We begin by collecting current organic rankings and setting up Google Analytics and Google Webmaster Tools in order to audit your site. We’ll evaluate other small businesses—your competition—to create a solid SEO strategy. Through keyword research, we will create a list of words that are relevant to your services in order to increase web traffic and optimize your small business’s ROI.
Every aspect of your small business’s website, including title tags, meta descriptions, alt tags, site content, internal linking, URL structure, image optimization, and more, will be examined and optimized by Mack Media. Our team will get to know your business so that we can generate compelling site content for the benefit of search engines and users. We boost the organic ranking of your business using white hat link-building techniques.
Following these first two steps, Mack Media will begin to regularly monitor and audit your website for any harmful backlinks. We can also help you determine your small business’ return-on-investment by tracking chat box submissions and phone calls. We will provide you with weekly reports to update you on the progress of your small business’ website.