Yonkers, NY’s Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Yonkers Business With PPC Advertising

Mack Media Group can help build your Yonkers business through our PPC Management services. If you have the correct setup and keywords implemented, your Yonkers business can easily gain new customers and increase your conversion rates. By using AdWords, Bing Ads and their partner sites, we can find the right place for you to grow your business.

After we get your campaign up and running, we can regularly review and optimize your advertising, ensuring that you will receive the greatest Return-On-Investment (ROI). Mack Media Group is CT, NY & NJ’s trusted PPC Management Agency.

Call us today at 203-778-1120

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Why Trust the Mack Media Group with Your Yonkers PPC Management?

MEASURABLE RESULTS

Marketing dollars spent on PPC advertising will be an investment for your Yonkers business. To help you keep track of how well your campaign is running, we install dynamic call and conversion tracking that gives us the exact number of customers who were generated through your campaign to give you an accurate ROI.

TRANSPARENT WORK

Mack Media is always proud of our PPC management and we will always be honest with you about all of the tactics and strategies. If you ever have any questions about your campaign, feel free to reach out to us via email or phone.

CONSISTENT OPTIMIZATION

PPC advertising cannot be left alone and it will definitely not show results if it is not regularly optimized. So, to keep your PPC campaign up and running, we will regularly test ad copy, adjust budgets and targets. Your PPC campaign should be successful, and we work hard to make it that way.

REGULAR REPORTING

We will keep you up-to-date with your PPC campaign by sending you weekly and monthly emails that detail all of the progress on your campaign. We will also send notes about your impressions, clicks, conversions, and changes to your campaign.

What is Included in Your Yonkers PPC Services?

Keyword Research

Before we begin the PPC campaign for your Yonkers business, we first perform in-depth keyword research. This will help us to identify the best keyword variations with the most reliable level of search traffic and individuals who have an intent to purchase. If we did not take the time to do keyword research, your PPC dollars would quickly be wasted.

Competitor Analysis

Another way to get good insight for your PPC campaign is to analyze the competition for your Yonkers business. Since your competition has already taken the time to invest in their own PPC advertising, we can take advantage of that. We will look at their target keywords and budget to create you an even better campaign.

Google Adwords Setup

The primary platform that we use for our PPC advertising is Google AdWords. We will create, test your campaigns, Adgroups, keywords, and Ads through this platform and run them on the Google Search Results and its partner search engines. When we advertise your Yonkers business in the search results, it gives you a better chance of reaching your potential customers and those who have an intent to purchase.

Bing Ads Setup

After we build your PPC campaigns in Google AdWords, we can recreate and optimize the same or a different campaign in Bing Ads. Bing Ads can be utilized if Google AdWords and its partner sites cannot provide the right amount of search traffic or if your target customers use Bing.

Search Ads Campaigns

Primarily, PPC advertising is carried out through paid search ads. After the ads are set up, they will be displayed within the Google and Bing search results. Advertising in the search results gives your Yonkers business a better chance of reaching your potential customers and increasing your site traffic and conversion rates.

Display Ads Campaigns

Another type of advertisement that we can utilize is called Display Ads. Display Ads can be shown in multiple different ways, such as large banner ads or videos and they will be displayed in distinct sections that are reserved for paid advertising and can quickly be shown to customers. These type of ads normally offer deep targeting options and a large number of impressions which help you with brand building and search traffic. However, they tend to have a lower Click-Through-Rate (CTR).

Remarketing Ads Campaigns

Remarketing Ads are exactly the same as display ads, in the way that they are interactive banner ads and videos and they have the purpose of displaying your Yonkers business to your potential customers. The biggest benefit of remarketing ads is that they will be shown to individuals who have already visited your site. This means that these potential customers have already shown interest in your products, services and other offerings. This helps your brand with top-of-mind awareness and improving your conversion rates.

PPC Ad Optimization

Your Pay-Per-Click (PPC) campaigns will be optimized with tested copy, keywords, targeting and ad extensions. While your campaigns are running, we will continue to routinely test the ads, bids and keyword variations that we have set for your Yonkers business. This will help you gain the greatest number of customers for your marketing dollars. PPC Ad Optimization will be a regular piece of your advertising campaign.

Conversion Tracking

To give your Yonkers business a measurable Return-On-Investment (ROI), we install and utilize dynamic call and conversion tracking. This way, when any customer calls your business, fills out a web form, or provides contact information in any other way, we can track and record it. By taking this extra step, we help you determine how many leads or products purchased came from our PPC advertising efforts.

Regular Reporting

To keep you in the loop with your PPC campaign, we will keep you informed on a weekly and monthly basis. Your Yonkers business will receive weekly emails that detail all of the work done over the past week and upcoming plans. At the end of the month, we will also give you a custom PPC report that will include analytics, metrics, the results of your campaign and any accompanying notes.

PPC Management FAQs

A majority of your web traffic will come from search engines. Search engines provide a large amount of relevant and like-minded individuals that are interested in your services, products and other offerings. You can go the natural (and free) route with Search Engine Optimization (SEO), but this will take much longer to see results.

Pay-Per-Click (PPC) advertising will give you instant access to your target audience and help you with lead generation. Your ads will also be placed above and below the organic search results on search engines like Google and Bing.

Pay-Per-Click (PPC) Advertising offers a multitude of targeting options. The most popular and affective targeting option is the ability to show ads for a particular set of keywords that search engine users will enter. This allows you to only target ads for those who are actually interested in your Yonkers business.

Ads can also be targeted by location of the searcher, time of day, device type and income level. If you use display ads or remarketing ads, you can also target your audience through demographic and psychographic attributes.

Pay-Per-Click (PPC) advertising works as an auction. When you are looking to rank for a particular set of keywords, there is a huge chance that other advertisers are also looking for the same keywords. In the event that they are, you will all have to bid the amount that you are willing to pay for a click on your ad (cost-per-click).

When an advertiser wins the auction, they will be placed in the top spot in the search results depending on their Ad Rank. Ad Rank is composed of CPC (Cost-Per-Click) an advertiser will pay and the quality score of their ad.

Quality Score can be found by determining relevancy of an ad copy, expected click-through-rate of an ad, the content on the landing page pointing to the ad, and ad extensions.

To find your Ad Rank for your Yonkers business you will have to pair together your quality score and CPC bid to receive your result.

The cost on your Pay-Per-Click (PPC) Ads will never be the same, due to the fact that advertisers are constantly bidding on keywords to improve their own rankings. The more they bid, the more your Yonkers business will bid, therefore increasing your Cost-Per-Click (CPC) bid.

The rankings for your ads will also be determined by your Quality Score. Quality Score is a method of measuring how relevant an ad is and its landing page are for a searchers keyword. If your ad is more relevant, you have a better chance of having your ad displayed. Overall your ad has a high quality score for a keyword you can rank number one with a lower bid. If you have a low quality score with a higher bid, you are less likely to rank high.

On the web, Pay-Per-Click (PPC) ads can appear a few different ways depending on the type and setup of an ad.

Search Advertising- Search Ads will be shown above or below the organic search results in search engines like Google and Bing.

Display Advertising-Display Ads are produced as banner images, video or rich-content ads that will only be displayed on websites that agree to display advertising. You can decide which types of websites will display your ads based on keywords, topics and other factors.

Remarketing Ads-Remarketing Ads are also display ads, but they are different. The difference comes from how they are shown to customers. They are displayed to individuals who have already visited your site.

Yes! We can definitely use the existing AdWords or Bing Ad accounts you have already used and run our campaigns through those accounts. Don’t have an existing account? No problem! We will create an account for you.

If you ever feel the need to end our services, we will still provide you with all of the required access to your ad accounts.

PPC Services to Grow Your Company in Yonkers, NY

One of the easiest and most promising ways to grow your business is through Pay-Per-Click (PPC) Advertising. Mack Media is your go-to PPC Management agency that can assist you with effective, transparent and ROI-driven results. We are your trusted PPC Management Company in the CT, NY & NJ area.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development, and Email Marketing.

Call us at 203-778-1120

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