Social Media Marketing
for eCommerce Businesses

Create a social media marketing strategy that is aimed at building out your eCommerce brand.

Building your Brand

Social media marketing can benefit your eCommerce business by engaging with potential customers everyday on platforms like Facebook, Twitter, Instagram, and LinkedIn.

If used correctly, social media can boost awareness of your business, interact with your local community, and drive high-quality leads. Many businesses don’t utilize social media because of all the other work they have to do for their business, so leave it to us!

The experts at Mack Media Group can generate useful content for all social media accounts. We’ll help with regular social posts as well as paid social media campaigns.

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Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

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Our Process

Step 1

First, we’ll take a look at all of your social media accounts to make sure everything is relevant and up-to-date, and to see what’s working and what’s not. We will then create a social media marketing (SMM) campaign unique for your business. This includes deciding which social media platforms would benefit your business the most and what kind of posts would attract the most visitors.

Step 2

We’ll write and schedule posts to your social media throughout the week. You can approve each post we create or you can generate a general requirement of what you would like to see in your posts. The images we use will be taken from your business or our in-house copywriters will copy right the images. All of this will allow your social media to be interactive keeping in touch with your local community and potential customers.

Step 3

We will then keep up with maintenance to ensure your connections are growing and your social media presence is continuously updated.

FAQ’s

Why Do I Need Social Media?

No matter what industry you are in, social media can is essential to your business. The majority of your potential customers see most of the advertising on social media because of all the time they spend on it. In order to gain as many leads as possible, it’s important to put yourself in front of these potential customers.

Mack Media can help you conquer this modern advertising and increase your presence.

How Often Should I Post on Social Media?

There are two factors that determine how often you should post. The first is the amount of content you have available to post. You can include articles related to eCommerce, video clips, or information about your products and services.

The second factor is your audience. Some audiences enjoy a heavy flow of posts while others will unfollow you if they see too many posts.

We will walk you through how and what to post to your target audience.

Is Social Media Relevant To My Industry?

Yes, social media is extremely relevant to any industry. Studies have shown that 78% of Americans have at least one social media profile, with those top profiles including Facebook, LinkedIn, Twitter, Instagram, and YouTube. Posting on these platforms will definitely increase your chances of being seen by your potential customers.

Keep in mind that all your social media posts don’t need to be about eCommerce. You can keep a line of communication with your community and accept feedback from your customers based on their needs.

To keep your customers coming back for more, create fun and engaging content.

Do I Need To Be On Every Social Network?

No. There are so many social media platforms to choose from, make sure you are selecting platforms that make the most sense to your eCommerce business. Keep in mind the lifestyle of your potential audience and the types of platforms they will be on. Also, keep in mind your new audience. Who do you want to attract? What type of social media platforms will you find them on?

Another important question to keep in mind the value you bring to the social media platform you are using. Make sure you are posting content the viewers on that platform want to see or you will have an unsuccessful social media campaign.

We will help you determine the best platform based on what your target audience uses.

Should I Pay For Social Media Advertising?

Yes, it is recommended to invest in paid social media advertising because it will help amplify your social media campaign.

Organic reach for social media has dropped by 52% in 2016 and Facebook Ads are becoming more and more prevalent in their Newsfeed. With that being said, setting aside a paid advertising budget to take advantage of those ads so that you can appear more in your potential customer’s Newsfeed will ensure that you are getting a larger online presence to stand out against the competition.

Each social media marketing platform has their own individual set of paid advertising offerings. Before you decide to invest in paid advertising, take a look at each option and the cost for each, as well as what your audience would like to see in an ad. The most popular paid ad platform is Facebook Ads due to the increased opportunity to reach a large number of customers.

How Do I Get Started Using Social Media?

Jumping into social media can be overwhelming if you’re inexperienced. But we are here to help. Your first step is to consider your eCommerce business, your mission, and the audience you are wanting to reach. Once you understand this, you can begin to determine the best social media platform to use.

Then consider the type of content you want to post on that social media platform as well as when and how often you want to post. This will help you have a detailed social media plan to help you delve into creating an online social media presence for your eCommerce business.

Mack Media will walk you through each step of the way in getting started on social media and will also do a lot of the social media planning for you. Contact us anytime with questions.

Why Mack Media?

Let Mack Media focus on your social media while you focus on all other aspects of your business. This way you can have an engaging and creative social media without taking away any of your time.

We can help you boost your online presence today. Call us at 203-408-6887