PPC

Bronx, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Bronx Business With PPC Advertising

Mack Media Group can easily increase traffic to your Bronx, NY business through Pay-per-click advertising. Adwords, Bing Ads, and other partnering sites can add visibility to your business: one that will drastically redefine your online presence while appealing to your target audience.

PPC Management is more than paying for advertisements. With Mack Media Group, we go the extra mile to assure you achieve a positive ROI and successful advertising campaign. Our team will work with yours to provide you the keyword research you need to be competitive. The moment your campaign is live, our team is regularly monitoring and reviewing it to optimize its potential. The Mack Media Group is proficient in PPC advertising in NY and CT, to guarantee you receive the highest possible return on investment (ROI).

Ready to grow your business with PPC?

Give us a call today: 203-456-9671

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

PPC Advertising is more than money for advertising space. With Mack Media Group, your marketing budget is an investment in your business’s growth. Our team utilizes dynamic call and conversion tracking to provide you the exact number of customers gained through PPC: one of the many ways we work toward a positive ROI.

TRANSPARENT WORK

We welcome your input and invite you to engage in the PPC management process! Our strategies and tactics are never a secret to you. If you ever find yourself uncertain of a campaign, or simply would like some help understanding the process, Mack Media Group is always available through email or phone! If you ever want to end your services, your Adwords and Bing Ad accounts stay yours.

CONSISTENT OPTIMIZATION

At the Mack Media Group, we understand how rapidly the Pay-Per-Click marketing tactic changes. We will always monitor your PPC campaigns, test ad copies, and change budgets and targets as necessary. Your implemented PPC campaign should be successful and pain-free, and we aspire to create that experience for you.

REGULAR REPORTING

With Mack Media Group, there are no secrets. We keep you updated each week on the progress of your campaign. For each month, you’ll receive a customized report detailing impressions, conversations, clicks, and any updates or changes we’ve made to your campaign.

What is Included in Your Bronx PPC Services?

Keyword Research

Every ad campaign begins with appropriate keyword usage. Before beginning your PPC campaign, we perform keyword searches to identify the most relevant keywords to your Bronx, NY business. By optimizing your keywords, your Bronx, NY business will gain traffic that will increase sales.

Competitor Analysis

The best way to stay competitive is actually to see how your competitors are doing. They have likely invested just as much time and money into PPC advertising as your business plans to, which is valuable for referencing keyword targets and budget.

Google Adwords Setup

Google Adwords is the primary platform for PPC Advertising. Google and partner search engine results are produced from campaigns, ad groups, keywords, and advertisements. By using advertisements in search results, we can give access to potential customers to your product or service.

Bing Ads Setup

While Google Adwords is the ideal platform for optimization, we give our clients the advantage of optimizing with Bing Ads as well. This can provide more traffic alongside of Google Adwords… or provide an alternative platform for increasing search traffic. This is particularly ideal for target customers known to use Bing and its search partners.

Search Ads Campaigns

Paid search advertisements are the foundation of PPC advertising. In paying for them, they will be displayed on Google and Bing search results. The result will provide a higher return on investment by targeting customers who want your service or product.

Display Ads Campaigns

Display Ads (such as banner images, videos, etc.) are also an effective means of targeting a specific audience for your Bronx business. The caveat, of course, comes with a lower click-through-rate, or CTR. Displays Ads, however, are best suited for supplying a higher number of impressions, as well as building search traffic for your brand. The Mack Media Group will work with you to design a banner that best reflects your brand.

Remarketing Ads Campaigns

Remarketing Advertisements for your Bronx business can be displayed on different websites to assist returning customers who already have an interest in your business. In doing so, your potential customer is reminded of your brand, while improving your conversion rate.

PPC Ad Optimization

Tested copies, targeting, extensions, and keywords all play a part in customizing your PPC campaigns. As your advertisements are live, we continuously test them, as well as variations of your target keywords to produce the highest amount of traffic. Naturally, PPC Ad Optimization will be included in your campaign to assure a high ROI.

Conversion Tracking

The Mack Media Group utilizes dynamic phone and conversion traffic to precisely calculate your Return-On-Investment, or ROI. Participants in web forms, phone calls, or providers of contact information are recorded and reported for your campaign’s results. This allows us to optimize your campaign, by finding the strongest leads and purchases generated by your PPC Advertising.

Regular Reporting

Your PPC campaign’s progress will be explicitly detailed and reported to you in a weekly email, as well as any upcoming plans or changes made to the campaign. The Mack Media Group includes all work produced over the course of the week, traffic generated, and a custom PPC Report at the end of each month to showcase the results of your campaign.

PPC Management FAQs

Website traffic is, in essence, generated directly from search engines. Search engines have the potential to generate a significant number of new customers interested in your product or service. The first step in achieving this, however, depends upon where your website appears. By displaying your page in an organic or natural engine (a strategy known as SEO, or Search Engine Optimization), you sacrifice time and resources.

In contrast, PPC advertising places you above organic search results on Google, Bing, and other search partners. This advantage allows your Bronx business a higher potential for brand building, as well as give immediate leads or customers.

The selection of targeting options PPC can offer you is incredibly varied. Appropriate sets of keywords or topics are selected to target your desired audience on search engines. Once your keywords have been selected, you are able to display advertisements to potential customers interested in your service or product.  

This can prove to be an advantageous method of advertising your Bronx business, as control over location, time, device type, or income can be can more selectively target your desired audience.

Imagine Google Adwords and Bing Ads as an auction. Your goal, as an advertiser, is to have your advertisement placed on the top spot in the search engine. Competing advertisers also seek to have their advertisement in the same spot, and offer a bid. This bid will be the amount they are comfortable paying for every click on their advertisement – the cost-per-click.

This top spot is allocated based on which Ad has the highest rank. Your rank is dependent upon two major factors: Cost-per-Click (CPC), and the quality score of the advertisement.

Quite simply, quality is determined by relevancy, click-through-rate, content, and ad extensions. To break that down, the engine asks itself these few questions: does the advertisement pertain to the query? Is the landing page (where you end up, upon clicking the ad) relevant to the query? Will the advertisement be clicked? And finally, does the ad have an extension to assist its Click-through-Rate?

Ad rank is then determined by the quality score and CPC bid. This rank, then, will determine the order of advertisements.

PPC ad costs vary regularly. Really, it depends moreso on how much the advertiser is willing to bid on a keyword. The higher your CPC bid, the higher your final CPC will be.

CPC is also increased by a low quality score, and lowered by a high one. The Quality score is simply used to determine the most relevant and appropriate content/landing page for the searched keyword. The more relevant your ad, the more often it will be displayed on the search engine.

Ultimately, your quality score is the make-or-break of your cost. High quality and low bidding can have more effect than a lower quality ad with a higher bid.

Depending on the type of ad, and how it is tailored, your PPC advertisement can appear in any of the following places:

Search Advertising – Search ads typically sit on the top or bottom of organic search results on Google, Bing, and other search engines. “Organic” simply refers to the natural list of links to appear.

Display Advertising – Rich-content such as video, image, or banners are considered “Display Ads”. A website mutually agrees to display your ad on, for example, Youtube (a Google owned website). Whether or not Display Ads are the best method of advertising is dependent on whether the website in question offers the same keywords and topics you are targeting

Remarketing Ads – Similar to Display Ads, Remarketing Ads work within the display network to target potential customers. Instead of appealing to a general demographic, it only appears to users that have previously visited your website. This can be an effective means of reminding an interested customer in the services or product you have to offer them.

Of course! The Mack Media Group can easily run our ads through your existing Adwords or Bing account. Or, if you don’t already have one, we’re more than happy to build one for you.

If you find yourself wanting to end our services, the account in question remains yours: our team will give you full access to the ad accounts as requested.

PPC Services to Grow Your Company in Bronx, NY

Ready to grow your business through PPC?

The Mack Media Group is ready to help. With a team of trustworthy, honest members and ROI driven results, we’re here to work with your budget to create a unique and effective PPC Advertising Campaign.

We specialize in PPC Management, Search Engine Optimization (SEO), Social Media Marketing (SMM), Web Design, and Web Development. If your business is searching for assistance in growing in any of these areas, we welcome you to give us a call at 203-456-9671.

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Proudly Serving all of NY with PPC Management Services

Albany, Brewster, Brooklyn, Freeport, Hempstead, Hopewell Junction, Hyde Park, Kingston, Long Beach, Long Island, Manhattan, Middletown, Mount Vernon, New Rochelle, New York City, Newburgh, Peekskill, Port Chester, Poughkeepsie, Queens, Staten Island, Schenectady, Troy, Valley Stream, Wappingers Falls, White Plains, Yonkers

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