PPC ADVERTISING FOR ECOMMERCE BUSINESSES

Increase your visibility on search engines with Pay-Per-Click advertising.

Growing Your
eCommerce Business Online

Here at Mack Media Group, we not only want to build excellent Bing Ads and Adwords campaign for your eCommerce business, but we also want to give you a positive ROI.

We accomplish this by researching keywords and examining competitors’ campaigns. We don’t stop there. Once your campaign goes live, we can regularly review your advertising to make sure you are getting the maximum benefit from your investment.

We can help you with the PPC needs of your business.

Get a Free Quote

Great company to work with. They explained everything that they were going to do and delivered. Staff is great to work with and extremely knowledgeable with web design. Highly recommend. Two thumbs up!

Romanello Law Firm

Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!

Noelle M.

I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!

Erika K.

I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.

Dan H.

Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

Chase C.

Our Process

Step 1

Before starting your PPC campaign, we’ll research some relevant keywords as well as all variations. We don’t just choose any variation, we will make sure every variation has high traffic and conversion. By looking at your competitors’ campaigns, we’ll be able to tell what is working and what doesn’t so your campaign can as best as possible in the eCommerce industry.

Step 2

Once this initial research is completed, we’ll use it to build your campaigns, adgroups, ads, and keywords. We will make use of any relevant ad extensions. If we see it will benefit your online presence, we can create another campaign on Bing Ads.

Step 3

Once live, we will continue to monitor your ads to make sure they are the best as possible. To make sure appropriate keywords are driving visitors to your site, we’ll make a list of negative keywords and creating new ads. Then, we’ll create a remarketing campaign to increase new conversions and our call and web tracking will determine how PPC has helped your business.

Pay-Per-Click Management (PPC) FAQs

Why Does My eCommerce Business Need PPC?

Most of the visitors to your website have come from search engines. This indicates that people are actively looking for your eCommerce business and then clicking your website for more information.

Using search engine optimization can take longer to deliver your desired results, so Pay-Per-Click can give you the immediate results you are looking for. By using PPC, your website will be at the very top of search engines, even above the organic results. This will bring qualified leads to your eCommerce business.

How Does PPC Work to Improve My eCommerce Business?

With PPC, there are multiple advertisers bidding a certain amount of money in an online auction for a click on their ad.

Whoever wins the bid will have their ad placed at the very top of the page. The bid is not the only factor; your Ad Rank, which is determined by your cost-per-click (CPC) and quality score, also determines who wins the auction. Your quality score will increase with your ad relevance, click-through-rate (CTR), ad extensions, and landing page content.

The order of the search results is dependent on your Ad Rank.

The more high quality your ad is, the more likely it will produce leads.

Where do my PPC ads appear?

There are several different ways that depend on the ad. Search Ads appear in the search results on a search engine, and Display Ads appear as banner ads, videos, or rich-content ads that display on other websites. You can choose which websites these ads appear on. You can also setup a remarketing campaign, which is a Display Ad that appears to customers who have already visited your website.

Who Can I Target with PPC?

There are many different audiences you can choose to target with your PPC campaign. Normally, the target audience includes anyone searching for the selected keywords for your campaign.

If you want to narrow your audience down, you can choose to only target audience searches that happen on certain days and times, the device they are searching on, and their income level. Display and Remarketing Ads offer even more specific audience targeting.

Can I Use My Own PPC Account?

Yes. If you already have an Adwords or Bing Ads account, we can create a campaign with your account. If you don’t already have an Adwords or Bing Ads account we can create for you. Once we finish our services with you, we will give you all the credentials you need to access your account.

How Much Will Clicks on my Ads Cost?

This can vary. The bid that is placed for each ad will determine the cost for each click. If there is a keyword with a higher competition, then your CPC bid will be higher and vice versa. Your quality score will also play a factor in the bid amount that is selected.

Why Mack Media?

You can trust Mack Media Group for all your PPC Management needs. We understand the money you invest in marketing and we want to give you results. We can give you exact results of PPC Management.

When allowing us to help you with PPC, the campaigns will include active review, ad copy testing, and adjusting budgets and targets to give you a positive ROI. So you know your money is well spent, we’ll give you custom monthly reports.