PPC

Bayonne, NJ Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Bayonne Business With PPC Advertising

The Mack Media Group is the solution to improving the traffic your Bayonne business receives through Pay-per-click (PPC) advertising. Potential costumers will be influenced to view your website before any of your competitor’s. By establishing Adwords. Bing Ads and other strategies, your business can reach an audience of potential costumers with ease.

Some agencies offer PPC management services, but a lot forget about your return on investment (ROI)  in the process. Through keyword and competitor research, your advertising plan will always be ahead of the pack. Your campaign will be continually monitored to give your Bayonne business the best possible ROI. The Mack Media Group is your solution to PPC advertising services in the NJ area, so give us a call today: 203-456-9671.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

The marketing investment you put towards your PPC advertising is important to your Bayonne business. By monitoring dynamic call and conversion tracking, our team is able to determine the number of customers converted through your PPC campaign. You’ll always have a clear judgment of how your strategy is paying off for your business.

TRANSPARENT WORK

Our strategies towards your PPC services are always clear for our clients. If you ever need help or have questions about our services, we’re here to help answer them.

CONSISTENT OPTIMIZATION

Pay-per-click advertising is consistently changing. Here at The Mack Media Group, we continuously monitor your PPC campaigns to adjust budgets and targets. We want your PPC campaign to be successful for you and your business.

REGULAR REPORTING

The progress of your campaign will always be transparent. A weekly report will keep you updated through every step in the process. Additionally, we conduct an in-depth report at the end of every month outlining impressions, clicks, conversions and any updates on your PPC campaign strategy.

What is Included in Your Bayonne PPC Services?

Keyword Research

Before we begin your PPC campaign, we first conduct our keyword research. We find the most relevant keywords for your Bayonne business to market to the right audience to increase sales. Without keyword research, your strategy will be inefficient and your marketing dollars will not produce the same revenue.

Competitor Analysis

By studying your competitor’s strategies, we can establish the best plan for your PPC campaign. We can effectively understand what the Ppc practices are for other businesses in your industry, ensuring that your strategy will come out on top.

Google Adwords Setup

Google Adwords tends to be the primary source for PPC advertising. Campaigns, ad groups, keywords and ads are used in google search results to optimize traffic. These advertisements are effective for reaching potential costumers who are directly interested in your products or services.

Bing Ads Setup

While PPC campaigns are normally carried out on Google Adwords, there is also an advantage to advertising through Bing Ads. If Google Adwords isn’t generating enough traffic, Bing can be the key factor for marketing your business.

Search Ads Campaigns

Paid search ads are the primary method in which PPC advertising takes place. Your advertisements will then display in search engine results on Google and Bing. This generates the highest return on investment, since the customers who are searching these engines are specifically looking for your services.

Display Ads Campaigns

Display Ads, such as banner images and videos, can also be used to market your business. While these tend to produce a lower click-through-rate (CTR), they are still effective for targeting an audience specific to your Bayonne business. These ads can produce a large number of impressions which will help build your brand and produce more search traffic.

Remarketing Ads Campaigns

Remarketing ads can be productive for customers who have already view your Bayonne business website. By displaying ads on different websites than your own, you can improve conversion rates by reaching costumers who may already be interested in your business.

PPC Ad Optimization

Your PPC strategies are customized with tested copy, keywords, targeting and ad extensions. We continuously test the ads, checking keyword variations and making changes to optimize the traffic to your site. PPC Ad optimization is included in most ad campaigns.

Conversion Tracking

Your return-on-investment is calculated using dynamic phone and conversion tracking. Any online costumer who calls, performs a website action or provides their contact information can be recorded.This tracking will allow your to determine how many conversions and purchases have been created from your PPC advertising.

Regular Reporting

In order to keep you up to date throughout the process, we send a weekly email detailing the work produced and any upcoming plans for your PPC advertising. Each month, we include a complete PPC report showing the results and metrics of your campaign.

PPC Management FAQs

A majority of your website traffic comes from search engines. The traffic that search engines generate provide you with potential customers interested in your services or products. Displaying your website in organic or natural (Search Engine Optimization), will take more time than PPC management.

Pay-per-click (PPC) advertising places you above and below the organic search results of Google, Bing and their search partners. You will give you immediate leads and customers for your Danbury business.

Pay-per-click (PPC) advertising offers a range of targeting options. Most important, it can help target particular sets of keywords or topics that users will use in a search engine. Once you have targeted the keywords, you will be able to display ads to individuals who would be interested in your services or product.


There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

With pay-per-click (PPC) advertising,  Google Adwords and Bing Ads work as an auction. Competing advertisers bid amounts they would like to pay for every click on their ad (cost-per-click), and this will be displayed for certain keywords.

After winning the auction, the advertisement will be placed on the top spot in the search engine depending on which ad has the highest Ad rank. Ad rank consists of two aspects: cost-per-click (CPC) what an advertiser is willing to pay for a bid and the quality score of their ad.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.

Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The amount for a PPC ad will not always be the same. It can depend on how much an advertiser is bidding on a keyword. So, the higher a cost-per-click (CPC) bid will have to be, but it will also increase your final CPC.

A lower quality score will increase CPC. A higher quality score lowers your CPC.

Quality score is used to find how well  an ad and landing page match to a searcher’s keywords. If your ad is more relevant to users than it will be displayed more often to a searcher. In the end, an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

PPC ads will appear in multiple places depending on the type and setup.

Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.

Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. This also includes Youtube, a site owned by Google. It’s best to decide on websites that offer the same keywords, topics and many other factors.

Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Of course. We can run our ads through your existing Adwords or Bing account. Don’t have an account? Don’t worry, we can build on for you.

In the event that you wish to end our services, we can still give you the required access to the ad accounts.

PPC Services to Grow Your Company in Bayonne, NJ

If you are hoping to grow your business through PPC management, look no further than The Mack Media Group. Our trustworthy, ROI-driven services provide the best results for our clients and their businesses. We work with your budget to create the PPC advertising plan for you.


The Mack Media Group specializes in PPC management, Search Engine Optimization (SEO), Social Media Marketing (smm), web design & development. If your Bayonne business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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