PPC ADVERTISING FOR SMALL BUSINESS

Be seen on search engines with Pay-Per-Click advertising.

Growing Your
Small Business Online

The Mack Media Group is the best in the game of small business PPC marketing. We will secure your ROI by managing your business’s Bing Ads and Adwords campaigns.

We invest time in keyword research and competitor analysis before initiating your campaign. Following the launch of your campaign we continuously review the data and optimize each ad to maximize your marketing dollars.

Our team is the answer your business has been searching for. We can help improve your PPC and increase your business!

Get a Free Quote

Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!

Noelle M.

I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!

Erika K.

I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.

Dan H.

Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

Chase C.

Our Process

Step 1

Prior to the launch of your PPC marketing campaign, The Mack Media Group does extensive keyword research to identify every keyword applicable to your business. We invest time in this step to ensure your business’s PPC campaign gets off on the right step. We conduct research into your business’s competitors and work to identify keywords beneficial and detrimental to marketing in your industry. We can take advantage of the time and money other businesses have invested in PPC by evaluating their keyword targets and budget to better build yours.

Step 2

Following initial research we construct campaigns, ad groups, ad and keywords. We are sure to take advantage of all potential keyword variations. If beneficial we also build a second sister campaign in Bing Ads.

Step 3

Once your campaign is launched we continue to monitor and improve your ads. We eliminate keywords that aren’t contributing to your campaign, and build additional ads to compete with existing ads. Once conversions improve we begin working on remarketing, and install call and web tracking. This allows us to provide you with in-depth data analysis weekly and monthly.

Pay-Per-Click Management (PPC) FAQs

Why Does My Small Business Need PPC?

Your business attracts business from search engines. These engines are able to provide motivated customers, increase awareness of your business, and ultimately generate leads. allows your business

Pay-Per-Click (PPC) advertising is often a cost effective short cut to produce the aforementioned benefits quickly. This form of advertising allows for instant access to your target audience by prioritizing your ad on search results. Your ad will show up at the top of search results for target keywords above organic results.

Who Can I Target With PPC?

PPC advertising present a wide array of targeting options. The biggest benefit is that this form of advertising allows you to cater ads to a specific subset of users searching for specific keywords. This minimizes wasting advertising dollars on the wrong audience and spend more on people search for your small business or services offered.

Additionally, this form of advertising allows for even more parameters to optimize spending. You can decide what time of day, type of device, and income bracket you would like to which you would like to advertise your business.

How Does PPC Work to Improve My Business?

PPC advertising works similarly to an online auction. Bids are placed on specific keywords, and businesses that are willing to pay more for target keywords receive ad placement. Cost per click or CPC is the amount paid for a specific set of keywords.

How do you win the top spot? By having the highest Ad Rank—a score determined by CPC and quality score. Quality score is based on a number of factors: expected click-through-rate (CTR), relevancy of your ad, content of the landing page , and ad extensions.

Search order is determined by ad rank. Higher ad rank leads to higher positioning. If your rank is the highest, you gain the first PPC spot for your keyword. If your rank is lowest, you may have the fourth or fifth spot and in some cases your ad will not appear.

Can I Use My Own PPC Account?

Yes absolutely! We will manage any ad accounts you have in Adwords or Bing Ads. We will manage your existing campaigns and improve upon them. Additionally we can build an account for you.

And if your services come to an end, we’ll provide you all required access to advertisement accounts.

Where Do My PPC Ads Appear?

It depends! Your PPC ads will above or below organic search results on Bing, Google, and other search partners depending on your specific PPC campaign setup. Display Ads are banners, videos, or rich-content ads displayed on other websites that agree to show them. With PPC advertising you have the ability to select specific websites you’d like your ads to appear, to which demographics, keywords, and other elements. Display ads that are only visible to customers who have visited your website are called Remarketing ads. Of course you can choose where and when they appear as needed.

How Much Will Clicks on my Ads Cost?

The CPC per ad depend on a number of elements in your specific market. Factors such as your bid, market competition, and quality score all play a role in how much each click costs your business. An ad with a high quality score and low cost per click bid can rank higher than a low quality score and high CPC bid.

Why Mack Media?

Our team at the Mack Media Group is comprised of experts in the PPC marketing industry. As a small business ourselves, we understand the importance each dollar in your marketing budget means. For this reason we take it on as our goal to ensure you receive the best possible result for each dollar spent, and a maximum ROI. In addition to maximizing ROI, we employ tracking tactics such as dynamic call and conversion tracking to give an exact number of customers generated to generate the data you need to make informed decisions regarding your digital marketing.

Our PPC campaigns include ad copy testing, active review, and adjustments to budgets and targets to generate a positive ROI for your business. Following each month, we send custom reports for you, outlining clicks, conversions, impressions, and changes made to your campaign.