Setting up a Facebook Business Manager Account and Creating Your First Campaign
Facebook is the third most visited site on the web, with 68% of Americans using the platform. Out of the 80 million medium and small business pages on Facebook, 6 million advertise on Facebook. Advertising is made easy by creating and using a Facebook Business Manager Account. Facebook Business Manager is a free platform offered by Facebook to help you organize your business pages and ad accounts. Having a Business Manager Account allows you to have all of your information in one convenient and easy to use space.
In this blog, we will further define Facebook Business Manager, and explain how you can successfully set up an account, manage your profiles, the types of ads you should be running, and why Business Manager can help your business.
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1. What is Facebook Business Manager?
2. Setting Up Your Facebook Business Manager Account
3. How does the Ad manager work? Setting up your first campaign
What is Facebook Business Manager?
Facebook Business Manager is a central hub for all of your business information. This information includes, but is not limited to, Facebook pages, Business Manager Ad Accounts, Page Posts, and Ads. Setting up an account is a simple way to keep everything organized and secure. If you use Facebook for your business, Facebook Business Manager is the easy tool to use in order to separate your professional and personal information.
Before Facebook Business Manager, a company would rely on individuals to manage from their personal profiles. With the help of Ads Manager, companies are now able to provide access to authorized employees who will manage the pages and ad accounts all in a single location.
Facebook Business Manager not only allows you to conveniently have all of your content in one place, but it is also capable of giving you detailed analytics about your Facebook page and your ad performance. With the help of different campaign types and targeting options, you can focus on your business’ goals.
Setting Up Your Facebook Business Manager Account
You may be asking yourself, where do I start? The very first step is to simply create an account. Start by visiting https://business.facebook.com/
The Manager should be set up by the company owner, CEO, or the main Admin. The person setting up the account will be the Master User. When you’ve reached the Home Page, Click Create Account
The next step is to start inputting your Business Information, like your Business Name, Your Name, and your Business Email
After submitting that information, Business Manager will continue to prompt you for additional information about your Business Details.
Once you’ve created your account, you will have a Menu and Navigation that allows you to manage assets, Facebook pages, ad accounts, apps, and pixels.
On the Home page, you’ll be able to see an overview of the Ad Accounts you are running, the amount of Active Campaigns you have running, as well as the Amount Spent on those campaigns.
By Clicking the Ad Account Overview tab, you’ll be able to see the total number of impression your website has gained, and keep track of your spending.
You can also check over your websites Impressions, Reach, Frequency, CPM (Cost per 1,000 Impressions) , Actions, and Amount Spent When you click on an Account Name, it will take you into the Ad Manager, which we will cover a little later.
When you click on Business Settings, on the right of the navigation bar, it will take you to a more in depth view of your Business Information. The sidebar will show you more about Pages, Ad Accounts, Apps, etc.
To access the drop down menu with further applications, hover over the three lines in the top left hand of your screen and click All Tools. Here you’ll be able to discover tools for Planning, Creating and Managing, Measures and Reports, Assets, and Settings.
How does the Ad manager work? Setting up your first campaign
Setting up a Facebook Pixel
A Facebook Pixel is placed on a website in order to report conversions, build audiences and get insight about the people that are visiting your website. Pixels can help you to optimize your ads and to target your audience.
To set up a Pixel within Facebook Business Manager, select Pixel under All Tools in the upper left hand corner of your screen.
Then Click Create New Pixel
Once you’ve entered your Pixels Name and your Website URL you can create your Pixel. Next you’ll need to choose from a list of options on how to input the code onto your webpages.
Once your code has been installed onto your website, you can Install Events. Select the toggle next to the events you’d like to track, such as customers purchasing products, or who is adding products to their cart.
Check that your Pixel is working by downloading the Facebook Pixel Helper in your Google Chrome browser, which will help you to make sure your pixel is tracking properly.
Type of Campaigns
When you decide to run an ad through Facebook Business Manager, the first step is to create a campaign. When setting up your campaign, you’ll need to select an objective for your ad. Facebook Business Manager offers the following on this menu.
- Brand awareness: Used to reach people who will pay attention to your ad as well as increase awareness of your brand.
- Reach: Shows your ad to the maximum amount of people
- Traffic: Send people to a web destination, either on or off Facebook
- Engagement: Get more people to interact with your ads
- App installs: Sends people to app store to download your app
- Video views: Promote your videos
- Lead generation: Gather information about people interested in your business
- Messages: Get people to have conversations with your business
- Conversions: Track and measure conversions
- Product catalog sales: Show items based off your target audience
- Store visits: Promote your business to people nearby
For example, let’s say Brand Awareness and Engagement will be our objectives. Engagement will consist of getting more people to see and engage with your posts or Page, which would include comments, likes, shares, and more. This page can be found under Ads Manager.
Once we’ve defined our Objectives, we’ll set up the details of our campaign. The first section to fill out is the Audience. Here, we will target the location of our audience, their age group, gender, languages and add detailed targeting tools such as interests or behaviors.
Placements will be the next section to fill out. Here, Facebook Business Manager recommends for you to use Automatic Placements, which will maximize your budget by showing your ads where they will perform the best and reach the most people.
Or you can choose Edit Placements, which will then allow you to choose the given platforms your ads will run on through the drop down menu. Note: You can also manage your Instagram page through Facebook Business Manager.
Lastly, we will fill out the Budget and Schedule. This will help us to determine the amount you’ll be spending, and when you’d like for the ads to appear.
Note: Depending on the Objectives chosen, Facebook Business Manager will prompt you to fill out a different set of information based off the goals of the chosen campaign.
Once we’ve created a campaign, we can track its success. We can check our Account Overview, Campaigns, Ad sets, and Ads. We can keep check of the amount we are spending, the reach of our campaigns, and the impressions we gain.
The Importance of Targeting / Creating an audience
Facebook is a key marketing tool that can help grow your business. Starting with a narrow audience and then slowly growing your audience with different interests can aid in broadening your audience. In order to target your audience, you need to get to know your audience. Are you a local business? You may want to target your audience using location, which could include city or zip code. Are you advertising a product for a particular demographic? Choosing the age and gender of the individuals you’d like to reach can get your ads to the right people. Facebook Business Manager has an Audience Insight tab that can help you to target your audience and keep track of your interactions.
Types of ads you can create
Facebook gives you the option to create multiple different ads. You can choose from Photo Ads, Video Ads, Carousel Ads, Slideshow Ads and more.
- Photo Ads gives you the ability to choose a new photo, or boost an existing post with a photo from your page. Photo ads are a simple way to engage your audience through high quality images.
- Video Ads vary in length and can help you to tell a story and show your team in action.
- Carousel Ads allow you to choose up to 10 images or videos which can help you to highlight different aspects of your business.
- Slideshow Ads allow you to put together still images to create something eye catching and easy to load.
Best Practices for Creating Ads on Facebook
Now that you’ve got the tools to create ads via Facebook Business Manager, here are some other tips to be sure you are optimizing the platform.
First, you want to make sure you are choosing the right ad. Facebook is unique in the way that it gives you many options on how to advertise. With this freedom to customize ads, it creates for a more engaging user experience. Making sure to optimize the types of ads Facebook gives you can be the difference between a good or bad ad performance. For example, try using the Carousel ad, which is an interactive way to engage customers with your product.
Another tip is to utilize Facebook Remarketing. Facebook allows for you to deliver ads to individuals who have already interacted with your brand. Facebook Business Manager lets you do this by creating a custom audience. When you create an custom audience, you can choose from people who have visited your website before, who have made a purchase in the past, or someone on your email list. Facebook Remarketing can help you to gain back some of your lost traffic. Knowing how to remarket and brand your business is important in gaining and keeping traffic.
Lastly, make sure you are using the right campaign type for your business needs. Facebook Business Manager allows you to customize your business goals and create ads to target your audience. Distinguish your objectives, whether it be engagement or brand awareness, and follow the steps to creating a successful ad. Utilizing Facebook Business Manager and understanding the best user practices can help define your marketing success.
Why use Facebook Business Manager?
One of the main benefits of using Facebook Business Manager is that you have all of Facebook’s tools conveniently in one place. Business Manager allows you to see the pages and ad accounts you manage and gives you more control over these pages. With one account, you can manage several Facebook pages and ad accounts all at the same time. Facebook Business Manager gives:
- Valuable insight into your audience
- Aids connectivity with past clients or potential future clients
- Adds security
- Free to use
- Time Efficient
If you are looking for a better way to advertise your business via Facebook, Facebook Business Manager could be a valuable, easy to use tool.
Why Mack Media Group?
Using Facebook Business Manager can help you to create ads and track your business information all on one platform. Once you get a handle of the platform, it is fairly easy to use. The benefits of Facebook Business Manager far outweigh the difficulties one may run into when setting up an account or building out ads. If some of this information is overwhelming, or you need additional assistance, The Mack Media Group can help! With our social media marketing services, we can help your business maximize your marketing budget and help you reach your advertising goals.
