PPC

Brooklyn, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Get a Free Quote

Building Your Brooklyn Business With PPC Advertising

The Mack Media Group can help your Brooklyn business grow through the utilization of our Pay-Per-Click (PPC) Management Services. With the most accurate tactics and strategies, we can help you gain a new flow of customers to your website.

There are tons of agencies that say they can help your Brooklyn business manage your PPC advertising, but how many can show you results and a positive ROI? Not many. Our PPC team works hard even before we start your campaign, but once it is up and running, we will regularly review and optimize your advertising to match the needs of your Brooklyn business. Mack Media Group is CT, NY & NJ’s trusted PPC agency.

Call us today at 203-778-1120

Mack Media Group, LLC BBB Business Review
Google Partner
Bing Ads Accredited Badge

Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

When you spend your Brooklyn business’ marketing dollars on PPC advertising it becomes an investment. To help you track the value you have produced with your investment, we use dynamic call and conversion tracking that will present your Brooklyn business with an exact number of customers generated through your campaign.

TRANSPARENT WORK

We are always honest with all of the work that we provide for our customers, especially your Brooklyn business. If you ever have any questions or would like to make changes to your PPC management, we are just a phone call or email away.

CONSISTENT OPTIMIZATION

PPC Management is not a marketing medium that should be taken lightly. Here at Mack Media, we are constantly reviewing your PPC campaigns, testing copy, adjusting budgets and targets. We want your campaign to be successful, so we aim to keep it that way.

REGULAR REPORTING

We will always involve your Brooklyn business in all of the steps that we complete for your PPC Management. In fact, we will send you monthly updates and weekly updates that keep you in the loop with all of your progress and future plans.

What is Included in Your Bristol PPC Services?

Keyword Research

Even before we begin your PPC campaign, we will first perform an in-depth keyword research where we choose keywords that relate to your Brooklyn business. This will give you a reliable level of search traffic that includes individuals with the intent to purchase.

Competitor Analysis

In any project, it is always good to check out what the competition is up to and see how they have already built their PPC campaign. This way, we take can advantage of their results in order to make your Brooklyn business a better PPC campaign.

Google Adwords Setup

We primarily set up our PPC advertising in the Google AdWords platform. We will then run all campaigns, Adgroups, keywords, and ads in Google Search Results or if you like, other search engines as well. When your Brooklyn business advertises in the search results, you are more likely to be found by customers who are interested in your products or services.

Bing Ads Setup

After we create the PPC campaign for your Brooklyn business in Google AdWords we can also recreate and optimize the same campaign in Bing Ads. We usually result to using Bing Ads if Google AdWords is not performing.

Search Ads Campaigns

PPC advertising is mainly done through paid search ads, which will be displayed in Google and Bing search results. These type of paid ads will offer you the highest return-on-investment (ROI).

Display Ads Campaigns

We can also utilize display ad campaigns which offer deep targeting options, but they have a lower Click-Through-Rate (CTR). On the plus side, a large number of impressions can happen with display ads which turn into better branding building opportunities and additional search traffic for your Brooklyn business.

Remarketing Ads Campaigns

Remarketing Ads are typically responsive banner ads that will be displayed on multiple different websites for individuals that have already visited your website. This helps you to gain exposure to individuals who are interested in your products, services, and other offers. This type of ad will also help you improve your conversion rate for advertising.

PPC Ad Optimization

We will optimize your PPC campaigns with tested copy, keywords, targeting and ad extensions. While we are running your campaigns, we will regularly test your ads, bids and keyword variations to give you a greater number of customers for your marketing dollars. We will usually include PPC Ad Optimization as a part of your advertising campaign.

Conversion Tracking

To give you a measurable Return-On-Investment (ROI) we install dynamic phone and conversion tracking. This way we can take note of any customer who calls your business fills out a web form or provides contact information on a web chat. We can also determine how many leads or products that were purchased came from our PPC advertising when we utilize conversion tracking.

Regular Reporting

We will also be in regular contact with your Brooklyn business about all of our PPC efforts. We will send you weekly and monthly emails that detail all of the progress on your campaigns and at the end of the month we will send you a custom PPC report.

PPC Management FAQs

Your Brooklyn business needs Pay-Per-Click (PPC) Management because of how much website traffic comes from search engines. In the digital world, search engine traffic will provide your Brooklyn business with relevant and like-minded individuals who are interested in your products, services, and other offerings. You can have your website show up in the search engines “naturally” or “organically” with Search Engine Optimization (SEO), but it will take longer to show results.

Instead of waiting for your rankings, Pay-Per-Click (PPC) advertising will give you instant visibility to your target audience by placing your ads above and below the organic search results in search engines like Google, Bing, and their search partners. Don’t wait to find your customers, let them come to you with PPC management.

There are multiple targeting options for your Brooklyn business to pick from when trying to adapt Pay-Per-Click (PPC) advertising into your marketing tactics. The most important aspect of PPC comes from your ability to target ads to specific keywords or topics that users will enter on search engines. Instead of advertising to everyone, your Brooklyn business will only be advertised to individuals who want to learn about your services or products.

Ads can also target based on the location of the searcher, time of day, type of device and income level. If you are interested in using display ads and remarketing ads, you can also target your audience by demographic and psychographic attributes.

Pay-Per-Click (PPC) advertising for your Brooklyn business will work in an auction. When you begin the process, there will be multiple advertisers competing and bidding amounts that they are willing to pay for a click on their ad (also known as cost-per-click) for certain keywords.

Whoever wins the auction will then be placed in the top spot in the search results. This can also be dependent on the business with the highest Ad Rank. There are two parts to ad rank: the Cost-Per-Click (CPC) advertisers want to pay (bid) and the quality score of their ad.

Do you know how quality score is determined? If not, quality score is found by determining factors like relevancy of the ad copy, expected Click-Through-Rate (CTR), and the content on the landing page that the ad points to as well as ad extensions.

When you combine the quality score with the CPC bid, the result will be your Ad rank which helps determine where you will be placed in the search results.

The amount that a PPC ad campaign costs, fluctuates with the ongoing auction run by Google Adwords and Bing Ads. The money you spend is dependent on how much other advertisers are bidding on the keywords that would fit your business best. As a result, the higher a cost-per-click (CPC) bid you make, the more you will end up paying for the advertising in the long run.

Quality score also plays a role in how much your PPC advertising will cost.

Quality score is used to find how well the landing page of an ad, matches search result’s keywords. If is your ad is more relevant to a searcher’s keywords, then it will be more likely to rank higher and be displayed more often, even if you have a lower bid. If your ad is less relevant to the searchers keywords, you are less likely to show up in search results. In this way, a higher quality score will result in a higher ad placement, even if there is a competitor with a higher bid. To the same effect, a lower quality score, will result in a lower ad ranking placement, and would require a higher bid to be ranked higher.

PPC ads can be displayed in multiple places, but this is dependent on the type and setup of an ad.

Search Advertising- Search Ads are shown above or below the organic search results in search engines like Google, Bing and their search partners.

Display Advertising-Display ads are typically banner images, video or rich-content ads that are on individual websites that agree to display advertising. Your Brooklyn business will always have the ability to choose what types of websites display your ads. This is based on keywords, topics, and other factors.

Remarketing Ads-Remarketing Ads are similar to display ads, but the difference comes from how they are only displayed to individuals (users) who have already been to your website or a specific page on your site. You can also choose to limit the types of websites that your ads will be displayed on.

Of course! Mack Media will run your account through your existing AdWords or Bing Ad account. If you have not set up an account yet, we can build one for your Brooklyn business.

If you ever find the need to end our services, we will still help you transition by providing you with all of the access you need to your ad accounts.

PPC Services to Grow Your Company in Brooklyn, NY

Is your Brooklyn business looking for a new way to grow and gain new leads? Mack Media can help you! Our PPC management services offer effective, honest and ROI-driven results. Instead of excluding your business, we always strive to include you in all of our efforts and we will even work with your budget to create the most effective PPC advertising campaign. Mack Media is your trusted PPC management company.


The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development, and Email Marketing.

Call us today: 203-778-1120

GET A FREE QUOTE