Hashtags are everywhere. We’ve all seen them and most of us have probably used them. In case you’re not so sure what they are, here’s an overview:

Hashtags are labels used on social media to make it easier to find posts that are related to a certain theme or specific content. Hashtags link all posts about a specific topic together by simply placing the # symbol in front of a word or a phrase without any spacing or other special characters in the mix.



Using hashtags helps users filter through the amount of information they are receiving on their social media feed. It is most popularly used on Twitter and Instagram. However, it can be used on any social media platform as a way to link conversations together.social media

When using hashtags, you can be general or specific. However, is important to remember that you should be consistent. Using the same hashtag will increase the chances of your target using it. Keep in mind that you need to give your it time to catch on. Changing it up every week is not beneficial. Just remember to check your analytics to see what is working and what isn’t.

social media marketing

Here Is How Hashtags Can Help You:

Simplifying – If you are a single business that has a single message to send, you can simply put it in a hashtag that will connect users across multiple platforms. It is one of the simplest ways to find your target audience and vice-versa.

Compelling – Come up with an interesting hashtag, and you can have users looking at what other people are saying, thus spending more time with your brand. You can also replace your typical call to action with a hashtag, encouraging people to engage more with your profile.

Rewarding – Using an interesting hashtag makes your message stand out from your competitors. This makes it easier to notice your brand. Plus it’s an easy way to get your audience familiar with your products or services.

As great as hashtags are, it is important to remember not to overuse them. Nowadays, the first impression consumers have with your company is your social media site. Your posts should be clear and to the point, using a lot of hashtags will make your message appear chaotic, ultimately making your business appear as unprofessional.


To find out more about how Mack Media Group can help you with your social media  marketing needs, call us at 203-778-1120.

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Karissa attended the University of Hartford where she obtained a Bachelor’s degree. She majored in Communications with a focus on advertising and obtained a minor Marketing. During her time at the university, she was a staff writer for the school’s newspaper, The Informer.