PPC

Elizabeth,NJ Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Elizabeth Business With PPC Advertising

The Mack Media Group offers Pay-per-click (PPC) Management services to Elizabeth, New Jersey businesses. Our team is dedicated to help your business grow and attract new customers. Through the use of Adwords, Bing Ads and their partner sites, we can help your business expand in the Elizabeth, New Jersey area.

We are focused on positive ROI driven results that add value to your business. With the use of dynamic call, conversion tracking, internal tools and extensive research we are able to build your business. Our team is dedicated to creating custom PPC campaigns with services you can rely on.

The Mack Media Group works extensively with PPC advertising in both NY and CT, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

You’re investing in your Elizabeth business when you spend your marketing dollars on PPC ads. Through dynamic call and conversion tracking, we can determine the exact number of customers generated through PPC Ads.

TRANSPARENT WORK

We can provide your Elizabeth business with easy access to our team members. We’re here to answer any questions or concerns by phone and through email about your PPC Advertising services with us.

CONSISTENT OPTIMIZATION

We regularly review your PPC campaign, testing ad copy, adjusting budgets and targets to meet the requirements of your Elizabeth business. We want your PPC campaign to be successful and we can help you get there.

REGULAR REPORTING

We strive to keep our clients informed through every step of the PPC campaign. We provide both weekly progress reports and comprehensive monthly reports that go over impressions, clicks, conversions and pertinent data.

What is Included in Your Elizabeth PPC Services?

Keyword Research

Keyword research is a pertinent step to building a good foundation for your PPC campaign. That’s because keyword research helps us identify and determine the most reliable and top keywords that generate the most traffic from search results. These keywords can be used to target your customer base of your Elizabeth business.

Competitor Analysis

Competitors play a crucial role as they can help us determine what keywords the industry is targeting and budgets used to establish PPC campaigns. Competitor analysis will help you get an edge as we can create a more optimized campaign through custom PPC ads for your Elizabeth business.

Google Adwords Setup

PPC ads are essentially built through Google Adwords. These ads are displayed within Google Search Results and their partner search sites. Campaigns are built through Ad Groups, keywords, ad extensions and advanced targeting options that allow you to attract the customers who have already showed interest in your Elizabeth business.

Bing Ads Setup

After the Google Adwords account is setup, we can move on to Bing Ads which is an alternative for customer who primarily search in Bing. It can also be used if your campaign in Google is producing the best results. Either way, Bing Ads is a great way to expand your reach, draw in new customers and grow you Elizabeth business.

Search Ads Campaigns

Paid search ads is primarily where PPC advertising is conducted. These advertisements are displayed above or below organic, natural search results in Google, Bing and their partner search engines. Search Ads off the highest return on investment as they are targeted to prospects who are interested in your products/ services offered.

Display Ads Campaigns

Display Ad Campaigns consist of banner ads, video ads and other rich media forms that attract users through similar strategies as search ads. While display ads have a lower click-through-rate (CTR) than paid search ads, display ads are a great way to build brand awareness and gear traffic towards your Elizabeth’s businesses website.

Remarketing Ads Campaigns

Remarketing ads are targeted towards customer who have already showed interest in your Elizabeth, NJ business. You can remarket your ads to them on other relevant sites in an agreed network. Remarketing ads are responsive banner ads, like display ads to keep your customer base informed of your Elizabeth business

PPC Ad Optimization

Each PPC campaign is tailored to every individual business that comes to us. Through keywords, tested copy, targeting and extensions, we optimize your campaign to fit your Elizabeth business’s needs. We’ll even continue to test ads, bids and variations of keywords to optimize your PPC campaign.

Conversion Tracking

In order to give you the exact number of customer generated through the PPC campaign, we’ll install dynamic call and conversion tracking. In addition, this will allow us to determine what customer engaged with your website by filling out web forms, contact forms and making calls directly to your Elizabeth business.

We will keep you up to date along every step of the way of your PPC Ad Campaign. From weekly emails that include progress and changes made to your campaign daily, to monthly reports that go into analytics of your campaign, we’ll be informed. The monthly reports will also include clicks, impression and conversion to help you determine your ROI.

PPC Management FAQs


Search engines are the first place many people visit when looking for a product or service. While search engine optimization (SEO) has the potential of getting your website a better overall placement, it takes much longer the PPC advertising.

Pay-per-click (PPC) advertising provides instant access to top placements on particular searched keywords. This means your ads will be displayed above organic search results, attracting customers who seek out your Elizabeth, NJ business.

Pay-per-click (PPC) advertising offers multiple different targeting options. The most important targeting option is the ability to target specific keywords that users search for. This gives you the opportunity for your ads to be displayed to users who have already showed interested in your Elizabeth business.

Ads can also be targeted based on location of search, time of search, type of device, income level and other similar forms. Display ads and remarketing can be utilized in offering additional targeting options like psychographic and demographic attributes.

The pay-per-click (PPC) advertising works within an auction through Google Adwords and Bing Ads. Competing advertisers bid on the amount they’re willing to pay for each click on their ad known as cost-per-click (CPC).

The auction winner receives the top position within search engine results. This depends on the highest Ad Rank. Ad Rank is a combination of two things: the cost-per-click (CPC) pledged in the auction and the quality of their score.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.


Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The Cost-per-click (CPC) will be different for each ad. The higher the bids are for the keywords in the auction is the higher the CPC will be.

A low quality score will increase the CPC needed to win the bid, wheres conversely, a higher quality score lowers your CPC.


Quality score is used to find how well  an ad and landing page match to a searcher’s keywords. If your ad is more relevant to users than it will be displayed more often to a searcher. In the end, an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

Your ads will appear depending on the type of ad along with your settings. Some things to consider include the following:

Search Advertising – Search ads will appear above and below the natural and organic search results in Google, Bing, and their search partners.

Display Advertising –Images, videos, and rich content ads are display ads. They appear on websites that agree to advertise. These websites are part of a large web of sites that allow ads on their pages. An example of this is the Google-owned Youtube. The websites on which your ads appear is dependent on your preference and keywords.

Remarketing Ads – display ads that appear on websites within the display network to those who have once visited your website or a part of it are remarketing ads. They have the benefit of offering your services to someone who has already shown interest. You also have control over how many websites

Yes, you can always use your existing Google Adwords and Bing Ads Account.  If you don’t have one, we’ll create a new one for you as well.

If, for any reason, you decide you are no longer in need of our services, we will transfer your accounts to you so you have access to everything the Mack Media Group was on for your page.

PPC Services to Grow Your Company in Elizabeth, NJ

Mack Media Group is here to help you attract new customers, generate leads and expand your business online through PPC advertising. With interactive ads  meant to attract customers, you can feel confident in the campaigns we’ll create for your Elizabeth business. With ROI driven results, we’ll help you determine how well your campaigns are performing.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Elizabeth business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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