White Plains, NY Pay-Per-Click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your White Plains Business With PPC Advertising

Mack Media Group wants to help build your White Plains business with our PPC Management Services. With the correct implementations of our campaigns, we can help you grow your traffic and generate new leads on the daily. Using Adwords, Bing Ads, and partner sites, we can find the right spot for your White Plains business to flourish.

Our PPC team performs exhaustive keyword & competitor research even before starting your PPC campaign. After we begin the campaign, we review it regularly, optimize advertising, and ensure that you are receiving an accurate and fair return-on-investment (ROI) for your marketing dollars. Mack Media Group is CT, NY & NJ’s trusted PPC agency.

Call us today: 203-778-1120

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Why Trust the Mack Media Group with Your  White Plains PPC Management?


Mack Media understands how important investments are for your White Plains business, so we give you a way to track how many customers were generated through your PPC campaign. We put in place the dynamic call and conversion tracking that will provide you with an accurate return-on-investment (ROI).


We take pride in our PPC management efforts and we are completely honest when it comes to all of the work we provide, including our strategies and tactics. Have any questions? Feel free to email or call us. If you ever need to end our services, you can still keep your Adwords & Bing Ads account.


The Mack Media Group consistently reviews your PPC campaign while testing ad copy, adjusting budgets and targets. We want your campaign to be successful and we work hard to make it that way.


When it comes to your PPC campaign, you are always involved in the process. At the end of every month, we will send detailed and custom reports that include impressions, clicks, and conversions for your campaign. We also send weekly updates that discuss any progress or changes made to your campaign.

What is Included in Your White Plains PPC Services?

Keyword Research

Before we begin your PPC campaign, we perform in-depth keyword research. This helps us identify keyword variations that will be specific to the means of your White Plains business and help us generate traffic with the intent to purchase. If we do not utilize keyword research, your marketing dollars will solely be wasted.

Competitor Analysis

Another great tactic is to analyze what your competition is up to so that we can build you a better PPC campaign. Your competitors have probably already invested in PPC, so that’s where we take advantage of the situation. We evaluate their keyword targets and budget and see where we can excel from their progress.

Google Adwords Setup

We primarily set up the platform for our PPC advertising through Google Adwords. We create campaigns, adgroups, keywords, and ads, run and tested through Google Search Results and with other partner search engines if you would like. When we advertise your White Plains business in a search engine, it gives you access to potential customers who are looking for your services or products.

Bing Ads Setup

Once we build your PPC campaign in Google Adwords, we can optimize the same campaigns in Bing Ads. If you find that your customers generally use Bing compared to Google, we can advertise here instead.

Search Ads Campaigns

PPC Campaigns are primarily run through paid search ads that are displayed in Google and Bing search results. These type of paid search ads offer the highest ROI and they help specifically target customers who have the intent to invest in your White Plains company.

Display Ads Campaigns

If you are interested in display ad campaigns, we can also set this up for you. Display ads typically offer deep targeting options, but often have a low click-through-rate (CTR). Although, results show that these type of ads can offer opportunities for brand building and extra search traffic.

Remarketing Ads Campaigns

Remarketing Ads are also an option, these are responsive banner ads that display for consumers who have already visited your White Plains website. This is a fantastic way to specifically target those who have already shown an interest in your brand, products or services.

PPC Ad Optimization

Your PPC campaigns will be optimized with tested copy, keywords, targeting and ad extensions. While your campaign is running, we continue to test your ads, bids and keyword variations to reach your target audience. PPC Ad optimization will be a component of your advertising campaign.

Conversion Tracking

To track and record the progress of your PPC campaign, we put in place dynamic phone and conversion tracking. When your customers call your business, fill out a web form or provide contact information, we can track the source of all these interactions. This will help you figure out how many leads or purchased products came from your PPC advertising.

Regular Reporting

When it comes to your White Plains business, we want to keep you informed with all of your PPC advertising efforts. We send monthly and weekly emails. Our monthly emails include a custom PPC report that details the results of your campaigns with accompanying notes. Our weekly emails include progress over the past week and upcoming plans.

PPC Management FAQs

Pay-Per-Click (PPC) advertising is a great marketing tool to invest in when most of your website traffic comes from search engines. The traffic generated from search engines will put you in front of customers who want to purchase from your White Plains business. Sure, you can use Search Engine Optimization (SEO), but you won’t see results as quickly as PPC can offer you.

PPC advertising will place your ads above and below organic search results of Google, Bing and other search partners. This will provide you with an immediate flow of leads and help you find customers who want to invest in your White Plains business.

Pay-Per-Click (PPC) Advertising will offer you multiple targeting options. The best option for your White Plains business is to have a target ad that will be set to specific keywords or topics that search engine users will enter. This type of targeting helps you display ads for people who are interested in your services or products.

Mack Media can also target ads based on the location of the searcher, time of day, type of device and income level. We can also use display ads and remarketing that will give additional targeting options. These include demographics and psychographic attributes.

The order of Pay-Per-Click (PPC) advertising is decided in an auction. Every company like your White Plains business will have certain keywords that they want to bid on and use to help target customers. The amount that you are willing to pay for a click on your ad (cost-per-click) will be displayed for these keywords that you find relevant to your business.

When an advertiser wins this auction it will be placed in the top spot in the search results depending on which ad has the highest Ad Rank. Ad Rank is comprised of two factors: cost-per-click (CPC) that an advertiser will pay and the quality score of the ad.

Quality score is based on the relevancy of the ad copy, expected click-through-rate (CTR) of the ads, content that is on the landing page that the ad points to, and ad extensions.

Both the quality score and CPC bid will provide you with your Ad Rank that will help determine the order in search results.

The costs for each click on your ad will vary. If there are more advertisers bidding on your keywords, the cost-per-click (CPC) bid will be higher, therefore increasing your final CPC.

If you have a lower quality score it increases your CPC, while a higher quality score lowers your CPC.

Quality score is measured by how relevant ads and landing pages are for keywords that searchers utilize. If they are more relevant, Google will be more likely to display them to users. Overall, an ad with a high-quality score for a keyword has the ability to rank number one with a lower bid, while an ad with a low-quality score can have a higher bid and not rank number one. 

PPC ads will appear in different places specific to the type and setup of an ad. The three different types are Search Advertising, Display Advertising, and Remarketing Ads.

Search Advertising- Search ads are displayed around the organic search results in Google, Bing and other search engines.
Display Advertising- Display ads are banner images, video or rich-content ads embedded into web pages, normally websites that allow this kind of advertising. Instead of depending on a text-based material, these ads rely on images, audio, and video to communicate the message of your White Plains business. These ads are only displayed in specific sections of websites that are reserved for paid advertising. You have the ability to decide what kind of websites will display your ads based on keywords, topics, among other factors.

Remarketing Ads-
Remarketing ads essentially display ads placed within the display network, but they are only presented to those who have already visited your website. You also have the ability to limit the type of websites that you display on.

Yes, there is no problem with you using an existing Adwords or Bing Ads account. Don’t have one? Don’t worry, we can build one for you.

If at any time, you need to end our services, we won’t be disappointed. Instead, we will help with the transition and provide you with all of the access to your ad accounts.

PPC Services to Grow Your Company in White Plains, NY

You are looking to grow your White Plains business and Mack Media can help you. We offer PPC management services that provide effective, honest and ROI driven results. We want to help you to the best of our ability and within your budget, we can create a powerful PPC advertising campaign. Utilizing PPC will help your White Plains business with lead generation and a better return-on-investment for your marketing dollars. Mack Media is your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development, and Email Marketing.

Call us today to get started: 203-778-1120