PPC

Paterson, NJ Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Paterson Business With PPC Advertising

The Mack Media Group offer Pay-per-click (PPC) Management services to Paterson, New Jersey businesses. Through the use of Adwords, Bing Ads and their partner sites, we can help your business expand through a series of strategies and tactics used to get you more prospects.

We focus on ROI driven results through the use of dynamic call and conversion tracking. From keyword research to competitive analysis, we can help you build custom PPC Campaigns that are meant to find and attract new customers to your Paterson business. Our team of expert developers and designers are here to help you grow your business with PPC advertising.

 The Mack Media Group works extensively with PPC advertising in both NY and CT, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your Paterson PPC Management?

MEASURABLE RESULTS

Your marketing dollars spent on your Paterson business is an investment. Through dynamic call and conversion tracking, we determine the exact number of customers generated through your PPC campaign.

TRANSPARENT WORK

We provide our clients with the ability to easily get in contact with our team members. We’re always here over the phone and by email to answer any questions or concerns you may have about your PPC Advertising.

CONSISTENT OPTIMIZATION

We regularly review your campaign, testing ad copy, adjusting budgets and targets to meet the requirements of your Paterson business. We want your PPC campaign to be successful and can help you get there.

REGULAR REPORTING

We strive to keep each client that comes to us up to date on every service performed. We provide both weekly progress reports and comprehensive monthly reports that go over impressions, clicks, conversions and pertinent data.

What is Included in Your Paterson PPC Services?

Keyword Research

The first part to building your PPC campaign includes is doing extensive keyword research. This is used to determine the most reliable and top keywords that generate the most search traffic. By identifying these relevant keywords to your business, we are able to better craft a campaign for you Paterson business.

Competitor Analysis

Your competitors play a crucial role in the PPC advertising process. We’ll research your competitor’s PPC campaigns looking at the keyword targets and budgets. This gives you an advantage in the creation of your own campaign because you can learn how to best build your own PPC Ads.

Google Adwords Setup

PPC advertising is primarily done through Google Adwords. Campaigns are set up through  Ad Groups, keywords and ad extensions that are used to run ads in Google Search Results and partner searches. Advertising in search results helps you attract customers who already show interest in your businesses services.

Bing Ads Setup

After we set up your Google Adwords account, we can optimize and rebuild your campaign through Bing Ads. This alternative is great for a customer base who more regularly uses bing and if the results you’re looking for isn’t being generated through Google Search Results. This will help better target new prospects.

Search Ads Campaigns

Paid search ads is essentially where PPC advertising is conducted.  The advertisements will be displayed above and below organic search results in Google & Bing search results. Search Ads offer the highest return on investment (ROI) as they target individuals searching for keywords related to your services.

Display Ads Campaigns

Display advertising includes banner ads, video ads and other rich forms of media. While they have a lower click-through-rate (CTR) than paid search ads, Display Ad Campaigns are great for businesses looking to build brand awareness in order to gear traffic toward their website. It keeps consumers aware & alert.

Remarketing Ads Campaigns

Remarketing ads are targeted towards customers who have previously demonstrated interest in your Paterson, NJ business. After they visit your site, you can remarket to them on other relevant sites that allow you to do so. Remarketing ads are responsive banner ads that like display ads, keep customers informed of your business and its offerings.

PPC Ad Optimization

Each PPC Campaign we build for our clients is uniquely customized to fit their businesses requirements and specifications. Through keywords, tested copy, targeting and extensions, we optimize your campaign to fit your Paterson business. We’ll even continue to test ads, bids and variations of keywords.

Conversion Tracking

In order to better analyze your campaigns effectiveness, we install dynamic phone and conversion tracking. This helps you determine your ROI while helping us pin-point the best ads for your Paterson business. Any caller, web form filled out or contact form completed can be collected and used to learn about your customer base.

Regular Reporting

We will always keep you informed about your PPC advertising campaigns. Weekly emails include any progress and changes made to your campaign. In addition, monthly reports tailored directly to your business go further into detail, analyzing metrics, stats and other data to help determine how well your campaign is going.

PPC Management FAQs

Search engines are becoming the first place consumers look when searching for a business. Search engine traffic offers individuals who are already interested in your Paterson businesses products and services. While search engine optimization (SEO) has the potential of getting your website a better overall placement, it takes much longer the PPC advertising.   

Pay-per-click (PPC) advertising provides instant access to top placements on particular searched keywords. This means your ads will be displayed above organic search results, attracting customers who seek out your Paterson, NJ business.

Pay-per-click (PPC) advertising offers a variety of targeting options. One of the most important targeting options is the ability to target specific keywords and topics. This allows your ads to be displayed to customers interested in your products and services offered by your business.

Ads can also be targeted based on location of search, time of search, type of device, income level and other similar forms. Display ads and remarketing can be utilized in offering additional targeting options like psychographic and demographic attributes.

The pay-per-click (PPC) advertising position is auctioned off by Google Adwords and Bing Ads. Competing advertisers bid on how much they are willing for someone to click on their ad (cost-per-click).  

The winner of the auction receives the top position in the search results. This depends on the highest Ad Rank. Ad Rank is a combination of two things: the cost-per-click (CPC) pledged in the auction and the quality of their score.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.


Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The Cost-per-click (CPC) varies from each ad. The higher the bids are for the keywords in the auction is the higher the CPC will be.

A low quality score will increase the CPC needed to win the bid, wheres conversely, a higher quality score lowers your CPC.


Quality score is used to find how well  an ad and landing page match to a searcher’s keywords. If your ad is more relevant to users than it will be displayed more often to a searcher. In the end, an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

The type of the ad along with the setup can dictate where, when and how often your PPC ads will appear.

Search Advertising – Search ads will appear above and below the natural and organic search results in Google, Bing, and their search partners.

Display Advertising –Images, videos, and rich content ads are display ads. They appear on websites that agree to advertise. These websites are part of a large web of sites that allow ads on their pages. An example of this is the Google-owned Youtube. The websites on which your ads appear is dependent on your preference and keywords.

Remarketing Ads – display ads that appear on websites within the display network to those who have once visited your website or a part of it are remarketing ads. They have the benefit of offering your services to someone who has already shown interest. You also have control over how many websites

Yes. If you own a Google Adwords or Bing Ads account, we will use those for your PPC campaigns. If not, one will be provided to you. If you don’t have one, we will create on for you.

If, for any reason, you decide you are no longer in need of our services, we will transfer your accounts to you so you have access to everything the Mack Media Group was on for your page.

PPC Services to Grow Your Company in Paterson, NJ

Mack Media Group can help build your PPC campaign through the use of strategies and tactics that offer effective results for your Paterson business. With positive ROI, data driven results, our team is here to help build your business online and expand your customer base. We’ll sit down with you to learn about your business goals and budget to create a lasting PPC Advertising campaign.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your Paterson business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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