Passaic, NJ Pay-Per-Click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Passaic Business With PPC Advertising

Mack Media wants to assist your Passaic business in any way that we can. One of the best ways to build your business today is to invest in our PPC management systems. With the correct implementation, Pay-Per-Click (PPC) advertising can help you generate more traffic to your website and help you find customers who are interested in your services or products. To find the right place for your Passaic business to grow, we can help you by using Adwords, Bing Ads and partner sites.

You can have any old agency manage your PPC advertising, but how many can help you acquire a positive return-on-investment (ROI) and show you the results? Mack Media sure can. Our PPC team performs exhaustive keyword & competitor research that will benefit your campaign in the long run. As soon as we get your campaign up and running, we can regularly review it and help you optimize the advertising, helping you get the greatest ROI. Mack Media Group is CT, NY & NJ’s trusted PPC agency.

Call us today: 203-778-1120

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Why Trust the Mack Media Group with Your Passaic PPC Management?


Mack Media understands how important it is to make investments in your Passaic business, and we know that you want to make the correct investments. So, to show you the results of your PPC advertising, we install dynamic call and conversion tracking that will tell us the exact number of customers that were generated from your PPC to provide you with an accurate ROI.


We are always open with our work, and let you know about all of the strategies and tactics we utilize. If you ever have any questions, we are always available to talk to you via email or phone. If you find that you need to end our services, we will let you keep your Adwords & Bing Ads accounts.


PPC advertising is a marketing medium that needs to be monitored and updated frequently. We will be reviewing your PPC campaign daily, while we test ad copy, adjust budgets and targets. We want your campaign to be successful, and we work hard to make it that way.


We want to keep you involved with your PPC efforts, so we send you monthly and weekly emails. Our monthly reports consist of notes about your impressions, clicks, conversions, and changes made to your campaign. During the week, we will send updates that talk about the progress of your campaign and any upcoming plans.

What is Included in Your Passaic PPC Services?

Keyword Research

Even before we begin your PPC campaign, we start by conducting research. This includes in-depth keyword research that will help identify keyword variations for a good amount of search traffic with the intent to purchase. If we do not utilize the benefits of keyword research, your marketing dollars that you invest in PPC will go to waste.

Competitor Analysis

When it comes to competition, one of our biggest influencers comes from companies like your Passaic business. So, we begin by seeing what similar companies to yours have invested in for PPC advertising. We then evaluate their keyword targets and budget, so that we can create a better PPC campaign for you.

Google Adwords Setup

At Mack Media, we primarily set up our PPC advertising through the Google Adwords platform. That way we can run campaigns, Adgroups, keywords, and ads. Then we test and keep track of your Google Search Results and any partner search engines. Advertising in search engines gives you the best possible way to be seen by your potential customers who want your services and would like to purchase your products.

Bing Ads Setup

Once we build your PPC campaign in Google Adwords we can also recreate and optimize your campaigns in Bing Ads. We can definitely utilize Bing Ads if your audience mostly uses this search engine or if Google is not providing you with the best options.

Search Ads Campaigns

Pay-Per-Click (PPC) is primarily played out through paid search ads. Advertisements like these are displayed within Google, Bing and other partner sites. These have the highest return-on-investment (ROI) because they give your Passaic business your target audience.

Display Ads Campaigns

Display ad campaigns can also be another portion of your campaign. These type of ads offer deep targeting options, but they tend to have a lower click-through-rate (CTR). On the bright side, a large number of impressions from display ads can help with brand building and additional search traffic.

Remarketing Ads Campaigns

Remarketing ads are responsive banner ads that appear on multiple websites for individuals that have already been to your Passaic business’s website. This gives you an advantage since these individuals already have shown an interest, this is helping your company with brand awareness and improving your conversion rate of advertising.

PPC Ad Optimization

We optimize your PPC campaign with tested copy, keywords, target and ad extensions. While we run your campaigns, we will continually test ads, bids and keyword variations to help you gain the greatest return-on-investment (ROI) for your Passaic business. PPC Ad Optimization will be a regular portion of your advertising campaign.

Conversion Tracking

As you have already seen, we have the ability to provide you with an accurate return-on-investment (ROI), and in order to do that, we install dynamic phone and conversion tracking. When any of your customers resulting from your PPC campaign decide to call your Passaic business, fill out a web form or provide contact information we can record this information. This will help you understand how many leads or products were purchased from your campaign.

Regular Reporting

When it comes to your PPC Campaign, we always try to keep you informed. You will receive a weekly update and a monthly update. At the end of the month, we will send you a custom PPC report that details the results of your campaign with any accompanying notes. During the end of each week, we will send you notes about your campaign that include any updates and upcoming changes.

PPC Management FAQs

Most web traffic is derived from search engines that your potential customers are using. This type of traffic will offer you customers who are interested in your products, services and perhaps even your Passaic company.
There are numerous targeting options available for Pay-Per-Click (PPC) advertising. For your Passaic business, the best option for you is to target ads to particular sets of keywords or topics that users will enter into search engines. This ability to specifically target individuals will be the greatest return-on-investment (ROI) for your Passaic business.

Ads can also be targeted based on location of searcher, time of day, type of device and income level. There are also display Ads and remarketing Ads that include demographics and psychographic attributes.

Pay-Per-Click (PPC) advertising works similar to an auction. There are many different advertisers who will bid on the same exact keywords that you want to use for your Passaic business. When you bid an amount, it means the price that you are willing to pay for a click on your ad (cost-per-click).

Whoever wins the auction is then placed on the top spot in the search engine results and this also depends on who had the highest Ad Rank. Ad Rank has two big factors: cost-per-click (CPC) that advertisers will pay and the quality score of their ad.

Quality score is then determined by a few different factors that include relevancy of ad copy, expected click-through-rate (CTR), and the landing page where the ad points to, and ad extensions.

When we pair the quality score and CPC bid we will get the Ad Rank that helps determine how advertisers are shown in the search results.

The amount for PPC ads will vary due to how much your cost-per-click (CPC) is. So, when other advertisers bid on the keywords that you want, it will increase your CPC bid resulting in an increase for your final CPC.

If you have a lower quality score this will increase the CPC, while a higher quality score will lower your CPC.

The term Quality Score refers to the method of measuring how relevant an ad and its landing page are for users that utilize your keywords. The more relevant that these aspects are, the more likely Google is to display your ads to users. To reiterate, a high-quality score with a lower bid can rank number one compared to an ad with a low-quality score and a higher bid.

PPC ads will appear in different places on websites depending on what type you have chosen for your Passaic business.

There are three kinds that we offer: search advertising, display advertising, and remarketing ads.

Search Advertising- Search Ads will be displayed above or below organic search results in search engines like Google, Bing and their partner sites.

Display Advertising- These type of ads are banner images, video or rich-content ads that are displayed on websites that agree to display advertising. These websites are all a part of a larger network that agrees to be open to advertising, including YouTube that is owned by Google. You can decide what websites will display your ads based on certain keywords and topics.

Remarketing Ads-
Remarketing ads are placed on websites for individuals who have already visited your site. You can also limit what type of websites they are displayed on.  

Yes, we give you the ability to use any existing PPC accounts through Adwords or Bing Ads. We will run our campaigns through your accounts, and if you do not have one, we will build one for you.

At any time, if you need to end our services, we will help you transition and give you all of the required access to the ad accounts.

PPC Services to Grow Your Company in Passaic, NJ

You are looking to grow your Passaic business and Mack Media can offer you multiple ways to do this, starting with PPC advertising. Our PPC efforts will provide you with effective, honest and ROI-driven results. We work with your Passaic business, your budget and we make sure that your campaign is as effective as they come. Mack Media is CT, NY & NJ’s PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO)social media marketing (SMM)web design & development and Email Marketing.

Call us today: 203-778-1120