New Jersey’s Pay-Per-Click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your New Jersey Business With PPC Advertising

Mack Media can help build your business through our PPC Management Services. With the correct components, we can drive new customers to your New Jersey website. For our PPC management, we utilize Adwords, Bing Ads, and their partner sites. This allows us to find the right targeting niche that will grow your New Jersey business.

Acquiring a positive return-on-investment (ROI) is important when it comes to any campaign. In order to get you the best profit, we perform exhaustive keyword & competitor research even before starting your campaign.

Once your campaign is up, we regularly review and optimize your advertising making sure that you receive the greatest return on your marketing dollars. Mack Media is CT, NY’s & NJ’s trusted PPC agency.

Give us a call today; 203-778-1120

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Why Trust the Mack Media Group with Your New Jersey PPC Management?


Marketing dollars spent on your New Jersey business should be an investment. When you use PPC advertising, we track the value produced using dynamic call and conversion tracking. This will give us the exact number of customers generated through PPC for an accurate ROI.


We take pride in our PPC management and are honest with the strategies and tactics we use for your campaign. If you ever need to contact us, we are always available via phone or email. If you need to end our services at any point, you can keep your Adwords & Bing Ads accounts.


PPC advertising needs to be monitored consistently and we cannot simply let it work on its own. Here at Mack Media, we review your PPC campaigns, test ad copy, adjust budgets and targets. Your PPC campaign should be successful and we intend to keep it that way.


We want to keep you involved, always. At the end of every week, you will be sent an update including any work we’ve done and progress for your campaign. At the end of every month, you will also be sent a detailed, custom report that has impressions, clicks, conversions, and any changes made to your campaign.

What is Included in Your New Jersey PPC Services?

Keyword Research

Even before we begin your PPC campaign, we perform in-depth keyword research. This helps us identify keyword variations that will include a reliable level of search traffic for customers who have the intent to make purchases for your New Jersey business. If we didn’t utilize keyword research, your PPC dollars would be quickly wasted.

Competitor Analysis

We take a look at what your competition is up to so that we can make your PPC advertising even better. Since your competitors have already invested time and effort into their own campaign, we can take advantage of it by evaluating their keyword targets and budget. Overall, this will definitely help your campaign stand out.

Google Adwords Setup

For PPC Advertising, we primarily use a Google Adwords platform. We create campaigns, Adgroups, keywords, Ads, then test them in Google Search Results and other partner search engines. When you advertise in search engines, you are exposed to potential customers looking for your services or products with intent to purchase.

Bing Ads Setup

Once we build your PPC campaign in Google Adwords, we have the ability to recreate and optimize the campaigns within Bing Ads. Bing Ads can be used if Google Adwords and its partners are not giving enough search traffic or your customers use Bing more often.

Search Ads Campaigns

PPC Advertising is primarily used through paid search ads. They are displayed in Google and Bing search results and offer the highest return-on-investment because they target individuals who are actively searching for services or products that your New Jersey business offer.

Display Ads Campaigns

Display Ad campaigns can also be used for your New Jersey business. They offer a deep targeting option, but they usually have a lower click-through-rate (CTR). Yet, a large number of impressions given by display ads can offer opportunities for brand building and additional search traffic.

Remarketing Ads Campaigns

Remarketing ads consist of responsive banner ads that are usually displayed on different websites for individuals who have already visited your site. This gives you a great opportunity to advertise for users who already show an interest in your New Jersey company, and it helps improve awareness of your brand. This will also help the conversion rate of your advertising.

PPC Ad Optimization

Your PPC campaign will be optimized with tested copy, targeting and ad extensions. While your campaign is running, we continue to test the ads, bids and keyword variations to give you the greatest number of customers for your marketing dollars. PPC Ad Optimization will be a regular part of your advertising campaign.

Conversion Tracking

To find a measurable return-on-investment (ROI) we use dynamic phone and conversion tracking. When a customer calls your business or fills out a web forum or uses a web chat, we can track it. This will help show you how many leads or products were purchased from your New Jersey business that came from our PPC advertising.

Regular Reporting

We will keep you up-to-date with every change that happens to your PPC Advertising for your New Jersey company. Every week you will receive an email that includes updates about work and upcoming plans. You will also receive a custom PPC report each month that includes your campaign with accompanying notes.

PPC Management FAQs

Most of your website traffic will come from search engines. Search engine traffic will provide relevant and potential customers that are interested and want to make a purchase from your New Jersey business. While your website can display search results either naturally or organically through Search Engine Optimization (SEO), it will take longer.

Pay-Per-Click (PPC) Advertising will provide you instant access to your target audience by putting ads above and below the organic search results in Google, Bing or Yahoo. This will give you an immediate flow of leads and customers for your New Jersey business.

Pay-Per-Click (PPC) Advertising can offer a number of different targeting options. The most important option is how you can target ads to particular sets of keywords or topics that a search engine user will enter. This ability to target will allow you to display ads only for users who are interested in your service, product or those who have an intent to buy.

Ads can also be targeted based on the location of the searcher (New Jersey or elsewhere), time of day, type of device and income level. Display Ads and remarketing can offer additional targeting options that include demographic and psychographic attributes.

Pay-Per-Click (PPC) Advertising operates in an auction in Google Adwords and Bing Ads. Advertisers compete by bidding the amount they will pay for a click on their ad (also known as cost-per-click), and their site will be displayed for a particular set of keywords.

When an advertiser wins an auction, their site is placed on the top spot of the search result. This is because the ad has the highest Ad Rank. The Ad Rank consists of two things: the cost-per-click (CPC) that an advertiser is willing to pay (bid) and the quality score on their ad.

Quality score is determined by a few different factors including the relevancy of ad copy, expected click-through-rate of the ad, and content on the landing page that the ad will point to, as well as ad extensions.

The quality score and the CPC bid will provide the resulting Ad Rank. This will determine the order of advertisers in the search results.

Each click on your ad will have a varied cost. When advertisers bid on a keyword, your Cost-Per-Click (CPC) bid will need to increase therefore increasing the cost of your CPC overall.

When you have a lower quality score, you increase CPC. If you have a higher quality score, your CPC will lower.

Do you know what quality score is? If not, it is a method of measuring how relevant an ad and its landing page are to corresponding keywords that searchers use. If your site is more relevant, Google is more likely to have your ad displayed to a searcher. An ad with a high-quality score for a keyword can rank number one with a lower bid compared to an ad with a low-quality score with a higher bid.

PPC ads will be placed depending on type and setup of an ad.

Search Advertising- search ads will display above or below organic search results in Google, Bing, and Yahoo.

Display Advertising-Display ads are banner (image), video or rich-content ads that will be displayed on individual websites that agree to display advertising. These websites are a part of a larger network of sites that are open to advertising. This could be Youtube, which is owned by Google. You have the ability to display your ads based on keywords, topics, and other deciding factors.

Remarketing Ads-Remarketing ads are display ads that are placed on a website within the sites display network. Remarketing ads are different than display ads because they are only displayed for users who have visited your site before. You also have the ability to limit the types of websites that your ads are displayed on.

Of course. We can run our ads through your existing Adwords or Bing account. Don’t have an account? Don’t worry, we can build on for you.

In the event that you wish to end our services, we can still give you the required access to the ad accounts.

PPC Services to Grow Your Company in New Jersey

You are looking to grow your New Jersey business, but you need some help in the process. Mack Media can be your assisted guide to help you gain a web presence to put your New Jersey business on the market. Our PPC advertising services offer effective and transparent campaigns that produce ROI driven results. We work with you and your budget to create a PPC advertising campaign that will help you out in the long run. We are New Jersey’s trusted PPC Management company.

The Mack Media Group is your one-stop marketing agency for PPC ManagementSearch Engine Optimization (SEO)Social Media Marketing (SMM), and Web Design & Development.

Call us today: 203-778-1120