PPC

New Rochelle, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your New Rochelle Business With PPC Advertising

The Pay-Per-Click services that Mack Media Group offers can help your New Rochelle business grow. We are able to reach potential customers through tools such as Adwords, Bing Ads, and their partner sites so that your company can flourish.

Our mission is to give you a positive ROI on our PPC advertising. Before starting a campaign, we research the best keywords that could be used for your business. Our team makes sure that the keywords for your campaigns are updated regularly so that your business can perform at its best. We aim to give you a campaign that will put you above your competitors. Mack Media Group is New Rochelle NY’s trusted PPC agency. Call us today!  203-778-1120.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

We make sure that you have measurable results for your marketing dollars by using tools such as dynamic phone calls and conversion tracking so that you can know how many customers are generated through our PPC campaign for your New Rochelle business.

TRANSPARENT WORK

We are proud of the work that we do. If there are any questions that you have, we are just a phone call away. If you ever feel the need to end our services, your Adwords and Bing Ad account are yours to keep.

CONSISTENT OPTIMIZATION

We are consistently monitoring your PPC account to see if there are ways to improve it by testing ad copy, adjusting budgets, or targets.

REGULAR REPORTING

We always make sure to keep you involved with your PPC campaign. That is why we provide you with weekly reports so that you can see the progress of your campaign. We also provide you with monthly updates that include that tactics that we used and the stats of your campaign.

What is Included in Your New Rochelle PPC Services?

Keyword Research

Keywords are the foundation of your campaign. Before we start any campaign, we look into which keywords and keyword phrase would best suit your campaigns by bringing in the greatest ROI.

Competitor Analysis

We also take your competitors into account when managing your PPC campaign. We know that your competitors are already invested in PPC so we research their tactics, target keywords, and budget so that we can give your campaign an advantage.

Google Adwords Setup

We primarily focus on Google Adwords for your PPC campaign.  Our team test runs your ads, ad groups, and keywords through Google search results to ensure that we can reach as many people as possible who are interested in making transactions for the services you offer.

Bing Ads Setup

Though we primarily focus on Google, we also set up a Bing Ads account to recreate your campaign. While Bing does not reach the same audience as Google, it can be used as an alternative if we are not satisfied with the results from Google Adwords.

Search Ads Campaigns

Paid search ads appear when a certain term is entered into a search engine such as Bing or Google. These ads show up above or below the organic search results. Due to the large user base search engines have, these ads will only appear when a specific term is entered.

Display Ads Campaigns

Though they suffer from a low click-through-rate (CTR), display ads provide advanced targeting options. Display ads have the ability to build rand awareness and increase traffic for your New Rochelle business.

Remarketing Ads Campaigns

Remarketing Ads are closely related to display ads. However, they are only shown to users who have visited your website in the past. These help further improve brand awareness as they target users who are already intersted in your services or products.

PPC Ad Optimization

Creating a PPC ad campaign includes constant upkeep. After we form your campaign, we make sure to consistently test your ads, bids, and keyword variations to make sure that your campaign is optimized to the best of its abilities. Our goal is to have your PPC campaign bring in as many customers as possible.

Conversion Tracking

We want you to be able to measure your ROI. Mack Media uses a combination of dynamic phone calls and conversion tracking to know when customers call, provide contact info, or fill out online web forms which can provide you with leads.

Regular Reporting

We want to make sure that you are always up to date on your campaign. To do so, we provide you with weekly and monthly updates so you know exactly where your marketing dollars are being spent.

PPC Management FAQs

The internet is filled with potential customers for your business who mostly come from search engines. Using organic or natural strategies will cost less but it will take a while.

PPC advertising on the other hand can put you above organic search results for Google, Bing, and their search partners. With PPC, you can also get immediate leads and customers for your New Rochelle business.

PPC advertising has a wide range of options for targeting. One of its best forms of targeting is using specific keywords or topics that users will use when searching. When the targeted keyword is used, your ads will be shown to those who are interested in the product or services your New Rochelle business offers.

PPC advertising can also target: time, location, device type, and income. Display ads and remarketing ads can even be shown based on demographic and psychographic characteristics.

Google Adwords and Bing Ads work as an auction system when deciding which ads will appear for which searches. Competitors bid on how much they would pay for each CPC for their advertisements to appear in specific searches.

However, the winner does not solely depend on how much money the spend. Actually, low bidders can beat higher bidders if they have a higher ad rank which consists of CPC and the quality score of the ad.

An ad’s quality score is generated based on: the relevance of the ad, the expected CTR, and the content of the landing page and ad extensions.

CPC and quality score together provide the ad rank. The higher the ad rank, the higher position it will have in the search results for the targeted keyword.

Due to the auction system that Adwords use, the cost can vary depending on the term you use. The amount of competition there is for a term is what mainly increases the CPC.

Quality scores are also a factor in the cost of CPC. A low quality score can raise CPC, and a high quality score can lower CPC.

Quality score shows how relevant the ad is to a certain search with a variety of factors. Since Google looks for ads that are relevant, it is more possible for a high quality score ad to appear before a low quality score ad that has a higher bid.

Where to ad shows up depends on the type and the setup.

Search Advertising– Ads made with Google Adwords or Bing Ads. These appear in the search results below or above the organic results. Their position depends on their ad rank and CPC.

Display Advertising– Detailed ads, such as video, rich media, or banner ads. These will be displayed by different websites if they agree to advertising depending on certain factors such as the keywords or topics.

Remarketing Ads– Similar to display ads. These are displayed to users who have visited your website in the past.

Absolutely. We would love to use your existing account to run your campaign. If you don’t have one, we can simply make one for you.

In the unfortunate event that you decide you no longer need our services, the account that we made for you will be yours to keep.

PPC Services to Grow Your Company in New Rochelle, NY

To grow your New Rochelle business, Mack Media is the option for you. Our measurable, ROI driven services are just what you need for your business to success. We will work with you to stay within your budget to create an effective PPC advertising campaign. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please reach out to us today to get started: 203-778-1120.

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