PPC

Perth Amboy, NJ Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Perth Amboy Business With PPC Advertising

Our PPC Management Services at Mack Media can help you grow your Perth Amboy business by bringing traffic and new customers to your website. With tools like Adwords, Bing Ads, and their partner sites we can form the perfect setup to target the niche that will grow your business.

We begin every campaign with exhaustive research on target keywords and competitors. We never let your campaign just sit and regularly review and optimize your advertising. Your ability to get a positive return on your investment is important to us and we always act with that in mind. The Mack Media group is Perth Amboy’s trusted PPC agency.

Call today: 203-778-1120.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

It is important to us that you can measure the exact number of customers generated for your Perth Amboy business through PPC so you can have an accurate ROI. In order to do so we use dynamic call and conversion tracking so you know how much value our services provide.

TRANSPARENT WORK

We are also open with our strategies and tactics and are more than happy to take phone calls or emails with any questions. You also keep your Adwords and Bing Ads accounts if you ever need to end your services with us.

CONSISTENT OPTIMIZATION

We always stay on top of your campaigns and never let them just sit and languish. We continuously review your PPC campaign, test ad copies, and adjust budgets and targets. We at Mack Media are determined to see your PPC campaign succeed and that means we are constantly perfecting it.

REGULAR REPORTING

We also know that it is crucial you are aware of any developments in your campaigns. That is why we send you emails with regular weekly updates so you know of any changes. We also provide you with a detailed, custom report at the end of every month with impressions, clicks, conversions, and changes to provide you with an overview of all the work that’s been done and its success.

What is Included in Your Perth Amboy PPC Services?

Keyword Research

The first step in any PPC campaign is to identify important keywords and variations. With PPC advertising it can be easy to waste money by skipping this step and receiving useless clicks on broad keywords. It is vital to find keyword variations with not just high traffic but also a high intent of transaction.

Competitor Analysis

We also make sure to analyze the efforts of any competing PPC campaigns to your Perth Amboy business. We can take advantage of your competitor’s existing efforts in PPC advertising and use their efforts to analyze potential keyword targets and understand your competitors’ budgets when creating your PPC campaign.

Google Adwords Setup

The biggest tool we use in your PPC campaigns is Google Adwords. Because of the near ubiquitous nature of Google, Google Adwords provides us with access to an immense customer base that is potentially intending to purchase your product. With Google Adwords we can get you ads to appear in Google search results and partner search engines for certain keywords that we create adgroups and ads for.

Bing Ads Setup

While less ubiquitous, we can also use Bing Ads if it makes sense for your company. These campaigns would generally recreate and optimize the existing Google adwords campaigns in the case that you need more traffic or know that your customer niche often uses Bing or its search partners.

Search Ads Campaigns

Google and Bing search results display paid search ads, which will be our primary type of PPC advertising. These offer a high ROI since they are targeted. By linking our ads to specific keywords we can reach the attention of users actively looking for a potential service and thus having a higher intent to purchase.

Display Ads Campaigns

We may also use display ads in our campaigns. Display ads can help create a number of impressions which helps to improve brand awareness while also simply providing more search traffic to the existing campaign. They also offer deep targeting options although they can suffer a low click-through-rate (CTR).

Remarketing Ads Campaigns

Another way we can target individuals with a high intent of purchase is through remarketing. These are responsive banner ads that display on different sites. However, what makes them unique is they only appear to users who have visited your site already. This means that you can target individuals who have already shown interest, both improving awareness of your brand and potentially leading to more conversions.

PPC Ad Optimization

It is important for your Perth Amboy business’s PPC campaigns that they be continually optimized. We use tested copy, keywords, and targeting and ad extensions to optimize your campaigns and continue to test ads, bids, and keyword variations as your campaign continues. We want to make sure PPC Ad Optimization is always an important part of your campaign.

Conversion Tracking

It is important, considering your investment, that you know just what results these efforts provide. You want a positive ROI for your Perth Amboy business and so do we. That is why we use dynamic phone and conversion tracking. We know when customers call, fill out web forms, or provide contact info through a web chat. With this information we can always let you know how many leads or product sales came from our PPC services.

Regular Reporting

No matter how good our tracking is, it doesn’t matter if you don’t know. That is why we send you a detailed custom PPC report at the end of every month detailing your campaign and providing accompanying notes. This is in addition to a weekly report that we send you via email.

PPC Management FAQs

Search engines are now a bigger and bigger source of traffic. This has a big advantage for your business as certain keyword searches lead relevant traffic to your site interested in transactions. However, this is of little use if your site is hard to find. Search engine optimization (SEO) can boost your organic rankings, however this can take a little time.

In contrast, PPC advertising can give you an instant boost to help make sure these potential customers find your site. Placing your ads above or below the search results in Google or Bing helps make it easy for you to get noticed and can bring your site an influx of interested traffic.

There are several different targeting options using PPC. However, one is more important than the rest. This is the ability to target your ads to keywords, sets of keywords, or topics that users enter. By linking your ads to these keywords you will only receive traffic that is interested in this topic already and most likely have an intention to make a purchase. It is far less likely your ads will show to people who are simply not interested at all.

There are also some other targeting tools for furthering refining the target audience including the searcher’s location, time of day, type of device, and income level. When using display ads and remarketing ads some more options are available. These types of ads let you further refine your targeting via demographics and psychographics.

Determining who will be ranked where for what keyword depends on an ad’s Ad Rank. This Ad Rank consists of two different attributes: the cost-per-click (CPC) and the quality score.

Cost-per-click is determined using an auction system. Advertisers compete over a specific keyword and bid how much they are willing to pay for each click on the ad. The amount they are willing to pay makes up the first part of Ad Rank.

The quality score depends on several factors. These factors include ad copy relevance, expected click-through-rate, ad extensions, and content of the actual landing page the ad takes them to.

These two factors together determine Ad Rank which establishes who will appear where for each keyword in searches.

Because of the auction system there is no set price for clicks. However, the auction system does mean that the more competitors the higher the cost will most likely be as advertisers attempt to outbid each other.

Quality score can also play a role in determining the final cost per click. Google ultimately wants advertising to be relevant to searchers and quality score, which measures ad copy and landing page relevancy among other factors, helps them determine how valuable this ad could be to users. Consequently a higher quality score leads to lower costs and vice versa.

It is in fact possible to outrank a competitor offering a higher CPC simply because Google believes your ad is more relevant and useful.

The type of Ad will determine where it can appear.

Search Advertising- On Google or Bing search results, or search partners if selected, these ads appear above or below search results. The exact area they will appear depends on the Ad Rank

Display Advertising- These appear on websites that have agreed to advertising, almost always part of a larger network of sites open to advertising, and are content rich ads, banner ads, or videos. Youtube would count here as they are owned by Google. Which websites these actually appear on varies based on several factors including keywords and topics.

Remarketing Ads- These are very similar to display ads and work much the same way. The key difference is that they will only appear to users who have visited your site or even a very specific part of it. You are still able to limit what types of sites your ads display on.

Certainly. We have no problem running your campaign through an already existing Adwords or Bing Ads accounts if you have one. If not we will be happy to build one for you.

While we hope you will never end your services with us, we will help you with the transition and this includes providing you access to the ad accounts.

PPC Services to Grow Your Company in Perth Amboy, NJ

You want to know how to grow your company and Mack Media is the solution. We pride ourselves on PPC Management services that offer you effective, transparent results that are driven by a desire to give you a positive ROI. We are your trusted PPC management company happy work with you and your budget.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Danbury business is looking for help in these areas, don’t hesitate to call us: 203-778-1120.

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