Long Island, NY Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Long Island Business With PPC Advertising

Pay-per-click advertising has many benefits for your Long Island, NY business. By utilizing this tool through The Mack Media Group, we will be able to vastly improve the traffic to your business which will help it grow and thrive. By changing the way you business’s website is perceived online, customers will flock to any of your online platforms. Through services such as Adwords, Bing Ads and their partner sites, we here at Mack Media will be able to make your Long Island business visible to your target audience. The key to a successful business is bringing in the right customers to use your product.

Sure, there are other agencies out there that can help you with PPC management, but can they help your Long Island business site reach a positive ROI (return on investment) on your PPC? That’s a completely different story. Our team here at Mack Media is dedicated to working our hardest to provide your business with keyword research as well as competitor research before beginning your website’s online campaign. After doing our research, our staff will get your Long Island company’s campaign up and running. We will also provide you with regular reviews to collect data which we will then use to optimize the advertising accordingly. This act will ensure that you are receiving the absolute best ROI.

The Mack Media Group works extensively with PPC advertising in both NY and CT, so give us a call today: 203-778-1120.

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Why Trust the Mack Media Group with Your PPC Management?


Every business thrives on proper investments and any marketing dollars used toward any pay-per-click advertising is just that. Mack Media utilizes conversion tracking as well as dynamic call in order to keep track of the results so you can tell if your investment is paying off. These techniques will give you an exact and trustworthy numbers to help you determine your ROI.


Here at Mack Media, our team will always be transparent with the tactics and the strategies that we may use for your Long Island company’s pay-per-click management. Our staff will always be available through a simple phone call or a quick email and do not hesitate to contact us.  You will still be able to keep your AdWords and Bing Ad accounts even if you end our services.


PPC advertising needs constant monitoring. Here at Mack Media we will be constantly monitoring and optimizing the pay-per-click campaigns for your Long Island business. This will include testing ad copy as well as changing targets and budgets. Our team will do everything possible to make your campaign a success.


Each week that you work with us, you will receive an email on the progression of your Long Island company’s pay-per-click campaign and every month you will receive a longer, customized report for your Long Island company. This report will include the amount of clicks that your site has received, the number of impressions that you site has garnered, conversions, and any changes.

What is Included in Your Long Island PPC Services?

Keyword Research

Before our Mack Media team starts your pay-per-click campaign, it is ideal to start with the basics. This includes performing a keyword search. By locating and isolating the most relevant keywords for your Long Island business, the Mack Media Group will help you market your Long Island business and target the correct audience to increase sales for your company. If you were to ignore the keyword research, your Long Island company’s marketing budget would be depleted and wasted. All great advertising campaigns start with great keywords.

Competitor Analysis

In order to structure a great and successful pay-per-click campaign for your Long Island business, you need to see what your competitors are up to. It is very likely that your company’s competitors have already invested money and time into pay-per-click advertising. This will actually be of great value to us. This will allow the Mack Media team to alter your pay-per-click advertising campaign for the better when we monitor their budget and their keyword targets.

Google Adwords Setup

Primarily carried out in a Google AdWords platform, pay-per-click advertising will aid your Long Island business in reaching the customers that you need. There are multiple factors that affect what comes up on Google Search results as well as possible partner search engines. By buying PPC ads you guarantee your website some level of placement for the keywords that you value. This lets you reach potential customers who may be interested in your Long Island company’s products or services.

Bing Ads Setup

Companies can also take advantage of Bing Ads campaigns. Our team here at Mack Media Group can utilize Bing Ads if Google AdWords and its respective partners do not give your company enough search traffic or you want a further boost. Bing Ads can also be used in the case that your target customers use Bing and its search partners primarily.

Search Ads Campaigns

Pay-per-click advertising is usually done through search ads that are already paid for. These paid advertisements will then be displayed in Bing and Google search results. A higher return on investment for your Long Island company will be due to these search ads. This is due to the fact that they are targeting customers who want your company’s products or services. Google and Bing search results are a major factor in reaching potential clients.

Display Ads Campaigns

Our Mack Media Group team can also utilize Display Ads. Display Ads include videos and banner images that can help improve your company’s online engagement. Display Ads are perfect for targeting a specific audience for your Long Island business. These ads can be very effective, but these ads may produce a lower click-through-rate, also known as CTR. Yet, on a more positive note, display ads can also produce a higher number of overall site impressions. These impressions will be able help your Long Island company’s brand building and more search traffic.

Remarketing Ads Campaigns

For the clients that have already viewed your company’s website there are remarketing ads that can be used for your Long Island business. These can easily be displayed on many different websites other than your own. This technique can be used to advertise your Long Island business to clients who are interested in your business. This tactic can also help your conversion rate.

PPC Ad Optimization

Your pay-per-click campaigns are customized for your Long Island company by using tested copy, keywords, targeting, and ad extensions. While the ads for your business are up and running our Mack Media team will consistently test the keyword variations, as well as bids, to bring the most traffic to your company’s website. Pay-per-click Ad Optimization will usually be included in your company’s ad campaign.

Conversion Tracking

By using conversion and dynamic phone tracking, our Mack Media staff can determine your company’s return-on-investment (ROI). The data that can be collected to calculate your ROI includes anyone who calls your company, uses a web form, or provides your Long Island business with contact information. This information will be able to help you identify how many leads and purchases have been generated with the help of pay-per-click advertising.

Regular Reporting

Here at Mack Media we prides ourselves on keeping our clients up-to-date and in the loop. Our team will send your Long Island Company a weekly email about your pay-per-click advertising. The information enclosed will include detailed data on the work that was produced over the past week as well as any upcoming plans for your ad campaign. Our team will also include a customized pay-per-click report each and every month showing the results of your current ad campaign.

PPC Management FAQs

A majority of your website traffic comes from search engines. The traffic that search engines generate provide you with potential customers interested in your services or products. Displaying your website in organic or natural (Search Engine Optimization), will take more time than PPC management.

Pay-per-click (PPC) advertising places you above and below the organic search results of Google, Bing and their search partners. You will give you immediate leads and customers for your Long Island business.

Pay-per-click (PPC) advertising offers a range of targeting options. Most important, it can help target particular sets of keywords or topics that users will use in a search engine. Once you have targeted the keywords, you will be able to display ads to individuals who would be interested in your services or product.

There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

With pay-per-click (PPC) advertising,  Google Adwords and Bing Ads work as an auction. Competing advertisers bid amounts they would like to pay for every click on their ad (cost-per-click), and this will be displayed for certain keywords.

After winning the auction, the advertisement will be placed on the top spot in the search engine depending on which ad has the highest Ad rank. Ad rank consists of two aspects: cost-per-click (CPC) what an advertiser is willing to pay for a bid and the quality score of their ad.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.

Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The amount for a PPC ad will not always be the same. It can depend on how much an advertiser is bidding on a keyword. So, the higher a cost-per-click (CPC) bid will have to be, but it will also increase your final CPC.

A lower quality score will increase CPC. A higher quality score lowers your CPC.

Quality score is used to find how well  an ad and landing page match to a searcher’s keywords. If your ad is more relevant to users than it will be displayed more often to a searcher. In the end, an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

PPC ads will appear in multiple places depending on the type and setup.

Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.

Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. This also includes Youtube, a site owned by Google. It’s best to decide on websites that offer the same keywords, topics and many other factors.

Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Of course. We can run our ads through your existing Adwords or Bing account. Don’t have an account? Don’t worry, we can build on for you.

In the event that you wish to end our services, we can still give you the required access to the ad accounts.

PPC Services to Grow Your Company in Long Island, NY

The Mack Media Group has multiple solutions to help promote your Long Island business if you are looking to grow your company through pay-per-click (PPC) management. Our highly professional and qualified team will provide you with trustworthy support as well as honest return-on-investment results. We will dedicate ourselves to working around your budget to create a custom pay-per-click advertisement management plan.

Here at The Mack Media Group we specialize in pay-per-click management, search engine optimization (SEO), social media marketing (SMM), as well as web design and development. We are here to answer any questions or concerns that you may have, please do not hesitate to contact us. If your Long Island business is looking for help in these areas, don’t hesitate to call us: 203-778-1120.