly, keyword targeting helps you get to the customers who are interested in the products and services your Freeport business offers. After we conduct keyword research, we’ll use the top keywords in your ads to target customers who search for these words, terms and topics.


There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

Pay-per-click (PPC) advertising working in an auction within Google Adwords and Bing Ads. Competing advertisers place bids on the amount they are willing to pay for every click on their ad. This is known as cost-per-click.

 

After the winning auction, each advertisement will be placed within search engines depending on ad rank. Ad rank consists of two aspects: cost-per-click (CPC) what an advertiser is willing to pay for a bid and the quality score of their ad.


Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.


Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

PPC Advertising cost will vary. This depends on the amount advertisers bid on keywords.  The higher the cost-per-click (CPC) bid is, the higher the final CPC.

 

A lower quality score also increases the CPC and a higher quality score lowers your CPC.

 

Quality score is determined by how well/ relevant the ad and landing page is the searcher’s keywords. The more relevant your ad to the user, the more often it is displayed in the search engine. Keep in mind that an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

PPC ads will appear in multiple places depending on the type and setup.


Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.
Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. This also includes Youtube, a site owned by Google. It’s best to decide on websites that offer the same keywords, topics and many other factors.
Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Yes, we can absolutely run your ads through an existing Adwords or Bing Account. If you don’t have account, that’s not a problem as we can build one for you.

If you ever need to end your services, we will give you the required access to the ad accounts.

PPC Services to Grow Your Company in Hempstead, NY

Mack Media Group is your trusted PPC advertising business for your Freeport business. Through comprehensive keyword research, competitor analysis, customized campaigns and regular reporting, you’ll be satisfied with the services we provide.  We strive to provide ROI driven results so you know your marketing dollars are well spent. We’re here to work within your budget, build your campaigns and grow your business.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Freeport business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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