Dr. Roseann Capanna-Hodge Custom Web Design & Digital Marketing
Dr. Roseann Capanna-Hodge is a Connecticut Certified School Psychologist, a Licensed Professional Counselor (LPC) and a Board Certified Neurofeedback Provider (BCN).
The website needed to be updated to a modern design and then optimized to drive new patients to the clinic in an ongoing digital marketing campaign.
We built a new website for Dr. Roseann, and set up marketing campaigns along with call and form tracking to analyze the progress made.
Over a 7-month period Dr. Roseann saw a 219% increase in new patient leads through the website as well as a steady increase in her website ranking in the top of Google.
“Why I chose Mack Media is because they understood my mission and what I needed to convey. They not only helped me with my website, but they are able to integrate my website and marketing in a way that really works with me and my business.”
Company
Dr. Roseann Capanna-Hodge is a Connecticut Certified School Psychologist, a Licensed Professional Counselor (LPC) and a Board Certified Neurofeedback Provider (BCN), with more than 20 years working with children, teens, adults and families. She owns and operates two clinics, specializing in Neurofeedback & Biofeedback treatments for conditions including ADHD, ADD, Addiction, Chronic Pain, Lyme, etc.
Goal
While her clinics are state-of-the-art, her website had fallen behind the times. It lacked a true mobile-friendly design and did not best represent the quality of her business. So, an update was in order. One that would make it mobile-friendly and be designed with the end user in mind. Having a new website was the first step. But using it to drive new patients to the clinic was the next step. Before working with the Mack Media Group, Dr. Roseann had seen good growth but she was ready to take it even farther. She asked us to develop a custom digital marketing campaign to help grow her practice.
Work
To improve Dr. Roseann’s online presence, we took the existing content and topics from the old website and built a custom website using WordPress. The new website is mobile-friendly and we were able to use the best elements of her old website and fix the problematic areas. The result was an easy-to-use and informative website to attract new patients. We then built out a custom marketing campaign, focusing on search engine optimization, Google Ads and Bing Ads, along with detailed tracking to analyze the success of the marketing campaigns.
Results
300
Keywords on Google’s 1st Page
The website had a minimal organic presence in Google and other search engines. After carefully implementing onsite and offsite search engine optimization the website saw a huge increase in rankings. If you search ‘neurofeedback therapy’ or ‘biofeedback therapy’ (her specializations) anywhere within 30 miles of her clinics, you’re likely to see her website on the 1st page of Google.
219%
INCREASE IN NEW PATIENT LEADS
Over the 7 month period that we provided Digital Marketing services for Dr. Roseann, her two clinics experienced a 219% increase in patient leads. This is not the number of phone calls or web forms submitted, but the actual number of potential new patients contacting the clinic.
