Union, NJ Pay-per-click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

Building Your Union Business With PPC Advertising

Mack Media will help your Union business with all Pay-Per-Click Advertising needs. When you have the correct PPC management put into place, you will be able to drive numerous customers to your website. We utilize Adwords, Bing Ads, and partner sites to find you the right spot to market your Union business.

Most agencies will help you with your PPC advertising, but how many can help you acquire a positive ROI on your PPC? Our team runs exhaustive keyword & competitor research even before we start your PPC campaign. Once we begin your campaign, we will review it regularly and optimize your advertising so that you will receive the best return-on-investment (ROI). Mack Media is CT, NY & NJ’s trusted PPC agency.

Call us today: 203-778-1120

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Why Trust the Mack Media Group with Your Union PPC Management?


When you spend marketing dollars on your Union business it becomes an investment. To track your investment into PPC management, we put in place dynamic call and conversion tracking that will give you the exact number of customers that came through your PPC campaign. This will also help figure out your ROI.


All of our work is honest, especially when it comes to any of the strategies or tactics for your Union business. If you ever have any questions for our team members, we can always be reached by phone or email. If you ever wish to end our services, you can still keep your Adwords & Bing Ad Accounts.


Pay-Per-Click (PPC) advertising cannot be set aside, it needs to be routinely checked and reviewed. Your budget also needs to be adjusted regularly and we also continuously test ad copy. We want your PPC campaign to be successful, so we take the time and effort to make it so.


Your Union business is always involved in your PPC campaign. In order to inform you, we send you monthly and weekly emails. Our monthly reports includes a custom report with impressions, clicks, conversions, and changes for your campaign. At the end of each week, we also send you updates about your work and progress.

What is Included in Your Union PPC Services?

Keyword Research

Even before your Union business campaign begins, we utilize in-depth keyword research. This helps our team find the best possible keyword variations to describe your brand and help you be found by customers who would like to purchase your products or use your services. If you left out keyword research from your campaign, your marketing dollars would be wasted.

Competitor Analysis

In most cases, your Union business will always need to scope out your competition, and this will help us figure out how to build your PPC campaign. Your competitors have most likely invested time and money into their own PPC campaign. So, we evaluate their keyword targets and budget to create you a profitable PPC campaign.

Google Adwords Setup

We primarily set up our PPC advertising through the Google Adwords platform. This includes campaigns, Adgroups, keywords, and ads as well as testing them in Google Search Results and partner search engines. If you advertise your Union business in search results, you are more likely to find customers who want to invest in your services or your products.

Bing Ads Setup

After we create your PPC campaigns in Google Adwords, we also have the option to recreate and optimize them for other search engines like Bing Ads. We can result to using Bing Ads if you see no search traffic from Google Adwords or if your target audience mostly uses Bing or other search partners.

Search Ads Campaigns

Your PPC advertising will be conducted through paid search ads. This type of advertising will be displayed in Google and Bing search results. Search ads will offer you the highest return-on-investment (ROI) because it makes it easier for your Union business to be found by your target audience who wants to invest in your purchases and services.

Display Ads Campaigns

Your Union business can also utilize display ads, but they are not always as efficient. This type of ad will offer deep targeting options but have a lower click-through-rate (CTR). On a positive note, display ads can have a large number of impressions and help your Union business with brand building and more search traffic.

Remarketing Ads Campaigns

Another type of PPC advertising that you can use is remarketing ads, these are normally responsive banner ads that target individuals who have already visited your Union business website. This is a great tool, it will help you advertise to those who already want to invest in your services or purchase your products. It also helps with brand awareness and improving your conversion rate.

PPC Ad Optimization

The PPC campaigns for your Union business will be optimized with tested copy, keywords, targeting and ad extensions. While your campaigns are running, we test ads, bids and keyword variations to result in an extraordinary number of new customers for your marketing dollars. PPC Ad Optimization will be a regular piece of your advertising campaign.

Conversion Tracking

To help you find out your return-on-investment (ROI) we put in place dynamic phone and conversion tracking. When customers call your business, fill out a web form, or puts contact information in a web chat, we can track it. This will help you find out how many leads or products purchased came from our PPC efforts.

Regular Reporting

We will keep you informed about your campaign on a regular basis. This includes a weekly email that will go over the work made on your campaign for the past week and upcoming plans to improve it. You will also receive a custom PPC report at the end of each month that includes additional and detailed notes about your campaign.

PPC Management FAQs

Digital advertising has become more popular than traditional marketing, so if you want to get the word out about your Union business, you will utilize PPC management. PPC ads will provide you with more search engine traffic and lead you to customers who want your services or products. You can have your ads display naturally or organically with Search Engine Optimization (SEO), but it will take time and PPC ads will display above and below SEO ads.
PPC advertising will give you several targeting options. The most relevant to your Union business will be the ability to target ads with keywords or topics that search engine users will enter. This type of specific targeting will allow you to display ads for consumers who want to purchase from your Union business or look into your services.

Ads also have the ability to target location of the searcher, time of day, type of device and income level. Display Ads and Remarketing Ads will also assist you with demographic and psychographic attributes.

Pay-Per-Click (PPC) Advertising acts like an auction. When you have keywords that you want to bid on, you will be competing against other businesses that want to advertise the same way. So, when you increase your bid (cost-per-click) you are essentially saying how much you will pay for your advertisement.

Whoever wins the auction will be placed in the top spot of the search results depending on who has the highest Ad rank. Ad rank comes from two things: cost-per-click (CPC) of how much an advertiser will pay (bird) and quality score of the ad.

Your quality score is determined by the relevancy of your ad copy, expected click-through-rate (CTR), the content on the landing page where your ad will point to, and any ad extensions.

Together the quality score and CPC bid will give you your Ad rank. Ad rank helps platforms determine the order of advertisers in the search results.

The cost of PPC ads will vary. It depends on how much advertisers are bidding on keywords, and the higher your cost-per-click (CPC) bid, the higher your final CPC will be.

A lower quality score will increase your CPC, while a higher quality score will lower your CPC.

Quality score is measured by how relevant an ad is and its landing page for searchers keywords. If it is more relevant, you are more likely to have Google display your ads for users. Overall, an ad with a higher quality score for specific keywords can rank number one with a lower bid compared to an ad with a low-quality score and a higher bid.

 PPC ads will be placed in different spots depending on type and setup.

Search advertising- Search ads will be displayed above or below organic or natural search results in Google, Bing and other partner sites.

Display advertising-Display ads are banner images, video or rich-content ads that will be on individual websites that agree to display advertising. These websites are all a part of a display network which also includes YouTube (owned by Google). You also have the ability to decide on what kind of websites display your ads based on keywords, topics, and other factors.

Remarketing Ads-Remarketing ads are similar to display ads, except for their unique aspects. These type of ads are placed on websites in the display network but advertised for users who have already been to your Union business website. This gives you an opportunity to keep displaying ads for those who would like to make purchases from your business or look into your services.

Already have Adwords and Bing Ad accounts? No problem, we can run our campaigns through them. If you do not have any accounts, we can build them for you.

If you choose to end our services, we will give you access to your accounts.

PPC Services to Grow Your Company in Union, NJ

Are you looking to grow your Union business, but not sure where to begin? Our PPC Management services are a fantastic investment for you to find more customers that are interested in your services or products. We work right alongside your Union business and your budget to create the most effective PPC advertising campaign. Mack Media is CT, NY & NJ’s most trusted PPC Management Company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO)social media marketing (SMM)web design & development and Email Marketing.

Call us today: 203-778-1120