PPC

Hempstead, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Hempstead Business With PPC Advertising

Mack Media Group offers PPC Advertising to businesses in Hempstead, New York. Our dedicated team is here to help build your business online with the use of Adwords, Bing Ads and other internal tools. We focus on positive ROI, so you know you’re marketing dollars are being well spent.

When you choose Mack Media Group for your Hempstead business, we’ll take the time to get to know your business, conduct extensive keyword research and even do competitive analysis.  Our team is here to help give you an edge by building targeted campaigns that are meant to drive up your ROI. We’ll conduct weekly reviews, provide monthly reports and make sure to regularly optimize your campaign.

The Mack Media Group works extensively with PPC advertising in both NY and CT, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your Hempstead PPC Management?

MEASURABLE RESULTS

Your marketing dollars are valuable for you Hempstead business. That’s why we utilize dynamic call and conversion tracking to better understand, track and target your customer base. This gives you the exact number of customers gained through PPC so you know what your ROI is.

TRANSPARENT WORK

We strive to always be transparent when it comes to the projects we perform for your Hempstead business. We’re here to answer questions and concerns through email and phone. If you ever need to end your service, we’ll always provide you with your Adwords Accounts.

CONSISTENT OPTIMIZATION

At Mack Media Group, our team is constantly working on your campaign to make sure you’re getting the best results. We monitor your PPC campaigns, testing ad copy, changing budgets and targets. We’ll make adjustments, and make sure you’re staying competitive in your industry.

REGULAR REPORTING

Our team is here to keep you in the loop throughout all of your services with us. Each week we’ll provide updates on progress and adjustments made to your campaign. Every month, we provide in depth reports that go over impressions, clicks, conversions and additional campaign changes.

What is Included in Your Hempstead PPC Services?

Keyword Research

The first place we’ll begin to build your campaign for your Hempstead business is through keyword research. We’ll start by identifying the most relevant keywords in the market for your business and which keywords bring in the most traffic to increase sales. Identifying keywords helps us better understand what aspects your Hempstead campaigns should be built around.

Competitor Analysis

We’ll take a look at your competitors within your industry and around your Hempstead business. We’ll observe what keywords they’ve used in addition to ads. This will help us establish and better target your campaigns. As we monitor their keyword targets and budget, we can also make changes to your PPC advertising. Clean campaigns that drive in customers is our goal.

Google Adwords Setup

Google Adwords is a platform used to create PPC advertising campaigns. Through ad groups, keywords and ads, your ads are displayed in the Google Search Results and their partner search engines. Your advertisements that come up in these search results give you greater access to potential customers who are looking for the products or services your offer.

Bing Ads Setup

After using Google Adwords to format your PPC campaigns, we can also optimize the campaigns within Bing Ads. Bing Ads is a great alternative to Google Adwords if your search traffic is lower on Google or if your target customers more regularly use Bing. Being on both engines can help you draw in the prospective customers your Hempstead business is looking for.

Search Ads Campaigns

Paid search ads are done through PPC advertising which is displayed within Google & Bing search results. These search ad campaigns are highly targeted to customers who are interested in the products and services of your Hempstead business. This in turn means you are looking at a higher return on investments due to your targets.

Display Ads Campaigns

Display ads include banner images, videos and other forms of rich media. Display ads are good at targeting specific audiences for your Hempstead business, but will produce lower click-through-rates (CTR). But, display ads to produce a large number of impressions which is great for brand building, awareness and gaining more traffic in the long run.   display ads can produce a larger number of impressions which will give way to brand building and more search traffic.

Remarketing Ads Campaigns

Remarketing ads are targeted to customers who have already visited your Hempstead businesses website. This allows you to advertise to customers who are already interested in your business. Which is great, because with remarketing you can keep prospects aware of your Hempstead business, improving the overall conversion rate.

PPC Ad Optimization

You PPC campaign is customized with tested ad copy, keywords, targeting and ad extensions. As the ad runs, we’ll continuously test the ads, change the bids, and alter keywords to make sure you’re constantly getting traffic to your site. PPC Ad Optimization is usually included in your ad campaign.

Conversion Tracking

To find out the exact number of customers generated through your PPC campaigns, we will utilize dynamic phone and conversion tracking. This means that any visitor who fills out a web form or provides contact information can be collected and recorded. In addition, this helps you determine how many prospects you have and purchases generated through PPC advertising.

Regular Reporting

As discussed, we’ll keep you in the loop, making sure your updated throughout the entire process of your PPC advertising. We’ll provide weekly emails that goes over the progress and changes made to your campaign. In addition, we’ll provide monthly reports that go over conversion tracking, impressions, CTR and other related data for your Hempstead business.

PPC Management FAQs

The majority traffic to your website comes from someone placing a search in Google or Bing. When they search, websites that are relevant to their search are displayed in an order based on quality. Displaying your website in organic or natural (Search Engine Optimization), will take more time than PPC management.

 

Pay-per-click (PPC) advertising places your website above the organic search results so you’re the first site that customers see before going any further. This helps generate prospective customers to your Hempstead business.

Pay-per-click (PPC) advertising offers a variety of targeting options. It can help you target particular keywords or topics that your customers use within search engines. Once you know your targeted keywords, your ads will be displayed to those individuals when they search for that particular term related the the product or service offered.


There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

Pay-per-click (PPC) advertising working in an auction within Google Adwords and Bing Ads. Advertisers compete with bid amounts, the amount they’d like to pay for every click on their ad (cost-per-click).

 

Preceding the winning auction, advertisements will be placed in the search engine depending on the highest ranked ad. Ad rank consists of two aspects: cost-per-click (CPC) what an advertiser is willing to pay for a bid and the quality score of their ad.

 


Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.


Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The amount for every PPC ad will differ. It depends upon how much advertisers bid on keywords. The higher the cost-per-click (CPC) bid is, the higher the final CPC.

 

A lower quality score also increases the CPC and a higher quality score lowers your CPC.

 

Quality score is used to determine how well an ad and landing page is related to a searcher’s keywords. The more relevant your ad to the user, the more often it is displayed in the search engine. Keep in mind that an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

PPC ads will appear in multiple places depending on the type and setup.


Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.
Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. This also includes Youtube, a site owned by Google. It’s best to decide on websites that offer the same keywords, topics and many other factors.
Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Yes. Our team will run your ads through an existing Adwords or Bing Account. If you don’t have account, that’s not a problem as we can build one for you.

 

If you ever need to end your services, we will give you the required access to the ad accounts.

PPC Services to Grow Your Company in Hempstead, NY

If your looking to optimize your business online and grow its awareness, Mack Media Group can help. With the use of pay-per-click advertising, we’ll build customized campaigns that reflect your Hempstead business. Our team focuses on ROI driven, measurable results that can ensure your marketing dollars are well spent.  We’re here to work within your budget and make sure you’re getting the PPC advertising that works.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Hempstead business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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