Nowadays, people prefer referring to educational videos to explore new products, learn new methods, improve their professional knowledge, tackle new hobbies, and see the best DIY approaches to any topic. And the better the video quality, the better tool it’ll become for learning and remembering information.

Educational videos are evergreen, retaining their value for a while as long as their content is consistent and accurate. Any video production service in Connecticut will find these videos an excellent long-term investment. 

If you’re looking to make a new educational video, keep the following proven practices in mind:

Quality educational videos in Connecticut

Do: Not Be too Serious and Have Fun

Educational videos don’t have to be strict and boring. You can make them as dramatic and fun as any other video genre, capturing your audience’s attention. After all, if all you do is lecture your viewers, you’ll lose them over time.

Quality educational videos incorporate various visual formats, ranging from 3D animation to time-lapse videos. Each concept gets presented innovatively, challenging the audience to keep on watching.

Aside from that, you can make it more entertaining by incorporating a bit of humor and fun. After all, laughter has been scientifically proven to improve one’s retention of info.

Don’t: Wing It

Never begin filming before completing a script and storyboard. After all, improvisation often doesn’t cut it for educational videos as you need to have accurate information present, and winging it on the spot won’t work.

For Example, The TED Talks, an immensely successful series of educational lectures, are filmed in a cinematic style while being widely disseminated through the video-sharing platform YouTube. Producing high-quality TED Talks is a top priority for the team behind the series, as they acknowledge that audiences respond positively to a more polished presentation. Nowadays, audiences demand cinematic production values.

educational videos - mack media group

Do: Be Straightforward

You must show the main point of your education videos within the first few minutes, as many viewers have a short attention span. And the overall takeaway must be apparent throughout the video. Avoid prolonging your videos, as they won’t leave a lasting impression.

Remember, a series of 8- to 10-minute videos tend to be more efficient than one lengthy 80-minute video. Research has proven that most individuals in education settings have a max attention span of 10 to 15 minutes before getting distracted.

Don’t: Practice Scare Tactics

Education videos often have the terrible habit of scaring viewers to grab their attention. And as impressionable as scare tactics can be, they never work over time. So, avoid issuing warnings, such as informing employees they can get fired for not following safety procedures.

Instead, prioritize positivity. Keep the action rolling, making the overall feel of the videos friendly and helpful.

Educational videos - Mack Media Group

Do: Make it Re-watchable 

The educational video must be accessible to allow people to re-watch it and remind themselves about the information on particular subjects. Consider making an online archive where viewers can share and re-watch your videos. Aside from that, add your videos to YouTube, publish them on your official website, and share them on social media platforms for better reach.

In the long run, you’ll create an archive of videos serving as an encyclopedia of information for your viewers. And your videos will serve as valuable educational content worth preserving, sharing, and re-watching.

Do: Connect With Professionals

We all know educational videos to be powerful teaching tools. And our team of video experts has made thousands of teaching videos, bursting with ideas for education content. Connect with Video Production CT, the leading video production service in Connecticut, today, and let’s begin brainstorming!