Will Niantic’s New Endeavor, Harry Potter: Wizards Unite, Succeed or Fall Flat?

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The Mobile Game Moguls

Niantic, the gaming company behind the extremely popular mobile game, Pokémon Go, has revealed their development in their next big idea: Harry Potter: Wizards Unite. But with the novelty of Pokémon Go having worn off years ago, is this idea really profitable?

Niantic Labs

Following PokéMon’s Footsteps

Honestly, I don’t think that this idea is going to be as popular as Pokémon Go was. It was a different time when Niantic released that game. The idea of an augmented reality mobile game was definitely more tempting. It’s 2019. We’ve seen a bunch of things like this. Pokémon Go was niche, and was something that I think can only be pulled off once. The feeling of being able to roam the outside world (which is uncommon in today’s youth) and be immersed into a fantastical world of Pokémon whilst feeling waves of nostalgia just cannot be reproduced. The idea of creating a game that gets people up and out of the house is a difficult enough feat the first time, but to keep the ball rolling? I’m not so sure.

Niantic Labs

If Niantic wants to see this revamped augmented reality mobile game work out, then they need to have a plan. With Pokémon Go, Niantic partnered with Starbucks to make a Pokémon Go frappuccino, featuring PokéStops at each Starbucks location. The only way that I can see this specific gaming industry continue succeeding is if Niantic either partners with Starbucks again, or uses other services to promote their game. It seems unlikely that without the help of other companies this one will increase in consumers.

Popularity Differences

Even if Niantic does pull it off and get their new project off its feet, it will take a long time for it to generate popularity and profit. Although Pokémon Go has generated $2.5 billion in revenue since its release in 2016, this will not necessarily be the case for the Harry Potter installment. This franchise is significantly less popular than Pokémon, especially regarding Pokémon’s popularity in Japan. As much as I would like to see Niantic’s new mobile game succeed, it seems as if all odds are against them.