Improve Your Online Presence in New Haven, CT | SEO Services
Do you prefer to work with a local company when doing SEO? You know, one you can have an in person conversation with? If you answered yes, to these two questions you’re in the right place. Being based in Brookfield CT, we’re just about an hour away from you and the drive to get here or for us to get to you is relatively easy. One of the key benefits of SEO is the ability for your business to be found quickly and easily.
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Let’s say you’re a Pizza Shop in New Haven, CT. If you live in New Haven Connecticut then you know there are pizza places everywhere! In fact, New Haven is one of the most well known place in the country when it comes to pizza. So if you want to compete with all those other New Haven Pizza Shops you need to be found on Google first ahead of the competition so you’re business is the one getting the orders.
With the number of Google searches done growing at an almost exponential rate and replacing traditional media like newspapers, phone books, magazines, etc. If you want to be found the search engine results page is the place you need to be. Approximately, 80% of people do some kind of online research before making a purchase decision. This is true from low cost items to high ticket items.
Think about if you’re looking to buy some LED light bulbs to reduce your electric bill you want to make sure you get the best ones right? So do you walk into a store like Home Depot first or do a quick Google search read a few reviews and maybe find out that Amazon.com has a better price and you’d like to go with them instead.
That’s the power of search in a simple example. In today’s economy where consumers are more price conscious than ever the odds that they’re going to do research before making an impulse buy has significantly increased. Having a strong search presence helps to ensure that you’ll be the vendor they choose.
So what can we offer you?
- Fair pricing
- Fast results
- Long lasting results
- Phone & Email support
Additionally, we provide a wide range of complimentary services. For example, remarketing, paid search management, social media marketing. This combination of services can definitely pack a 1-2 punch.
So what’s the benefit of all these additional services?
By starting off with an SEO campaign you’re setting yourself up for success, but although this will drive traffic to your site over time what if you need traffic right now? This is where paid search comes into play. In most cases within a matter of hours sometimes minutes your ads can begin serving up and showing for the search queries that you want people to find your business through. While this is great it also comes at a price so while it’s a good short term solution SEO is best for businesses looking for substantial long term growth. Of course running the two methods of marketing side by side can really add a lot of value and allow you to quickly take over a market.
This brings us to remarketing. This is a newer terms so if you’re not familiar don’t worry we’ll explain. Remarketing also often known as retargeting is where you place special tracking code on your site and each time a new visitor comes to your site something called a “tracking cookie” is placed on their computer. The tracking cookie is read by the ad network of other sites and serves ads for the site the user originated from.
So, for example, if you go to www.example.com and they’re using retargeting and then you go to www.facebook.com it’s very likely that you’ll see an ad for www.example.com. While you can set ad frequency caps the basic jist is that the user will continuously see ads for your products, services, and brand until they convert. This is superb if you have a highly interested customer or a customer on the fence about buying your product. Perhaps the customer really wants your product or service, but they get distracted during the checkout process or before they’re able to make a call to your business. With remarketing they can say “Oh, there’s that product I wanted to buy”, return to your website and complete the purchase.
