PPC

Mount Vernon, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Mount Vernon Business With PPC Advertising

Mack Media Group offers Pay-Per-Click services that can help your Mount Vernon business grow. We can help you target potential customers through tools such as Adwords, Bing Ads, as well as their partner sites so that your company can advance.

Our goal is to provide you with a positive ROI on our PPC services. Before starting a campaign, we look into the keywords that will best help your business. We make sure that the keywords that are used for your campaign are regularly updated. Our mission is to give you a PPC campaign that will have you ranking over your competitors. Mack Media Group is Mount Vernon NY’s trusted PPC Mangement agency. Call us today!  203-778-1120.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

We provide you with measurable results for your marketing budget by using dynamic phone calls and conversion tracking so that you can know how many customers you gain through our PPC campaign for your Mount Vernon business.

TRANSPARENT WORK

We take pride in the work that we do. If you have any questions just call or email us and we will be sure to get back to you. If you ever feel the need to end our services, you can keep your Adwords and Bing Ad accounts.

CONSISTENT OPTIMIZATION

We are always looking for ways to improve your PPC campaign. Our team will constantly optimize your campaign by testing ad copy or adjusting budgets and targets.

REGULAR REPORTING

We want to keep you involved with your PPC campaign so we provide you with weekly and monthly reports so that you can see the progress of your campaign.

What is Included in Your Mount Vernon PPC Services?

Keyword Research

Keywords are the base of your campaign. Before starting your campaign, we will look into the keywords and keyword phrases that would best suit your campaigns and bring in the greatest ROI.

Competitor Analysis

We also take your competitors into account when managing your PPC campaign. We know that your competitors are already invested in PPC so we research their tactics, target keywords, and budget so that we can give your campaign an advantage.

Google Adwords Setup

For the most part, we will focus on Google Adwords for your PPC campaign.  We test runs your ads, ad groups, and keywords through Google search results to make sure that we can target as many potential customers as possible.

Bing Ads Setup

Although Google is our primary focus, we also use Bing Ads for our business. Bing does not reach as many people as Google, but it is not wise to leave them out. If your campaign is not performing as we would like, Bing Ads can be used as an alternative.

Search Ads Campaigns

Paid search ads show up when a specific term is placed into a search engine such as Google. These ads will appear above or below the organic search results. Because search engines have such a large user, these ads will only appear to those who search a specific term.

Display Ads Campaigns

Although they have a low click-through-rate (CTR), advanced targeting options are a part of display ads. They can help build brand awareness as well as increase traffic to your Mount Vernon business.

Remarketing Ads Campaigns

Remarketing Ads are similar to display ads. They only appear to users who have previously visited your website. These type of ads can further improve ROI because they target users who are already interested in your services or products.

PPC Ad Optimization

Creating a successful PPC ad campaign means keeping it up to date. After forming your campaign, we consistently test your ads, bids, and keyword variations so that your campaign can be optimized to the best of its abilities. We aim to have your PPC campaign generate as many customers as possible.

Conversion Tracking

What good is a ROI if you can’t measure it? We use dynamic phone calls and conversion tracking to know when customers call, provide contact info, or fill out online web forms which can provide you with leads for your business.

Regular Reporting

We want to keep your in the loop when it comes to your PPC campaign. That is why we provide you with weekly and monthly updates so you know exactly what your marketing budget is going towards.

PPC Management FAQs

Most of the customers you gain through the internet will come from search engine searches. While using organic optimization will cost less for your business, it will not bring quick results to your Mount Vernon business.

With PPC advertising, you will get quick results as well as placement above the organic search results for Google, Bing, and their search partners.

PPC advertising has a variety of targeting options. One of its best forms of targeting is using specific keywords or topics users will choose when searching. Your ads will only be shown to those who are interested in the product or services your Mount Vernon business offers.

PPC advertising can also target the time, location, device type, and income of users. Display ads and remarketing ads can also be shown based on demographic and psychographic characteristics.

Google Adwords and Bing Ads work as an auction system when deciding which ads will appear for which searches. Competitors set a preferred bid amount for their CPC ads appear in certain searches.

The winner of the bid does not entirely depend on how much money they spend. Low bidders can actually beat higher bidders if they have a higher ad rank which consists of CPC and the ad’s quality score.

The quality score of an ad depends on the following factors: the relevance of the ad, the expected CTR, and the content of the landing page and ad extensions.

CPC and quality score combined provide the ad rank. If the ad rank is high, the position it will have in the search results for the targeted keyword will be higher.

Because of the auction type system that Adwords uses, the cost can depend on the term you use. The main factor that increases the CPC is the level of competition there is for a term.

Another factor in the cost of CPC is the quality score. A low quality score can raise the CPC, and vice versa.

Quality score shows the relevancy of an ad to a certain search with a number of factors. Since relevant ads benefit Google, a high quality score ad can appear before a low quality score ad that has a higher bid.

Where an ad shows up depends on the type and the setup.

Search Advertising– These are ads that are made with Google Adwords or Bing Ads. They appear below or above the organic results in the search engine. Their position depends on their CPC and ad rank.

Display Advertising– Detailed ads, like videos and banner ads. These will be displayed by different websites if they agree to advertising depending on certain factors such as the keywords or topics. It is always best to use websites that are related to your keywords.

Remarketing Ads– These are similar to display ads but only show to users who have visited your website in the past.

Yes! We would be more than happy to use your existing account to run your campaign. If you don’t have one, we can even make you one.

In the unfortunate event that you decide you no longer need our services, the accounts that we use for your PPC campaigns will be yours to keep.

PPC Services to Grow Your Company in Mount Vernon, NY

Mack Media is here to help you grow your Mount Vernon business. Our efficient, ROI driven services are just what you need for your business to success. We will work with you to stay within your budget to create an effective PPC advertising campaign. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please reach out to us today to get started: 203-778-1120.

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