Are you looking for a way to communicate your company’s message engagingly and effectively? Animated explainers may be the solution you’re looking for! However, despite their many benefits, several common misconceptions about animated explainers in NYC might make you hesitate to explore this option.

In this article, we’ll clarify those misconceptions and show why animated explainers can be an excellent choice for your video production services in NYC.

4 Most Common Misconceptions About Animate Explainer Videos

Misconception #1: Animated Explainers Are Too Expensive

While animation can be expensive in some cases, it can also be cost-effective. Animated explainers require fewer resources than live-action videos, as there is no need for sets, actors, or cameras. This means that you can achieve a high-quality product with a smaller budget.

Furthermore, animated explainers are easier to update than live-action videos. If you need to make changes to the script or visuals, it’s much simpler to do so with animation. You can make changes without needing to reshoot any footage or bring in actors, saving time and money in the long run.

Misconception #2: Animated Explainers Are Only for Kids

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People assume that animation is only suitable for cartoons and children’s media, which can lead them to dismiss the idea of using animation for their own video production services.

However, animated explainers can be just as effective for adult audiences as for kids. In fact, there are many successful animated explainers aimed at adult audiences in various industries. For example, technology companies often use animated explainers to showcase complex software or hardware products in a simplified, easy-to-understand way.

Financial services companies use animated explainers to explain complex financial concepts to their clients. These examples demonstrate that animated explainers can be used to communicate complex messages to adult audiences in a way that is engaging and memorable.

Misconception #3: Animated Explainers Are All the Same

Many different styles of animation can be used in explainers, each with its own unique look and feel. For example, 2D animation is a classic style often used for explainer videos, but it can be adapted to suit different moods or themes. 3D animation is a more advanced technique that can create a more realistic look, while motion graphics can create a more abstract, stylized look.

The animation style you choose for your explainer will depend on the message you want to communicate and the audience you want to reach. You can create a visually appealing and effective video conveying your message by choosing the right style.

Misconception #4: Animated Explainers Are Too Complicated To Make

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People assume that animation requires specialized skills and equipment and that it’s too difficult for them to undertake it themselves.

While it’s true that animation requires some technical expertise, it’s not as difficult as you might think. Many tools and software programs available can help you create animated explainers, even if you have little experience in animation. Programs like Adobe After Effects and Toon Boom offer templates and tutorials to help you get started, and there are many resources online that can teach you the basics of animation.

Misconception #5: Animated Explainers Are Only Effective for Certain Industries

The truth is that animated explainers can be effective in various industries, from healthcare to education to non-profits. Animated explainers can be particularly effective for industries that deal with sensitive or complex subject matter. For example, healthcare organizations can use animated explainers to help patients understand complex medical procedures or treatments. Non-profits can use animated explainers to illustrate the impact of their work and encourage donations. Educational institutions can use animated explainers to explain complex concepts to students in an engaging and memorable way.


Animated explainers can be an excellent choice for your video production services in NYC. Despite common misconceptions, animated explainers can be cost-effective, suitable for any audience, varied in style, and easy to make with the right tools and resources.

When considering video production services in NYC, choosing a company with experience and expertise in animated explainers is important. That’s why we recommend Video Production Co NYC – Mack Media. They specialize in creating engaging animated explainers that effectively communicate complex messages to audiences of all ages. Their team of experienced animators and video producers can guide you through every step of the process, from scriptwriting to final delivery, ensuring that your message is conveyed effectively.