CT BracesGrowing Multiple Locations
New York Spine Institute provides imaging, physical therapy and minimally invasive surgery for a variety of spinal disorders.
New York Spine Institute needed a steady flow of new patient leads to their different offices. They also needed reliable support from Mack Media.
We built out a custom marketing campaign including search engine optimization and pay-per-click advertising.
New York Spine Institute saw a 122% increase in new patient leads in five months as well as 122 target keywords moving into the top 3 positions.
Building both an increase in new patients contacts through the website and presence on Google.
Company
CT Braces approached us after having had a poor experience with past marketing agencies. They had several different orthodontic offices in Connecticut and needed to grow their new patients sourced from online. We reviewed their existing Adwords campaigns, rankings and past work to identify what needed to be fixed for them to succeed.
Goal
Rather than building a website from scratch or redesigning an existing website, we needed to use their existing website to generate the growth that they were looking for. This along with other restrictions made it a challenging campaign where we would need to find alternative methods to succeed. We needed to build a brand presence and make corrections to the marketing campaigns, but most importantly, the goal was an increase in new patient leads through the website.
Work
Using the website’s current limited CMS (content management system) we improved the existing content of the website, built new pages, corrected interlinking, meta tags, etc. All of these changes on the existing site, slowly but surely had a significant improvement on the traffic and performance of the website.
Results
34%
Increase in New Patient Leads
After only 3 months with the Mack Media Group, CT Braces saw a 34% increase in the number of new patient leads to their orthodontic offices through the website. This was an impressive jump accomplished primarily through SEO and PPC.
71
MORE KEYWORDS ON FIRST PAGE
After 3 months of work the website had 51 more city keyword variations in the top 3 positions of Google and 71 more on the first page. CT Braces now not only ranked in their local town but in surrounding towns, drawing new patients to the clinics.
