PPC

Newark, NJ’s Pay-Per-Click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Newark Business With PPC Advertising

Are you looking for a new way to grow your Newark business while increasing your conversions? Pay-Per-Click (PPC) Advertising, the use of paid ads within search engines, can help any business be seen by their target audience by using AdWords, Bing Ads and so on.

Letting an agency manage your PPC advertising is only one side of things. Acquiring a positive Return-On-Investment (ROI) is an entirely different story and not one that many can tell. After we begin your campaign, we will continuously review and optimize your advertising to make sure that you are always receiving the greatest Return-On-Investment (ROI). Mack Media Group is CT, NY & NJ’s trusted PPC Management agency.

Call us today at 203-778-1120

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

Any attempt or investment into marketing for your Newark business is always going to be a big deal and you should know where your investment is going. In order to give you an answer, we use dynamic call and conversion tracking that will give you the exact number of customers that were generated through your PPC campaign.

TRANSPARENT WORK

Here at Mack Media, we are always proud of our PPC management efforts and we will always share how we conduct your campaign. If you ever have any questions, please feel free to reach out to us via email or phone. If you ever need to end our services, we will give you access to your AdWords & Bing Ads accounts.

CONSISTENT OPTIMIZATION

Pay-Per-Click (PPC) Advertising is not a marketing medium that you can leave on its own. It has to be regularly updated and watched closely. We will also test your ad copy, adjust your budget and targets accordingly to provide you with the greatest Return-On-Investment (ROI). We want your Newark business to be successful and we work hard to do so.

REGULAR REPORTING

When it comes to your Newark business’ campaign, we will always keep you involved. To do so, we will send you regular updates on a weekly and monthly basis. Both reports will include detailed information about your impressions, clicks, conversions, and any changes to your campaign.

What is Included in Your Newark PPC Services?

Keyword Research

Even before we begin the PPC campaign for your Newark business, we will conduct in-depth keyword research to find the most relevant and rewarding keywords for your plan. By doing this, we increase your chances of reaching the individuals that have an intent to purchase. If you do not utilize keyword research, your PPC dollars will quickly be wasted.

Competitor Analysis

Another good practice to keep you ahead from the start is to research the competitors to your Newark business. This way we can take a look at their PPC campaign and determine how to create a better campaign for your Newark business.

Google Adwords Setup

The primary platform that we use to conduct PPC advertising is the Google AdWords platform. We will then create, test and run campaigns, Adgroups, keywords, and ads in Google Search Results as well as the possibility of partner search engines.

Bing Ads Setup

After we build out your campaign in Google AdWords, we can also recreate the same campaign in Bing Ads if you wish. A lot of the time we may result to using Bing Ads if Google AdWords is not performing and not providing enough search traffic.

Search Ads Campaigns

Pay-Per-Click (PPC) Ads are primarily paid search ads and these advertisements will be displayed on Google and Bing search results. Search Ads are known to offer the highest Return-On-Investment (ROI) due to how they target individuals who are looking for your products, services or offerings.

Display Ads Campaigns

Display Ads are another type of PPC ad that you can also utilize. They typically will offer deep targeting options, but with a lower Click-Through-Rate (CTR). On the bright side, display ads do have a large number of impressions and can offer your Newark business more opportunities for brand building and extra search traffic.

Remarketing Ads Campaigns

Another type of PPC ad is Remarketing Ads that will be displayed on multiple websites for users who have already visited your website. Since these users have already shown interest in your brand, services or other offerings, this type of targeting can help you improve your conversion rate.

PPC Ad Optimization

For your Newark business, we will regularly optimize your PPC campaigns with tested copy, keywords, targeting and ad extensions. By doing so, we are increasing your chances of gaining a positive Return-On-Investment (ROI) for your Newark business. PPC Ad Optimization will always be a regular part of your advertising campaign.

Conversion Tracking

To make sure that your Newark business receives a measurable Return-On-Investment (ROI) we will install dynamic phone and conversion tracking. This way, when any customer calls your Newark business, fills out your web form or provides contact information, we can track the source. We will also let you know how many leads or products purchased came from our Pay-Per-Click (PPC) efforts.

Regular Reporting

To keep you up to speed with your Pay-Per-Click (PPC) advertising campaign, we will regularly send you weekly and monthly reports. These reports will give you insight into any progress, upcoming plans, impressions, clicks and much more. At the end of the month, we will send you a custom PPC report that details the results of your campaign and extra notes to go with it.

PPC Management FAQs

Almost all of your website traffic will be the result of a search engine. Search engines will help provide your Newark business with relevant individuals who want to purchase your products or services. Sure, you can use Search Engine Optimization (SEO), but if you want quicker results, PPC Ads are your best bet.

Pay-Per-Click (PPC) Advertising will give you instant access to your target audience by showing your website above or below the organic search results in search engines.

Pay-Per-Click (PPC) will give your Newark business a few different options for targeting. The most important is the ability to target specific keywords or topics that search engine users will enter. Instead of focusing on every single user, you will be able to pinpoint the ones who are interested in your service or product and who want to purchase from your Newark business.

Ads can also be targeted based on the location of the searcher, time of day, device type and income level. If you utilize display ads or remarketing ads, you can also target by demographic and psychographic attributes.

Pay-Per-Click (PPC) Ads work in an auction. Chances are that the keywords you are looking to invest in are already being bid by other competing advertisers. The amount for each of your bids will be how much you are willing to pay for the ad (cost-per-click).

Whoever wins the auction will have their website placed in the top spot in the search results. Placement can also be dependent on who has the highest Ad Rank. Ad Rank consists of the Cost-Per-Click (CPC) and quality score of an ad.

Quality score comes from factors such as relevancy of the ad copy, expected Click-Through-Rate (CTR), the content of the landing page the ad points at, and ad extensions. When you combine the quality score and CPC bid, you will receive the Ad Rank for your Newark business.

We won’t ever be able to tell you how much clicks will cost for your PPC Ad because this is always changing. It all depends on how much the keywords are going for (CPC) which will also increase your overall CPC.

Think of it in this way: having a lower quality score will increase the CPC while having a higher quality score will lower your CPC.

Quality Score is measured by how relevant an ad is and its landing page are for a user in the search engines.

PPC ads will be placed in different locations on websites depending on what kind of set up you want for your ads.

Search Advertising- Search Ads will be shown above or below the organic or natural search results in search engines like Google, Bing, and their search partners.

Display Advertising-Display Ads will be shown as banner images, video, or rich-content that are only displayed on websites that agree to display advertisement. All of these sites are a part of a larger network of sites open to advertising which also includes YouTube (owned by Google). Your Newark business also has the ability to choose which types of websites will display your ads based on keywords, topics, and other factors.

Remarketing Ads-Remarketing Ads are very similar to Display ads, in fact, they are the same thing with one big difference. The difference comes from how remarketing ads are only shown to customers who have already visited your site or a specific page on your site.

Of course! Using an existing PPC account will only speed up the process, and we can take your Adwords or Bing Ads and run our campaigns through them. If you do not have an account, we will make one for your Newark business.

If at any time, you need to end our services, we will provide you with all of the required access to your ad accounts.

PPC Services to Grow Your Company in Newark, NJ

Looking to grow your Newark business but on a time limit? No problem, Mack Media can extend its PPC management services to get you ranking in no time for your specific keywords and topics. We offer effective, honest and ROI-driven results, every time. Mack Media is your trusted PPC Management Company throughout CT, NY & NJ.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development, and Email Marketing.

Call us today at 203-778-1120

GET A FREE QUOTE