PPC

Staten Island, NY’s Pay-Per-Click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Staten Island Business With PPC Advertising

Mack Media Group can help build your Staten Island business by utilizing the benefits of our Pay-Per-Click (PPC) Management services. With the correct implementations, we can help you increase your search traffic and overall conversion rate. By using AdWords, Bing Ads and their partner sites, we can find the right place for your Staten Island business to conduct all of its advertising efforts.

When you have an agency take over your PPC advertising they should do much more than just run your campaigns, they should help you acquire a positive Return-On-Investment (ROI). Our experts perform exhaustive keyword & competitor research even before we start your campaign. And once your campaign is up and running, we will regularly review it and optimize your advertising to fit your business goals and needs. Mack Media Group is CT, NY & NJ’s trusted PPC Management agency.

Call us today at 203-788-1120

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

When your Staten Island business takes the time to spend marketing dollars on PPC advertising it becomes an investment. To track our progress, we set up dynamic call and conversion tracking to give you the exact number of customers that engaged with your advertisements through your PPC Campaign.

TRANSPARENT WORK

Here at Mack Media, we will always be up front and honest about all of the work we provide for your PPC advertising. If you ever have any questions about your campaign, please feel free to reach out to us via email or phone.

CONSISTENT OPTIMIZATION

PPC Advertising is not a marketing medium that can exist without optimization. So, we will regularly review your PPC campaign and test ad copy, adjust budgets and targets. We want your PPC campaign and your Staten Island business to be successful.

REGULAR REPORTING

We will always be in contact with your Staten Island business. We send monthly and weekly emails that detail your impressions, clicks, conversions and any changes that happen to your campaign.

What is Included in Your Staten Island PPC Services?

Keyword Research

Even before we start the PPC campaign for your Staten Island business, we will perform in-depth keyword research. This action helps us identify the most relevant keyword variations for your business so that we can target the individuals with the intent to purchase. If we did not take the time to do keyword research, your PPC dollars would quickly go to waste.

Competitor Analysis

There are most likely a bunch of other companies that have similar offerings to that of your Staten Island business, so we scope them out too in the beginning. When we analyze the PPC campaign of your competition (keywords, targets, and budget), we figure out a way to build you an even better and more rewarding campaign.

Google Adwords Setup

The primary platform that we utilize for our PPC advertising is the Google AdWords platform. In this advertising system, we can run and routinely test your campaigns, Adgroups, keywords, and ads to perform in Google Search results and potential partner search engines. When your Staten Island business advertises in the search results, you will have much more exposure to your potential customers.

Bing Ads Setup

After we finish building out the campaign for your Staten Island business in Google AdWords, we can also recreate the same campaign or create an entirely different one in Bing Ads. We can utilize Bing Ads if Google AdWords is not performing the right results or if your target audience spends more time in Bing compared to Google.

Search Ads Campaigns

The primary component of PPC advertising is done through paid search ads. These type of advertisements will then be displayed in Google and Bing search results to offer you the greatest return-on-investment (ROI) for your Staten Island business. This is because we are specifically targeting individuals who have an intent to purchase your products, services or other offerings.

Display Ads Campaigns

We can also utilize Display Ads for your Staten Island business’ PPC advertising. Display ads offer deep targeting options and large numbers of impressions, which can help with brand building opportunities and additional search traffic. The only downsides to this type of advertisement is that they generally have a lower Click-Through-Rate (CTR).

Remarketing Ads Campaigns

PPC advertisements can also be carried out in Remarketing Ads that consist of responsive banner ads that are displayed throughout multiple websites that agree to advertisements. These ads will show up for individuals who have already visited your site, meaning that they have shown interest in the products or services that your Staten Island business has to offer.

PPC Ad Optimization

Any of the PPC campaigns that we have running for your Staten Island business will be optimized with tested copy, keywords, targeting and ad extensions. We will also continue to test the ads, bids and keyword variations to help you gain the greatest number of customers for your marketing dollars. PPC Ad Optimization will be a regular part of your advertising campaign.

Conversion Tracking

To help your Staten Island business keep track of your Return-On-Investment (ROI), we install dynamic phone and conversion tracking. When customers call your business, fill out web forms, or provide any contact information on your website, we can record all of this data. This way, you will know how much has come from our PPC advertising efforts.

Regular Reporting

To keep you up-to-date with all of the latest changes and success of your PPC advertising campaign, we will be in contact with your Staten Island business on a regular basis. We will send you weekly and monthly emails that detail your analytics, metrics and upcoming plans. At the end of every month, you will receive a custom PPC report.

PPC Management FAQs

Your Staten Island business needs Pay-Per-Click (PPC) Advertising because of how much website traffic comes from search engines. Search engine traffic will help your Staten Island business be found by relevant customers who want to purchase your products, services, and other offerings. There is always the option of Search Engine Optimization (SEO), but this process will take much longer than PPC Ads.

Pay-Per-Click (PPC) Advertising will instantly bring your Staten Island to the attention of your target audience by placing your ads above and below the organic search results in major search engines. With this type of exposure, you are more likely to receive an immediate flow of leads that will help you grow your Staten Island business.

Pay-Per-Click (PPC) Advertising has the ability to provide you with multiple targeting options. One of the most important options happens to be the ability to target ads toward particular sets of keywords that are regularly inputted by users. This will help you to only target individuals who are interested in what you have to offer.

You can also target your ads by the location of the searcher, time of day, type of device, and income level. If you use Display Ads or Remarketing Ads, you have the ability to target by demographic and psychographic attributes.

Pay-Per-Click (PPC) Advertisements work as an auction. When you are using PPC Ads, you will choose a particular set of keywords, but that doesn’t mean you are the only company looking to invest in these keywords. Since you may not be, you will have to bid (your cost-per-click) against other advertisers to achieve the top spot in the search engines.

The top section will also be determined by which ad has the highest Ad Rank. Ad Rank is composed of two things: the Cost-Per-Click (CPC) and quality score of the ad. Quality score is determined by the relevancy of the ad copy, the expected Click-Through-Rate (CTR), and the content of the landing page that the ad points to.

If you combine the quality score and the CPC bid, you will receive the Ad Rank for your Staten Island business.

Since the clicks on your Pay-Per-Click Ads will constantly be in an auction with other advertisers, the amount of your click on your ads will vary. The more advertisers that bid, the higher your Cost-Per-Click (CPC) will be.

If you have a low-quality score then your CPC will increase. If you have a higher quality score then your CPC will be lower.

Pay-Per-Click (PPC) Ads will appear in different places depending on the type and setup of an ad.

Search Advertising- Search Ads are displayed above or below the organic search results in search engines like Google, Bing, and their search partners.

Display Advertising-Display Ads consist of banner images, videos, or rich-content ads that will only be displayed on websites that agree to display advertising. Websites that agree to these terms are also a part of an entire network of sites that are open to advertising. Based on keywords, topics and other factors you can decide which types of websites that you want to display your ads.

Remarketing Advertising-Remarketing Ads are the same exact type of ad as a Display ad, except for the fact that they are only shown for individuals that have already visited your website. You also have the ability to determine which sites will show your ads.

Of course! We can easily use your existing Adwords or Bing Ads account and run your campaigns through these accounts. If you do not have any preexisting accounts, we can build one for you.

If you wish to end our services, at any time, we will provide you with all of the required access to your ad accounts.

PPC Services to Grow Your Company in Staten Island, NY

Is your Staten Island business looking for a new and exciting way to easily grow your business with new leads and converts? Mack Media Group has your solution! Our PPC Management services offer effective and honest results, and we can work around your budget to provide you with the best tactics. Mack Media is your trusted PPC Management Company in the CT, NY & NJ area.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO)social media marketing (SMM)web design & development, and Email Marketing.

Call us at 203-778-1120