PPC

Kingston, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Kingston Business With PPC Advertising

Using Pay-per-click advertising, The Mack Media Group can improve the traffic of your Kingston business. New customers will flock to your website after we dramatically change the image of your website online. Through Adwords, Bing Ads and their partner sites, we can make you visible to the correct target audience.

Sure, some agencies can help you with PPC management, but reaching a positive ROI on your PPC is another story.  Our team works hard to provide you with keyword research and competitor research before starting your campaign. Once the campaign is up and running, we will regularly review and optimize the advertising. This will ensure that you are receiving the best return on investment (ROI). The Mack Media Group works extensively with PPC advertising in both NY and CT, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

Any marketing dollars used toward PPC advertising on your Kingston business should be an investment. To keep up with the amount achieved, we use dynamic call and conversion tracking. This will give you an exact number of customers gained through PPC for a positive ROI.

TRANSPARENT WORK

We are always transparent with the strategies and tactics we use for PPC management. If you ever need help, we are always available through email or phone. If you would ever want to end your services, you can still keep your Adwords and Bing Ad accounts.

CONSISTENT OPTIMIZATION

Pay-per-click is an ever changing marketing tactic. So, here at The Mack Media Group, we will always be monitoring your PPC campaigns, testing ad copy, changing budgets and targets. The PPC campaign we implement for you should be successful and we will do everything to make it that way.

REGULAR REPORTING

We will never leave you out of the loop. Each week you will receive an update on the progress of your campaign. Each month you will receive a custom report that includes impressions, clicks, conversions and any changes we may have made to the campaign.

What is Included in Your Kingston PPC Services?

Keyword Research

It’s best to start at the basics, so before we begin your PPC campaign, we perform keyword search. Identifying the most relevant keywords will help market your Kingston business and bring in the type of traffic that will increase sales. If you ignore keyword research, your marketing dollars will be put to no good as all great advertising campaigns start with great keywords

Competitor Analysis

Another good way to find the best plan for your PPC campaign is to see what your competitors are up to. Most likely they have already invested time and money into PPC advertisement, which will be of value to us. When we monitor their keyword targets and budget, we can also alter your PPC advertising for the better.

Google Adwords Setup

PPC advertising is primarily carried out on a Google Adwords platform. Campaigns, ad groups, keywords and ads are used in Google Search Results and possibly partner search engines. Using advertisements in search results can give us access to potential customers who are interested in your services or products.

Bing Ads Setup

After forming the PPC campaigns into Google Adwords, there is also the advantage of optimizing campaigns within Bing Ads. We can utilize Bing Ads if Google Adwords and its partners do not give enough search traffic or if target customers use Bing and its search partners.

Search Ads Campaigns

PPC advertising is essentially done through paid search ads. The advertisements will then be displayed in Google and Bing search results. The result of search ads will be a higher return on investment, due to the fact that they are targeting customers who want your services or products.

Display Ads Campaigns

We can also use Display Ads such as banner images and videos. These are good at targeting a specific audience for your Kingston business, but will produce lower click-through-rate (CTR). On a higher note, display ads can produce a larger number of impressions which will give way to brand building and more search traffic.

Remarketing Ads Campaigns

For customers who have previously viewed your website, there are remarketing ads of your Kingston business that can be displayed on different websites than your own. This way you can advertise to customers who are interested in your business as well as improve your conversion rate.

PPC Ad Optimization

Your PPC campaigns are customized with tested copy, keywords, targeting and ad extensions. While the ads run, we continuously test the ads, bids and keyword variations to produce the most traffic. PPC Ad Optimization will normally be included in your ad campaign.

Conversion Tracking

To find out your return-on-investment we use dynamic phone and conversion tracking. Anyone who calls, uses a web form, or provides contact information to you can be collected and recorded. This will help you find out how many leads and purchases have been generated with help from the PPC advertising.

Regular Reporting

To keep you up-to-date with your PPC advertising, a weekly email will be sent to you detailing the work produced over the past week and any upcoming plans. We will also include a custom PPC report each month showing the results of your campaign.

PPC Management FAQs

A majority of your website traffic comes from search engines. The traffic that search engines generate provide you with potential customers interested in your services or products. Displaying your website in organic or natural (Search Engine Optimization), will take more time than PPC management.

Pay-per-click (PPC) advertising places you above and below the organic search results of Google, Bing and their search partners. You will give you immediate leads and customers for your Danbury business.

Pay-per-click (PPC) advertising offers a range of targeting options. Most important, it can help target particular sets of keywords or topics that users will use in a search engine. Once you have targeted the keywords, you will be able to display ads to individuals who would be interested in your services or product.


There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

With pay-per-click (PPC) advertising,  Google Adwords and Bing Ads work as an auction. Competing advertisers bid amounts they would like to pay for every click on their ad (cost-per-click), and this will be displayed for certain keywords.

After winning the auction, the advertisement will be placed on the top spot in the search engine depending on which ad has the highest Ad rank. Ad rank consists of two aspects: cost-per-click (CPC) what an advertiser is willing to pay for a bid and the quality score of their ad.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.

Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The amount for a PPC ad will not always be the same. It can depend on how much an advertiser is bidding on a keyword. So, the higher a cost-per-click (CPC) bid will have to be, but it will also increase your final CPC.

A lower quality score will increase CPC. A higher quality score lowers your CPC.

Quality score is used to find how well  an ad and landing page match to a searcher’s keywords. If your ad is more relevant to users than it will be displayed more often to a searcher. In the end, an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

PPC ads will appear in multiple places depending on the type and setup.

Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.

Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. This also includes Youtube, a site owned by Google. It’s best to decide on websites that offer the same keywords, topics and many other factors.

Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Of course. We can run our ads through your existing Adwords or Bing account. Don’t have an account? Don’t worry, we can build on for you.

In the event that you wish to end our services, we can still give you the required access to the ad accounts.

PPC Services to Grow Your Company in Kingston, NY

If you are looking to grow your business through PPC management, The Mack Media Group has your solutions. We provide trustworthy support and honest ROI driven results. We will work around your budget to create a custom PPC advertising management.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Kingston business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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