Many experts believed that mobile traffic would eventually prevail over desktop traffic. However, Statcounter reveals that for May 2022, the mobile traffic (59.05%) overshadows the desktop traffic (38.61%), along with the traffic that came from tablet devices (2.34%).
Such a substantial lean in mobile traffic encourages us to inform people more about the importance of optimizing your eCommerce website for smartphone users. Now that most traffic comes from mobile devices, it’s about time to use it to optimize your business’ website for mobile traffic.
Before we dive deeper into this article, we must first establish a straightforward fact about running an eCommerce business: your eCommerce website development (or any other website for that matter) with mobile users in mind is non-negotiable. It must be a significant part of your digital marketing strategy! If you don’t put effort into this problem, you are seriously missing out on potential customers and revenue growth.
Factors like the website design, how convenient your online payment system is, and how the website design in Miami FL adapts for mobile use have severe implications on your business’s future, especially now that the online shopping landscape is changing.
Smartphones accounted for a third of all internet purchases during the holiday shopping season. And online shoppers are doing so with more eCommerce intent than ever before.
This year, mobile retail eCommerce sales within the U.S. are expected to surpass 430 billion U.S. dollars. This projection shows a twofold growth compared to the days before the COVID-19 pandemic in 2019.
A noteworthy trend was during last year’s Black Friday event, where 40% of sales of the traditional brick-and-mortar shopping event came via mobile devices. If you think about it, that’s over $2.9 billion spent on consumer products using smartphones! As for the 2021’s Cyber Monday, which garnered $10.7 billion in revenue, 54% of site visitors came from mobile devices, and 33% of them made purchases online using their phones.
What we’re trying to say here is that it’s now statistically more probable that eCommerce customers will more likely use smartphones over desktops. This means that massive surges of eCommerce traffic will come from mobile devices in the foreseeable future.
With this knowledge, it’s now on your hands to create a shopping experience that appeals to your customer’s wants and needs. It’s normal for mobile shoppers to be finicky with what they want to buy. Given the intensely competitive nature of the eCommerce industry, they will not hesitate to jump off to your competitor’s online shop if your website shows even the slightest hint of potential headache.
In 2012, Google released an article about what customers look for on mobile sites. And even though the article is ten years old, the statistics it represents are still relevant today, especially with the current environment of mobile eCommerce (mCommerce).
Here are some of the most critical statistics in that article:
- 74% of users claim that they’re more likely to return to a mobile-friendly website they’ve visited
- 67% of mobile users say that they’re more likely to buy a site’s products or services if it’s mobile-friendly
- 50% of users claim says that even if they like a business, they will be less likely to use their website if it isn’t mobile-friendly
- 48% of users express frustration and annoyance with non-mobile-friendly sites
- 36% of users feel as if they’re wasting their time visiting said sites
Statistics also show that 84% of online shoppers have experienced difficulty completing a mobile transaction. Such a high percentage is alarming, but it’s also an opportunity for companies to capitalize on.
Companies like Amazon understood this problem so much that they focused on making their shopping experience more accessible, which resulted in a massive increase in customer base. Improving your customer conversion simply by creating a mobile-responsive and user-friendly website is an opportunity you shouldn’t pass on.
The Most Important Mobile eCommerce Stats to Watch Out For
If you’re still not convinced with all the information mentioned above, we’ll let the statistics below do the talking.
- 77% of adults in the U.S. own a smartphone
- In 2017, mCommerce hit a whopping $700B in revenue
- Slow-loading websites result in a $6.8 billion loss annually
- 79% of smartphone users have made online purchases with their devices in the last six months
- 47% of site visitors will check the company’s product/service page first before other pages on the website
- People would instead read something more beautifully-designed over something plain and boring
- 46% of shoppers claim to use their phone to search for information about a particular product while shopping in-store
- 61% of luxury products shoppers from ages 18 to 39 use their mobile devices to make online luxury purchases
Ignore these trends at your peril. If you do so, you’re simply missing out on audience growth and profit. Furthermore, many experts expect these trends to continue in the years to come; therefore, now is the time to switch and optimize your eCommerce website for mobile devices. Luckily for you, one of our services includes building mobile-friendly websites that convert.
Tips on How to Optimize Your eCommerce Website for Mobile Use
Here are some handy mobile-optimization tips you need to know if you want your eCommerce website to perform better on smartphones and tablets:
- Ensure that all the buttons, links, and CTAs have proper size and margins
- Ensure that all phone numbers are texts and not images
- Utilize visual content like infographics more than lengthy texts
- Try to increase the padding around menu items
- Expand the form input fields
If you want to learn more about other topics, such as the importance of SEO and content marketing on your business, or eCommerce SEO, check out our blog. We constantly release blogs like these to help you understand digital marketing more and its importance to your business.