PPC

Poughkeepsie, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Poughkeepsie Business With PPC Advertising

Mack Media can help build your Poughkeepsie, NY business through our PPC Management services. With the correct tools and implementations, we can help generate more traffic to your website. Using Adwords, Bing Ads, and partner sites, we can help find the right target niche to grow your Poughkeepsie, NY business.

Having an agency manage your PPC advertising is only half of what we can do. We want to help you acquire a positive return-on-investment (ROI) for your marketing dollars. To get to this point, we perform exhaustive keyword and competitor research even before we start your campaign. But, once the campaign is running, we review and optimize the advertising. Mack Media is CT & NY’s trusted PPC agency.

Call us today: 203-778-1120

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Why Trust the Mack Media Group with Your Poughkeepsie, NY PPC Management?

MEASURABLE RESULTS

Marketing dollars that are spent on PPC advertising are an investment in your business. To find out what value your Poughkeepsie business has produced, we utilize dynamic call and conversion tracking, giving you the exact number of customers generated through PPC for an accurate ROI.

TRANSPARENT WORK

We take pride in our PPC management and we are honest about the strategies and tactics we use for your Poughkeepsie business. If you ever have any questions, feel free to contact us via email or phone. If you at any time need to end our services, you can still keep your Adwords & Bing Ads accounts.

CONSISTENT OPTIMIZATION

Pay-per-click (PPC) advertising is not something you can’t monitor. Instead, we are consistently reviewing your PPC campaign and we want it to be successful, just like your business.

REGULAR REPORTING

When it comes to your campaign, you are always involved. At the end of the week, we will send you an email that discusses any changes or progress made to your campaign. At the end of every month, we send a detailed and custom report that includes impressions, clicks, conversions, and changes to your campaign.

What is Included in Your Poughkeepsie PPC Services?

Keyword Research

Even before we begin your PPC campaign, we perform in-depth keyword research. This way we can identify any keyword variations, and this gives us a reliable level of search traffic with those who have an intent to purchase. If you do not invest in keyword research, your PPC dollars would quickly be wasted.

Competitor Analysis

Taking a look at what your competitors are up to can actually help build your PPC campaign. They have already invested time and money into PPC, and we can take advantage of that. We also take a look at their keyword targets and budget to build you a better PPC advertising.

Google Adwords Setup

The primary platform that we utilize for PPC advertising is the Google Adwords platform. We create and run campaigns, Adgroups, keywords, and ads and run them in Google Search Results and other partner sites. Advertising in search results gives us the ability to find potential customers looking for your services or product type with the intent to purchase.

Bing Ads Setup

After we build your campaign in Google Adwords, we can also recreate it in Bing Ads. We can use Bing Ads if your target customers use Bing over its partner sites.

Search Ads Campaigns

The main type of PPC advertising comes from paid search ads. These advertisements are displayed within Google and Bing search results. Search ads are proven to provide the highest return on investment because they target individuals who are searching for related services or products.

Display Ads Campaigns

We can also use display ad campaigns that do offer deep targeting options, but they generally have a lower click-through-rate (CTR). Yet, a large number of impressions from display ads can offer opportunities for bran building and additional search traffic.

Remarketing Ads Campaigns

 Remarketing ads are responsive banner ads that appear on websites for individuals who have recently visited your site. This gives you the opportunity to advertise to individuals who already show interest, improving awareness of your brand and the conversion rate to your advertising.

PPC Ad Optimization

We optimize your PPC campaigns with tested copy, keywords, and targeting ad extensions. As your campaign runs, we continue to test the ads, bids and keyword variations to give you the greatest number of customers for your marketing dollars. PPC Ad Optimization is a regular part of your advertising campaign.

 

Conversion Tracking

To give you a measurable return-on-investment, we install dynamic phone and conversion tracking. When someone calls your business, fills out a web form or provides contact information, we can track it. This will help you understand how many leads or products purchased came from your PPC advertising efforts.

Regular Reporting

We keep you up-to-date with all of your PPC Advertising. You will receive a weekly email that goes over any weekly progress and updates. And you will also receive a custom PPC report every month that details the results of your campaign.

PPC Management FAQs

Almost all of your website traffic will come from a search engine. Search engine traffic presents you with users who are interested in what you have to offer. Your website can display in the search results naturally or organically (with SEO), it will take longer.

Pay-Per-Click (PPC) advertising gives you instant access to your target audience by placing your ads in Google, Bing and their search partners by placing them above or below organic search results. This helps you get an immediate flow of leads and customers that your Poughkeepsie, NY business needs.

Pay-Per-Click (PPC) advertising has multiple targeting options. The most important is how you can target ads to particular keywords or topics that a search engine user enters. This targeting option allows you to display ads for individuals who are interested in your services or have an intent to buy.

Ads can also be targeted based on the location of the searcher, time of day, device type and income level. Display Ads and Remarketing Ads offer additional targeting options for demographics and psychographic attributes.

Pay-Per-Click (PPC) advertising acts as an auction. Competing advertisers bid on what amount they want to pay per click on their ad (cost-per-click) that will be displayed for a set of keywords.

Whoever wins the auction is then placed in the top spot of the search results, this also depends on which ad had the highest Ad rank. Ad Rank consists of two things: cost-per-click (CPC) that an advertiser will pay (bid) and the quality score of their ad.

Quality score is determined a few different ways, including the relevancy of an ad copy, expected click-through-rate, content on the landing page that the ad points to, and ad extensions.

The quality score and the CPC bid help provide your Ad Rank which determines the order of advertisers in the search results.

The amount of each click for your ad will vary. The more that advertisers bid on a keyword, the higher your cost-per-click (CPC) will need to be, increasing your final CPC as well.

Having a lower quality score will increase CPC, while a higher quality score lowers your CPC.

Quality score is a method that measures how relevant an ad and its landing pages are for a searchers keyword. And the more relevant your ad is, the more Google will want to display it to users. An ad with a high-quality score for a keyword has the ability to rank number one with a lower bid than a low-quality score with a higher bid.

PPC ads appear in different spots depending on the type and setup of an ad.

Search Advertising- search ads will display above or below organic search results in Google, Bing and other search partners.

Display Advertising-Display ads are banner (image), video, or rich-content ads that are displayed on individual websites that agree to display advertising. These websites are apart of a larger network that is open to advertising, this also includes Youtube (opened by Google). You have the ability to decide what types of websites will display on your ads based on keywords, topics, and other deciding factors.

Remarketing Ads- Remarketing ads are display ads that are used on websites within the display network. They are only displayed to individuals who have visited your website or a specific part of your website. You can also limit which types of websites your ads are displayed on.

Yes, you can use your own PPC account.

If you already have an Adwords or Bing Ads account, we can run our campaigns through your account. If you don’t have an account, we will build one for you.

If you need to end our services at any time, we will provide any required access to the ad accounts.

PPC Services to Grow Your Company in Poughkeepsie, NY

You need to grow your Poughkeepsie, NY business and Mack Media is your solution. Our PPC management services offer effective and ROI-driven results. We work with you and your budget to create an effective PPC advertising campaign. We are your trusted management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), and web design & development.

Call us today: 203-778-1120

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