PPC

New Brunswick, NJ Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your New Brunswick Business With PPC Advertising

The Mack Media Group can help grow the online presence of your New Brunswick business through our pay-per-click (PPC) advertising services. Through Google Adwords, Bing Ads and other methods, we can improve the traffic of new customers to your website. Your audience will be larger and more appropriate as we study the best tactics to market to your ideal audience.

Reaching a positive ROI on your PPC is one of our top priorities. Our research strategy, including keyword and competitor research, allow us to optimize your campaign for your unique industry. After your campaign is functionally running, we routinely research the advertising to optimize your future options. All of these services allow you to receive the best return on investment (ROI) for your New Brunswick business. The Mack Media Group is New Jersey’s most trusted PPC advertising agency, so give us call today:  203-456-9671.

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

Any investment made toward marketing your New Brunswick business is important. The revenue you generate through your investment is equally important. By using dynamic call and conversion tracking, we can determine the number of customers gained through your PPC strategy to determine your ROI.

TRANSPARENT WORK

The strategies and tactics we use on PPC management are always laid out and clear for our clients. If you ever have questions or concerns during the process, we are only an email or phone call away from addressing them.

CONSISTENT OPTIMIZATION

Pay-per-click advertising plans should be consistently updated to reflect new markets. Here at The Mack Media Group, we monitor you PPC strategy and make any necessary changes when appropriate. The PPC campaign we develop will reflect the most successful strategy for your business.

REGULAR REPORTING

You will always be in the driver’s seat. An update will be sent every week to update you on the progress of your PPC advertising. At the end of every month, we send out an in-depth analysis detailing any impressions, clicks, conversions and changes we have made to your campaign.

What is Included in Your New Brunswick PPC Services?

Keyword Research

The best place to start your PPC campaign is by conducting research. Through keyword research, we can identify relevant keywords to your New Brunswick business that will produce appropriate traffic to your site. This will  increase the conversions and sales of your site, meaning you’ll get the most out of your PPC investment.

Competitor Analysis

Competitor research can be a great strategy for understanding each factor of your PPC campaign. This research can produce insights into effective and ineffective strategies in your industry. Furthermore, your strategy will be specifically designed to beat out your competitors on relevant search result pages.

Google Adwords Setup

PPC advertising is largely conducted on a Google Adwords platform. Google Search Results include campaigns, ad groups, keywords and ads. Costumers who are directly interested in your services will be shown your advertisement in their search results.

Bing Ads Setup

While PPC campaigns are primarily done in Google Adwords, your campaign can also take advantage of Bing Ads. We use Bing Ads to generate even higher levels of traffic to your site, especially if Google Adwords does not generate enough alone.

Search Ads Campaigns

PPC advertising is practiced mostly through paid search ads. The advertisements are thus displayed on Google and Bing search results. The target audience is large and directly interested in your services, meaning these advertisements provide a high return on investment.

Display Ads Campaigns

Display ads, including banner images and videos, can also be used to promote your business. These ads target audiences specific to your New Brunswick business, although they tend to produce a lower click-through-rate (CTR). With this being said, they still can produce a large number of impressions which will help brand your business and produce more search traffic.

Remarketing Ads Campaigns

Potential customers may have viewed your New Brunswick business before. For these customers, remarking techniques may be the most effective strategies. These ads display on sites, other than your own, and can convert customers interested in your business.

PPC Ad Optimization

We customize your campaigns with tested copy, keywords, targeting and ad extensions. While the ads are running, we routinely test the ads and check keyword variation to produce the most appropriate traffic to your site. PPC advertising optimization will be included in most ad campaigns.

Conversion Tracking

Your return on investment is of the utmost importance. In order to determine your ROI, we utilize dynamic phone and conversion tracking. These help us calculate the exact number of leads and purchases your PPC advertising strategies have generated for your New Brunswick business.

Regular Reporting

In order to keep you up to date on your PPC management plan, we send weekly email updates outlying the progress of your campaign. Our custom PPC report outlines the in-depth metrics and results of your campaign at the end of every month.

PPC Management FAQs

A majority of your website traffic comes from search engines. The traffic that search engines generate provide you with potential customers interested in your services or products. Displaying your website in organic or natural (Search Engine Optimization), will take more time than PPC management.

Pay-per-click (PPC) advertising places you above and below the organic search results of Google, Bing and their search partners. You will give you immediate leads and customers for your Danbury business.

Pay-per-click (PPC) advertising offers a range of targeting options. Most important, it can help target particular sets of keywords or topics that users will use in a search engine. Once you have targeted the keywords, you will be able to display ads to individuals who would be interested in your services or product.


There are also other factors such as location, time, device type or income. Display ads and remarketing can also be influenced by demographic and psychographic attributes.

With pay-per-click (PPC) advertising,  Google Adwords and Bing Ads work as an auction. Competing advertisers bid amounts they would like to pay for every click on their ad (cost-per-click), and this will be displayed for certain keywords.

After winning the auction, the advertisement will be placed on the top spot in the search engine depending on which ad has the highest Ad rank. Ad rank consists of two aspects: cost-per-click (CPC) what an advertiser is willing to pay for a bid and the quality score of their ad.

Quality score is determined by the relevancy of an ad copy, expected click-through-rate and content on landing page, as well as ad extensions.

Combining the quality score and the CPC bid will result in an Ad rank which determines the order of advertisers in the search engine.

The amount for a PPC ad will not always be the same. It can depend on how much an advertiser is bidding on a keyword. So, the higher a cost-per-click (CPC) bid will have to be, but it will also increase your final CPC.

A lower quality score will increase CPC. A higher quality score lowers your CPC.

Quality score is used to find how well  an ad and landing page match to a searcher’s keywords. If your ad is more relevant to users than it will be displayed more often to a searcher. In the end, an ad with a high quality score for a keyword can rank higher even with a lower bid than an ad with a low quality score and a higher bid.

PPC ads will appear in multiple places depending on the type and setup.

Search Advertising- search ads are usually found above or below organic search results in Google, Bing and their search partners.

Display Advertising- Display ads consist of banners (images), video or rich-content ads on websites that have agreed to display the ads. This also includes Youtube, a site owned by Google. It’s best to decide on websites that offer the same keywords, topics and many other factors.

Remarketing Ads- Remarketing ads run similarly to display ads and work within the display network. But, remarketing ads can only be shown to users who have previously visited your website or specific parts of your website. If you wish to do so, you can also limit the type of websites that display your ads.

Of course. We can run our ads through your existing Adwords or Bing account. Don’t have an account? Don’t worry, we can build on for you.

In the event that you wish to end our services, we can still give you the required access to the ad accounts.

PPC Services to Grow Your Company in New Brunswick, NJ

The Mack Media Group is the answer to all of your PPC management needs. We provide trustworthy, ROI-driven PPC services specifically designed to provide our customers with a PPC strategy fitted for their New Brunswick business. Your budget is always put into consideration while we construct the PPC campaign perfect for your business.


The Mack Media Group specializes in PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. If your New Brunswick business is looking for help in these areas, don’t hesitate to call us: 203-456-9671.

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