Is Horror Making A Comeback?

Leave a Comment / Blog, Featured, Movie / By tmtadmin

For a long time coming, the horror genre has been in serious need of a pick-me-up. Although there have been a few films in this genre that have stood out in the past decade, such as Drag Me To Hell, Orphan, and The Collector, there are many that are middle-of-the-road. These films don’t offer much to the genre or provide anything to draw newcomers in.

A24

The Horror Prodigy

However, Ari Aster, an upcoming director, is bringing hidden gems to the industry. With his release of Hereditary last summer, and his upcoming film, Midsommar, horror films have never been more unique. Hereditary made about $80 million in the box office last year, and Midsommar looks to be just as promising. Featuring a story about Midsommar – a northern European celebration of the summer solstice, it seemingly delivers an in-depth and deeply chilling account of a European vacation gone wrong.

The Downfall of Horror

Since 2017, horror movie market share percentages have dropped from 9.46% all the way down to 3.65%. I think that this percentage is decreasing dramatically because audiences are bored. Every movie is the same, providing a simple plot, inexperienced actors, and sudden jump scares. I think that horror film directors are becoming lazy. Ari Aster is one of the only directors in this genre right now that is passionate. He has a vision and he is dedicated to fulfilling it. If more directors have the drive to create new ideas and execute them in fresh ways, these percentages will increase. More importantly, consumers will actually look forward to the next horror film.

Reversing the CUrse

Personally, I see Ari Aster as being the catalyst in the uprise of the horror movie industry—one that has seen quite the demise in the last decade. If the upbringing of this lost genre ends up being successful, then the profitability of this genre can increase immensely. Franchises like the Avengers and their each respective Marvel films have packed a punch in the sci-fi community, making about $770 million in the box office. Film series like this are ridiculously appealing to the public. If this potential could be tapped on, the horror genre will no longer be an interest for a specific group, but something that the general public can get into.

A24

My hope is that in the near future, we see something as iconic as Carpenter’s first Halloween, Hitchcock’s Psycho, Kubrick’s The Shining, or Friedkin’s The Exorcist. All of these bring a freshness to the genre, providing shock value that is not always present in these films. The horror genre has so much to offer, but is so frequently tempted by the cheapness of what audiences like versus what can actually leave an impact on an audience.